Cannes Contenders: TBWA\Hakuhodo Japan
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
TBWA\HAKUHODO Japan
Japanese businessmen, known as ‘salary-men’, are notoriously over-working. As students with flexible schedules, they were able to enjoy surf time, but once their careers took off, they no longer had the time to hit the waves. Quiksilver Japan, one of the world’s leading outdoor sports lifestyle companies, worked with TBWA\HAKUHODO to launch a revolutionary new product that enables such over-working businessmen to regain their work/surf balance. TRUE WETSUITS are authentic, high quality wetsuits that can also be worn as stylish suits on business occasions, allowing sports-minded workaholics to head straight from the beach to the boardroom.
TBWA\HAKUHODO Japan
Nissan X-TRAIL has long been the No.1 sport utility vehicle (SUV), widely loved by outdoor sports enthusiasts in Japan. In order to secure its No.1 position even with the recent emergence of competitive models, X-TRAIL needed to demonstrate its touch performance and win the hearts of the targets. Focusing on the target insight that outdoor sports enthusiasts always crave for a savory meal, TBWA\HAKUHODO helped Nissan introduce the world’s first ever ‘Xtreme’ Pizza Delivery Service, offering Japanese extreme outdoor sports enthusiasts a completely revolutionary automotive and culinary experience. Whether customers were rock-climbing at 12,000 feet, whitewater rafting, or even mountain biking at breakneck speed, the rugged Nissan X-TRAIL provided them with hot, delicious pizza – no location was impossible. The ‘Xtreme Pizza Delivery Service’ successfully proved that the Nissan X-TRAIL is able to cross any terrain and accommodate even the most extreme conditions, making the best choice on the market for a SUV and an essential part of any complete outdoor sports gear package.
Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.