Cannes Contenders: Beacon/Leo Burnett Tokyo

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Pampers.jpgPampers Mom's First Birthday
Beacon/Leo Burnett Tokyo

A baby's first birthday also marks the year a woman learns to be a mother. After one year full of immense challenges, sacrifice and growth - it's also Mom's First Birthday. To recognize the achievement of the first year of motherhood, Pampers gave Dads a chance to say what they couldn't before and show appreciation for all the sacrifices that moms thought went unnoticed.
WILLBUM_RGB_72.jpgWILLBUM
Beacon/Leo Burnett Tokyo

When taking a photograph, we leave our emotions in objects reflected in the images. Our photos tell our pasts. And what if a photo could tell our future through the emotions in it? That is the world-first photo album utilizing the visual-recognition technology. An album of emotions, designed to expand our life through photography. With the ability to actually influence and activate our future behavior, by connecting to Google+.

That is WILLBUM, an album of what you will photograph. To transform photos, from memories of the past, into possibilities and discoveries of the future.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

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About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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