Cannes Contenders: Y&R New Zealand

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Y&R NZ - Living Memories - Nayan.jpgBrake Road Safety Charity: Living Memories
Y&R New Zealand, WETA Digital
Five New Zealanders are lost on NZ roads every week. Their families don't just lose a loved one. They lose a future with them. Using forensic age progression Weta Digital created five portraits of road victims, as they would look today. The campaign required multiple channels working in unison, each element providing a unique element of the overall narrative. NZ's highest rating current affairs show launched the campaign and gave an overview of the idea and its creation. Simple hard hitting outdoor shared the finished images. Print introduced individual victim's stories. The website gave these stories more depth. Print PR media coverage told the families' stories.
Screen Shot 2015-05-12 at 12.49.11 pm.jpgLand Rover: Love from Land Rover
Y&R New Zealand
Due to stringent new emission regulations, the iconic Land Rover Defender will be discontinued in 2015. An innovative media tactic was required to help male consumers pay homage, so Land Rover turned a unique opportunity into an original, engaging mash-up of traditional and online media.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.