Cannes Contenders: DDB-DM9 JaymeSyfu

| | No Comments

In the lead up to next month’s Cannes Lions Festival, Campaign Brief Asia will be showcasing work from some of Asia’s top agencies that we hope will impress the judges…

DDB-DM9 JaymeSyfu Philippines

The Philippines is number one in the world in sex scandal video searches, with 300,000 a month on Google, Yahoo!, and now, alarmingly, Facebook. Gabriela, one of the world’s foremost advocates of women’s rights, wanted to help these victims start anew. So we created the Gabriela ‘Bury the Past’ project – an integrated campaign that got thousands to add to their last name on Facebook the one word common to every scandal video search–‘Scandal’. In tandem with further Search Engine Optimization, this would bury scandal video sites up to 30 pages deep and generate impressions worth $1.2 million.

Want to feature your agency’s top chances at Cannes? Email kim@campaignbrief.com for details