Cannes Contenders: J. Walter Thompson Mumbai & J. Walter Thompson Singapore
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
J. Walter Thompson Mumbai & J. Walter Thompson Singapore
This two-minute film follows blind photographer Bhavesh Patel as he photographs one of India’s biggest superstars, Katrina Kaif, giving new meaning to the cliché “beauty is in the eye of the beholder.”
Unable to witness Katrina’s beauty with his own eyes, Bhavesh uses her fragrance as his guide and is able to marvelously capture the allure and sensuality that have made her famous. The ad reminds us that beauty is a multi-sensory experience.
Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.
2 Comments
I love how he he has her dead centre in every portrait…this fragrance must have almost geometric boundaries.
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