Cannes Contenders: DDB Group Philippines

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Paper Back.jpgHeart School "Paper Back"
DDB Group Philippines

DDB Group Philippines, for the benefit of Heart School - an organisation geared towards providing underprivileged children a creative education - created an up-cycling project giving sheets of paper its life back creating notebooks as good as new.

The project, aptly titled "Paper Back", first started in the DDB Philippines office. Mark Ngo (Senior Art Director), and the rest of the creative team, noticed countless sheets of paper being wasted. Caution and conservation was exercised to minimize the amount of sheets wasted, but being an office, printing on paper was inevitable. This realization lead to the development of the project, "We figured, if we couldn't fix the problem, why not turn it into a solution for something else?" Mark says.

"Paper Back" is an upcycling project, one that converts waste materials or useless products into new materials of better value. Sheets of paper was collected from around the office, sorted, folded to reveal the clean backside, then stitched and bound together with front and back covers, creating notebooks that were distributed to underprivileged children.
rickshaw_april17_lowres.jpgSting Energy Drink: Blue Collar
DDB Group Philippines

With the help of DDB Group Philippines, Sting Energy Drink created a print and poster campaign that glorified the heroics of blue-collar workers in the Philippines.

Aptly named "Blue Collar", these illustration based pieces provided an exaggerated and detailed view of what Filipino workers have to deal with on a day-to-day basis. Set against the chaos of Manila, each illustration features a working-class protagonist as he prepares to go through a gauntlet of absurd (yet relatable) scenarios.

The posters and print ads were released in time for the country's Labour Day celebration - a public holiday that the Philippines celebrates with the rest of the world every 1st day of May.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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