BBDO Proximity Thailand develops the Samsung memory recaller mobile app that uses facial recognition to help Alzheimer’s sufferers
This one-stop mobile application developed by BBDO Proximity Thailand for Samsung utilises facial recognition to recall connections for people with Alzheimer’s, naturally and seamlessly.
Alzheimer’s disease is a type of Dementia that causes memory loss and is still incurable. As the disease progresses, it eats up the patient’s being. Taking away their world and all the meanings in it – taking away conversations, daily life, events, and connections between the patient and loved ones.
The “Memory Recaller,” is an innovation that gives meaning back to an Alzheimer patient’s life. The easy-to-use mobile application was advised by a Dementia specialist of Praram9 Hospital to help bring patients back from the isolation caused by memory loss.
The application detects the person standing in front of the patient by utilising facial recognition and a mobile camera. It then informs the patient of their relationship and name in auto-speech. Other than recognising people for the patient through “Memory Recaller,” the application has an “Activity Recaller” function which helps the patient keep track of completed activities to help eliminate unnecessary activity repetition.
Although the application cannot stop Alzheimer’s from progressing, it works to improve the quality of life for patients living with the disease. It recalls the meanings and connections that make one’s life meaningful and gives patients a world they can hold on to.
How it works
1. Add photo, name, and relationship in “Add Member” then click the “Add” button.
2. Activate the application and place the mobile in the shirt pocket, facing camera outward.
3. The application will detect the person and inform the patient of his/her name and their relationship through auto-speech.