Cannes Contenders: DDB DM9 JaymeSyfu Manila

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Smart Strybks.jpgSmart Communications: Smart Strybks
DDB DM9 JaymeSyfu The Philippines

By repurposing a "low-tech" innovation which turns analog phones into e-readers via sim card, Smart was able to give kids in isolated typhoon-ravaged areas children's books to rekindle their sense of hope.
Anmum.jpgAnmum: 9 Month Date
DDB DM9 JaymeSyfu

Taking a totally different approach to other pre-natal milk brands, which made use of white coats to promote the benefits of their brand, Anmum employed an endorser mothers simply could refuse - their own babies.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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