Cannes Contenders: FCB New Zealand

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

23212737.54cb0547c3639.jpgSony: Sony Sideline Challenge
FCB New Zealand
For one of the biggest sporting weekends of 2014, Sony convinced the NZ Herald to take their professional photographers off the sidelines, and entrust their sports photography to complete rookies. In order to prove the compact Sony Alpha 6000, with the world's fastest auto-focus, was so good it could turn even a bunch of first-timers, into a crew of published professionals.
notbeersiesfcbcc.jpgHealth Promotion Agency: Not Beersies
FCB New Zealand
To help Kiwi's ease up on the drink, FCB created 'Not Beersies' the beer that's water.

Screen Shot 2014-07-28 at 7.37.43 am-thumb-400x183-158261.jpgPrime TV: Favourite Child Detector
FCB New Zealand
Parents will never admit it, but they all have a favourite child. So, to promote the new season of Modern Family, Prime TV tapped into this human truth and used modern technology to answer the age-old question parents won't.
Octographer-and-camera-thumb-400x223-182385.jpgSony: Octographer
FCB New Zealand
Sony wanted to refocus attention on the Cyber-shot TX30 underwater camera. To show people how easy it is to take great underwater photos with this camera, we gave it to an amateur photographer who lives underwater and created a unique product demonstration and the world's first Octographer.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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