Dentsu Singapore scores four new business wins and picks up brand consultancy of the year award

RosalynnTay_CEO_Dentsu Singapore.jpgDentsu Singapore Bags Brand Consultancy of the Year Award and Four New Business Wins

Dentsu Singapore has been appointed agency partner for the Civil Aviation Authority of Singapore (CAAS), Nanyang Tenchological University (NTU), Pringles International, and  Singapore Navy Information Centre.

Following a pitch process in April, Dentsu Singapore has been appointed to the Civil Aviation Authority of Singapore, the governing organization to oversee and promote safety in the aviation industry, to handle its integrated media and creative campaigns.  

Commenting on the CAAS appointment, Rosalynn Tay, CEO of Dentsu Aegis Network Singapore (pictured) shared, "The CAAS win firmly establishes Dentsu Singapore as the communications authority on all transportation forms - via Land Transport Authority of Singapore (land), The Republic of Singapore Navy (sea) and now CAAS (air). We are extremely proud to be the chosen communications partner and look forward to continuing our work in developing Singapore as a center of excellence across these pioneering industries."
NTU has once again reappointed Dentsu Singapore after a two-year partnership, to lead the creative development, media planning and buying for their admission campaign for 2015. Young and research-intensive, NTU Singapore is the fastest-rising university in the world's Top 50 and ranked 39th globally. NTU is also placed first amongst the world's best young universities.

Bagging the media duties for Pringles International, Dentsu Singapore will be tasked to execute on the ideation of activation for markets in the region.  

"At the start of the RFP, we were on the lookout for a one-stop agency that can scale on their capabilities on activation and media. One that understood our business priorities and needs to deliver a customised plan to our target audience. Dentsu Singapore was evaluated along with others on key parameters. Their passion, holistic approach and commitment got them our business and we look forward to a fruitful relationship with Dentsu," said Michael Guo, Regional Brand Manager - Pringles APAC Emerging Markets.

Following the announcement of being appointed the agency for The Republic of Singapore Navy in November 2014, Dentsu was invited to pitch for a second navy project with the task of developing a publicity campaign for a ship naming contest for the new fleet of Littoral Mission Vessels, the next-generation of warships to replace the current Fearless-class of patrol vessels. The pitch which saw three other contenders, was scoped to develop and execute the overall communication and creative strategy, contest management and implementation, digital[1] and social media strategy and execution, media planning and buying, PR[2], activation and event management[3].

"This is a fantastic achievement for everyone at Dentsu Singapore. The team works tirelessly to deliver exceptional results for our clients and it's great to be appointed as the agency partner of choice for these prestigious local ogranizations and international brands," shared Tay.

Dentsu Singapore's work for Canon-EOS World and Toyota Motors 'Wakudoki' Campaign was  awarded gold for best idea - loyalty and CRM, and best idea - social at the Agency of the Year Marketing Awards held last night. The agency was also awarded overall Brand Consultancy of the Year.   

[1] Digital execution is in partnership with Isobar Singapore
[2] PR execution is in partnership with SPRG
[3] Event conceptualization is in partnership with MS Media


Fanny said:

Winning CAAS couldn't be too tough when you consider how average the incumbent agency really is.

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