Cannes Contenders: TBWA\Santiago Mangada Puno, The Philippines
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
TBWA\Santiago Mangada Puno
Shokubutsu Hana and TBWA\Santiago Mangada Puno launched a creative outdoor campaign to help clean Manila’s extremely polluted Pasig River. The Japanese natural cosmetics brand believes in ‘healthy beauty brought about by the restorative power of nature’, and therefore created a 88ft long billboard made of vetiver – a grass that absorbs deadly toxins. Vetiver is often used to treat waste water and landfills, and the billboard can cleanse up to 8,000 gallons a day.
Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.