Cannes Contenders: McCann Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot 2015-02-27 at 1.00.14 pm.jpgSprite: Cut Through The Heat - Awkward Wax
McCann Sydney
McCann Sydney's first campaign for Sprite included two films illustrating how Sprite enables Aussies to cut through the most awkward of moments, including man-waxing and the perils of blind dating. The videos achieved close to 2 million views on YouTube and more than 1.1 million views on Facebook, and rising. Sales and brand health indicators are also up.
McCann Sydney
McCann Sydney's first campaign for Sprite included two films illustrating how Sprite enables Aussies to cut through the most awkward of moments, including man-waxing and the perils of blind dating. The videos achieved close to 2 million views on YouTube and more than 1.1 million views on Facebook, and rising. Sales and brand health indicators are also up.

Screen Shot 2015-05-07 at 11.05.01 am.jpgMTV EXIT: Broken Dreamers
McCann Sydney
Social awareness campaigns have proliferated across all media so when it came to creating a campaign for the MTV EXIT Foundation to raise awareness of human trafficking around the world, McCann Sydney tried something different. The result was a music video with French electro-pop artist Birkii, which told the story of three characters caught in nightmarish modern-day slavery scenarios. "Broken Dreamers" was recognised at the Epica Awards 2014 with a Bronze and also picked up a bronze pencil at AWARD.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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