Cannes Contenders: Leo Burnett Thailand

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Hate Thailand.jpgI Hate Thailand - Tourism Authority of Thailand
Leo Burnett Thailand

An unbranded and uncredited video online, titled "I hate Thailand" was released, using a 'counter-intuitive' strategy in order to put Thailand back into the spotlight in tourism industry.








Tattoo Flyer.jpgThe Tattoo Flyer - Tourism Authority of Thailand
Leo Burnett Thailand

Tourism Authority of Thailand changed its flyer's format in order to gain more attentions in an international tourism expo..




Healing Wave.jpg Healing Wave Box
Leo Burnett Thailand

Chulabhron Hospital together with Healthy Life radio 104.5 FM have been broadcasting therapeutic healing waves to patients all over Thailand through a special live radio program starting from the beginning of April until the end of 2015.


 
Bright Exercise.jpgBright Exercise - Bright TV
Leo Burnett Thailand

Bright TV turned the time people spent watching their TV shows, into a time that could get them active and ultimately motivate them to live healthier lives.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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