Cannes Contenders: Contagion New Zealand

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Eggwithproductschocolate.jpgDurex: Easter X
Contagion
Birthday sex, Valentine's romance, New Year's Eve. Durex has them all covered. But how could Durex give couples something to really look forward to this Easter? Contagion and Durex knew people were having sex, but for a sexually promiscuous country, New Zealanders aren't great at talking about it. So Contagion and Durex created Durex Easter X. An adult-sized chocolate egg, with very adult toys inside. The limited edition eggs were exclusively available via engagement with the brand's social channels, and hand-delivered to influencers to get the whole country buzzing. Not surprisingly, an orgasm wrapped in chocolate was exceptionally appealing to lovers everywhere, making Durex the most socially engaged brand in the country. Even on the unsexiest holiday of the year.
 
Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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