Cannes Contenders: J. Walter Thompson NZ

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot 2015-05-04 at 10.20.34 am.jpgFord: Ford Focus 5
J. Walter Thompson, Auckland
In New Zealand, Ford and J. Walter Thompson, Auckland needed to shift the perception of Focus from an everyday runaround car to a dynamic, exhilarating ride. Enter the Focus 5 - a synchronized, precision driving squad showcasing the five cars in the range. The mission: to move your senses. The campaign put the viewer at the center of a thrilling driving routine on film. The cinema version is in 3D and the online version offers a surround sound experience when the viewer is using headphones, thus truly moving their senses.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.