Cannes Contenders: Leo Burnett Sri Lanka

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...
Surfboard.jpg15KG Extra Baggage -
Leo Burnett Sri Lanka
For the April holidays, was offering an additional baggage allowance on their tickets. To promote this online, we designed a series of distinctive bags that could accommodate extra luggage and placed them in the travel section of Sri Lanka's largest online retailer. Whenever anyone clicked on the uniquely-shaped bags they were told about's special offer and led to their site.
Bus ticket.jpgSoap Bus Ticket - ASIRI Group of Hospitals
Leo Burnett Sri Lanka
To stop the spread of germs on Sri Lanka's crowded buses, Asiri Hospitals, one of the country's largest healthcare providers, created the Soap Bus Ticket. Using paper fused with soap, special ticket rolls were developed so now, when people boarded Sri Lanka's busiest buses, they didn't just receive a disposable ticket, they received a ticket they could use to wash their hands and protect themselves.
RADIO.jpgStress Passing - Spa Ceylon
Leo Burnett Sri Lanka

Spa Ceylon needed to promote its range of stress-relieving ayurvedic balms via a radio campaign. The creative team observed that stress is normally passed down the order - the higher your position in the hierarchy of power in any situation, the easier it is to pass the stress down. However, at the bottom of this chain, what does one do when there's no one to pass the stress onto? This led the team to create a radio campaign that played up this insight in a fun and lighthearted tone that is relatable to most people who has been in the situation.


Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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