Cannes Contenders: Publicis Guangzhou

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…

The Voice Donor

Publicis Guangzhou

“The voice donor” platform was built on WeChat. Everyone can easily donate their voice to make voice books; the challenge is to make it simple, fun, and co-create for WeChat users – meaningful, yet easy to participate.

Upon registering on their mobile, users receive a text from the system to record a minute long paragraph. After completion, the system will arrange the voices accordingly into voice-books.

Reality show collaboration also took place. The host, during a live broadcast on TV, online sites and mobile platform invited the audience to participate through Wechat. After the program, more celebrities volunteered, and initiated a positive charity competition among celebrities. National icon Li-Bin-Bin’ fans finished a voice-book within 20 minutes. To donate voice and interact with Fans’ online for participation has become another fashion for celebrities in China.

Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.