Cannes Contenders: BMF Australia

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot 2015-05-05 at 11.46.21 am.jpgMeat & Livestock Australia / Beef: You're better on Beef
BMF Australia
Beef is more than a meal it's the ultimate fuel for life - packed more with protein, iron and minerals than any sports supplement. This film and OOH was part of the campaign that launched the new brand line "You're better on beef."
7.jpgMeat & Livestock Australia / Beef: You're better on Beef
BMF Australia




6.jpgMeat & Livestock Australia / Beef: You're better on Beef
BMF Australia



 
Screen Shot 2015-05-05 at 11.51.37 am.jpgALDI Australia: Specially Selected for the Perfect Aussie Christmas
BMF Australia
ALDI's Christmas campaign proves The Perfect Christmas, is in fact, the Perfect Aussie Christmas. ALDI celebrates all the great things about an Aussie Christmas through the eyes of a man named Johan who has returned to his small snow covered village Julbacken after a trip to Australia. He brings with him strange tales of a summer Christmas, many of which seem out of place to the somewhat skeptical villagers.
 
still3-thumb-400x223-155869.jpgALDI Australia: Like Brands. Only Cheaper - Bear
BMF Australia
ALDI has put their unique spin on price comparisons, in a series of retail spots that promote ALDI's brands as being not only equal in quality to their brand name counterparts, but also a lot cheaper. That quality is judged by a variety of 'experts' from a 'Doctor' judging laundry powder to a bear in the woods evaluating toilet paper.

Screen Shot 2015-05-05 at 12.01.04 pm.jpgALDI Australia: Like Brands. Only Cheaper - Shampoo
BMF Australia





Screen Shot 2014-07-14 at 2.03.08 pm-thumb-400x222-157435.jpgALDI Australia: Like Brands. Only Cheaper - Doctor
BMF Australia





Screen Shot 2015-05-05 at 12.07.38 pm.jpgAldimobile: Woodsman
BMF Australia

Enter ALDImobile. Plans designed to fit whoever you are; be that a data lord, a serial texter or endless talker. Or not. Ultimately eliminating waste and unnecessary stuff you might not even use. Through ALDI's uniquely wry eye, a pirate, a mime and a woodsman dramatise how ALDImobile plans are designed to fit your specific needs of talk, text and data.

Screen Shot 2015-05-05 at 12.09.54 pm.jpgAldimobile: Mime
BMF Australia





Screen Shot 2015-05-05 at 12.10.49 pm.jpgAldimobile: Pirate
BMF Australia





Screen Shot 2015-05-05 at 12.20.07 pm.jpgP&O Cruises: Be Free Earthlings
BMF Australia
P&O Cruises urges 'Earthlings' to be free and move to another world, as it repositions itself under the 'Like no Place on Earth' tag line. The TVC seeks to convert 'Earthlings' into 'Cruiselings' and help them live more freely. You see, Earthlings' lives have become so busy, so serious; they've forgotten what true freedom feels like. It celebrates the types of people who sail with P&O Cruises already: 'Cruiselings' and sends a clear message: 'Be Free Earthlings'.

9.jpgMeat & Livestock Australia / Beef: Believe in Beef Book
BMF Australia
Beef had lost its way in Australia. False dietary facts resulted in beef losing market share to meats such as chicken and pork. The "Believe in Beef" book was sent to key stakeholders (business partners, CEOs and farmers) to re-invigorate their belief in what beef means to Australia today. The limited edition book doesn't just speak about its nutritional attributes - the substantial 2.5kg book truly captures beef's attitude, emotion and tone of voice. The "Believe in Beef" book was the first successful step to re-instilling Australia's belief in beef.
 
8.jpgMeat & Livestock Australia/ Beef: Beef Oracle
BMF Australia
Introducing The Beef Oracle - an omnipresence of beef knowledge here to guide the confused, satisfy the hungry and raise Australia's beef IQ. This real time cooking utility responded to people no matter where or when they needed it with a live-chat website, 1800 number, daily talk show, outdoor, radio and other activation channels.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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