Dentsu Razorfish to be rebranded to Dentsu iX after becoming a wholly owned subsidiary

Dentsu Inc Tokyo has announced that its subsidiary Dentsu Digital Holdings Inc. (DDH) has acquired the shares held by Publicis Groupe (19.37%) in their joint venture company Dentsu Razorfish Inc, making Dentsu Razorfish a wholly owned subsidiary of DDH. As a result, Dentsu Razorfish will be rebranded Dentsu iX on July 1.

Dentsu iX is a specialized one-stop agency that provides digital solutions for sophisticated and diverse needs. The new name reflects the company’s desire to create innovative experiences. Looking ahead, amid the progress of globalization in the digital marketing domain, the agency will seek to expand its operations through cooperation with the Dentsu Group’s international digital network.