Cannes Contenders: Arnold Furnace Sydney
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
Arnold Furnace
With a bunch of new craft whiskey brands on shelves, Jack Daniel’s was losing fans. Arnold Furnace created a low-budget campaign for whiskey-loving 40+ blue collar workers who prefer tinkering to marketing. The Bar That Jack Built – the world’s first crowd sourced bar. Through social media and word of mouth, Jack Daniel’s offered people the chance to come and work for Jack – literally – by helping build a bar to celebrate Jack Daniel’s 148th birthday in exchange for whiskey. The more materials, time or expertise they volunteered, the more Jack Daniel’s they received and tickets to the event.
Arnold Furnace
Arnold Furnace and Jack Daniel’s created a Christmas campaign to bring people together by building a holographic video calling machine so fans could call a friend living abroad like they were there. The secret was – they were. Arnold Furnace and Jack Daniel’s brought them together in real life.
Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.