Cannes Contenders: BBDO China
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
BBDO China – Beijing
All around the world, we are over prescribed. The easy cure for modern ailments is to reach for medication, but at what cost? Through use of guerilla tactics to hijack prescription pill-boxes in pharmacies and drug stores, Pedigree raises a new angle on the benefits of dog ownership and adoption. By targeting patients at the very moment they go to fulfill their prescriptions, via removable stickers, we bring to light the overall health benefits of owning a dog. Pills or pups? Choose the safe and loveable alternative to medication.
BBDO and Proximity China – Shanghai
Visa support the young Chinese traveler to create a movement against Chinese style travel.
BBDO and Proximity China – Guangzhou
For over 30 years, Doublemint has helped people in China connect with each other by giving them the fresh breath and confidence they need to say “hello” to someone new. But today, Chinese consumers have a multitude of new ways to connect which put Doublemint’s brand mission in danger of becoming obsolete. With a media budget that was considerably lower than its competitors, we had to move fast.
BBDO China – Beijing
The world of high end sports cars is filled with poseurs and show-offs, each trying to do one better than the next rich guy, and very few if any of them actually knowing how to unleash their car’s true potential. Against this context, how could one launch a car with true racing pedigree and a driving experience like no other, yet from a badge less commonly associated with flashy supercars? Our script focuses on the hearsay and gossip amongst rich supercar owners around the world. They’re all talking about a certain car that has phenomenal specs, with an air of disbelief, disgust, anger and panic. But the undercurrent that belies their words is a sense of envy and the insecurity that they themselves may have bought the wrong car. As the chatter continues and a rich playboy is consoled by his girlfriend, the Mercedes-AMG GT appears for the first time in a blast of pure adrenaline and visceral power. Following so much talk and gossip about the car, the driver is lost for words – his expression is genuine and exhilarated. Performance really does speak for itself.
Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.