Cannes Contenders: TBWA\Hong Kong
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
TBWA\Hong Kong
In Hong Kong, prejudice towards people living with HIV continues to be a problem. To help AIDS Concern address this, TBWA\Hong Kong conducted a unique social experiment. A delivery truck was sent around the city giving away complimentary coffee made by people living with HIV. The polarising results were then documented and published online to bring the issue to light.
Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.