Cannes Contenders: Clemenger BBDO, Wellington

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

tinnyvision_board_Cannes.jpgNZTA: Tinnyvision
Clemenger BBDO, Wellington
Tinnyvision: a group of guys sharing their stoner sessions on Snapchat. Add them. Get snaps. Watch them, and they disappear. No incriminating evidence.
Mistakes_1.jpgNZTA: Mistakes
Clemenger BBDO, Wellington
Speed is still the number one killer on New Zealand roads. But most speeders believe they're skilled enough to drive over the limit, and that it's everyone else who's the problem. This idea needed to sell speeders on the idea of slowing down, in a way they couldn't argue with. Category: Creative Effectiveness.

Community Speedo_cannes.jpgNZTA: Community Speedo
Clemenger BBDO, Wellington
You may be a competent driver, and you may only be going a few k's over. But when you speed, it doesn't just affect you. If something goes wrong, your speed affects the people around you. So if they could control your speed, what would it be?

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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