Cannes Contenders: TBWA\Shanghai
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
TBWA\Shanghai
Being original is about doing what comes naturally, no matter what anyone else thinks. It’s about being true to yourself, saying #thisisme – and being proud of it. This was the heart of TBWA\Shanghai’s campaign for adidas Originals ZX FLUX, a range of trainers with new prints and designs, including leopard prints, tree branch-based editions and reflective snakeskin prints, all of which perfectly demonstrate the originality of adidas Originals.
Credits – Group Creative Directors: Patrick Tom, Colin Lee. Creative Director: Kate McMullen. Art Directors: Patrick Tom, Kate McMullen, Kenny Huang. Copywriters: Kate McMullen, Sam San. Agency Producer: Mae Ann Tan. Business Director: Catherine Talpey. Account Director: May Wu. Planner: Phyllis Yip. Director: Paul Geusebroek. Director of Photography: Daniel Bouquet. Production Company: SixToes. Executive Producers: Haydn Evans, Tony Tang. Producer: Sariyanti Sannie. Editor: Brian Ent. Audio Production: Audentity Music & Sound. Post Production: Technicolor Shanghai.
Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.