DDB dominates at the Singapore Effie Awards taking home two Gold and two Silver Effies

DDB-and-McD.jpgDDB Singapore has once again dominated the Singapore Effie Awards taking home a total of four Effie awards. The agency won two Gold and two Silver awards. It's the 12th year in a row that DDB has been the leading award winner at the Singapore Effies.

DDB took home Gold for McDonald's and Singapore Air Force, and Silver for National Environment Agency and Ministry of Communications and Information. BBH Asia Pacific and Publicis Singapore were both awarded complete sets of Effies - each winning a gold, silver and bronze. Pocari Sweat and Scoot emerged as the top marketers, winning one gold and one silver each.
A total of 17 awards were handed out this year, including 5 Gold, 5 Silver and 7 Bronze.

The winners were decided through a two-round judging process led by 2015 Jury Chair Fiona Gordon, Group Chairman, Ogilvy & Mather Singapore, and a jury comprising 37 of Singapore's most accomplished advertising and marketing professionals.

Commenting on the 2015 winners Gordon said, "This year's Effie winners stood out for pushing the envelope by shaping the industry, leading a brand into a new space or breaking the mold for their category in ways that achieved incredible results in the real world. On behalf of IAS and the jury, I would like to thank everyone that took part in the competition and gala dinner this year, and congratulate all the winners for their outstanding efforts."

"IAS mission is to help the marcoms sector in Singapore innovate and seize a global leadership role. EFFIES is a renowned global platform for us to benchmark ourselves on IDEAs that drives business results," said Goh ShuFen, President of IAS.

Priti Mehra, Jury Member and Managing Director, Millward Brown Singapore added, "The standard of entries was pretty high with very creative use of different media touchpoints to drive efficiency. Overall there were some very impactful campaigns this year which made our job even more difficult."

"Everybody knows DDB loves the Effies ...But far beyond the awards, it's in our creative blood to attempt great marketing breakthroughs and we want to be up there with the best marketers again next year!" said David Tang, CEO of DDB Group Singapore.

Full list of winners:

Gold
Wake me up before you go go - for breakfast - McDonald's, DDB Group Singapore/OMD Singapore
One Force, One App - Republic of Singapore Air Force Air Force Recruitment Centre, DDB Group Singapore/OMD Singapore
IKEA Bookbook Launch Campaign - IKEA , BBH Asia Pacific
The First (Really) Social Airline - Scoot, Publicis Singapore
Pocari Sweat's 'Run'away Success Story - Pocari Sweat Singapore, ADK Singapore

Silver
Pocari Sweat's 'Run'away Success Story - Pocari Sweat Singapore, ADK Singapore
Everybody Does Dengue Fighting - National Environment Agency, DDB Group Singapore/UM Singapore
Travel Made Different - NTUC Income, BBH Asia Pacific/Germs Singapore
PG - 65 Short Films - Ministry of Communications and Information, DDB Group Singapore/Tribal Worldwide Singapore
The First (Really) Social Airline - Scoot, Publicis Singapore

Bronze 
Know Your English Banner - British Council Singapore, Grey Group Singapore
Vivocare 100 - Mismatched Diseases - NTUC Income, BBH Asia Pacific
AXA SmartDrive - AXA Insurance Singapore, Publicis Singapore
The State of Fun - Sentosa Development Corporation, Grey Group Singapore
Welcome to Airbnb - Airbnb Asia Pacific, TBWA Singapore/PHD Singapore
SUTD Exam Survival Kit - Singapore University of Technology and Design, Goodfellas
The Pioneering Spirit. Since 1965. - SG50 - Ministry of Culture, Community and Youth, Ogilvy & Mather Singapore

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