Cannes Contenders: The Monkeys Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Seafolly_01_LR .jpgSeafolly X Panama
The Monkeys
A music video collaboration. The Monkeys turned a swimwear catalogue into a hypnotic music video for swimwear brand Seafolly, in collaboration with Future Classic artists Panama and Sia 'Chandelier' director Daniel Askill. Starring Victoria Secret Angel Martha Hunt, the story follows a group of girls living in the Northern Hemisphere who are lured into a magical underwater migration back to a secluded Australian beach. The swimwear catalogue was shared across a multitude of social and news channels.
LAMB-RICHIE-thumb-400x149-173351.jpgMLA: Richie's BBQ
The Monkeys
This spot was created with MLA featuring legendary Australian cricketer and commentator Richie Benaud. Richie enlists the help of a pantheon of national icons to encourage Aussies to get together over lamb on Australia Day because as everybody knows - you never lamb alone.

Screen Shot 2015-05-05 at 11.24.00 am.jpgIKEA: Airbnb
The Monkeys

The idea was created to promote IKEA bedroom solutions by turning IKEA into a genuine Bed & Breakfast experience that was brought to life on Airbnb. It was the world's first collaboration for Airbnb and made global headlines in the process.

69394_69390_HH_Group_Daisy_Duke2.jpgHomer Hudson
The Monkeys

Homer Hudson Super Premium ice cream defies the traditionally beige category with its unapologetic decadence. The Monkeys and Maud Design have created everything for the brand, including  flavours, tub design and all branding communications. Renowned UK illustrator, Serge Seidlitz, was commissioned to create limited edition artwork for every tub.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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