Cannes Contenders: Publicis Mojo, Brisbane

May 1 2015, 12:04 pm | BY Lynchy | No Comments

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…

69804_AirAsia-Get-Lost-Nepal-Press.jpgAir Asia: Stop Dreaming

Publicis Mojo Brisbane

With affordable flights to Kathmandu, you can stop dreaming says Publicis Mojo Brisbane.

66159_AirAsia - Hidden away places.jpgAir Asia: Hidden Away Places

Publicis Mojo Brisbane

Discover more hidden away places. Get Lost Magazine, October 2014.

Screen Shot 2015-04-21 at 9.17.41 am.jpgAir Asia: Come Back Refreshed

Publicis Mojo Brisbane

The kind of holiday that Australians typically want from a trip to Asia is a short but relaxing escape from routine and the pressures of life and work. Publicis Mojo has used this insight in a way that expresses AirAsia’s personality, allowing the brand to stand out in a typically conservative category. In each scenario, the character finds a unique solution that is only achievable at one of AirAsia’s destinations.

Screen Shot 2015-04-21 at 9.19.31 am.jpgAir Asia: Leave Your Troubles Behind

Publicis Mojo Brisbane

The kind of holiday that Australians typically want from a trip to Asia is a short but relaxing escape from routine and the pressures of life and work. Publicis Mojo has used this insight in a way that expresses AirAsia’s personality, allowing the brand to stand out in a typically conservative category. In each scenario, the character finds a unique solution that is only achievable at one of AirAsia’s destinations.

Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

Screen Shot 2015-04-21 at 9.20.20 am.jpgAir Asia: The Holiday Bulge

Publicis Mojo Brisbane

The kind of holiday that Australians typically want from a trip to Asia is a short but relaxing escape from routine and the pressures of life and work. Publicis Mojo has used this insight in a way that expresses AirAsia’s personality, allowing the brand to stand out in a typically conservative category. In each scenario, the character finds a unique solution that is only achievable at one of AirAsia’s destinations.