BBDO Greater China elevates Arthur Tsang to chief creative officer position at Beijing office

Arthur Tsang.jpgBBDO Greater China has promoted Arthur Tsang to the newly-created position of Chief Creative Officer, BBDO Beijing. Since joining BBDO six years ago, Tsang has boosted the standard of creativity in the region, first as ECD of Southern China and most recently as ECD of Beijing. Tsang continues to report to Leong WaiFoong, Chief Creative Officer & Chairman, BBDO Greater China.

Under his leadership, Tsang (pictured left) has shaped a culture of uncompromising creative quality and nurtured a team of future creative leaders who have helped create standout work for Mercedes-Benz, Mars, Johnson & Johnson and Bayer.

"I'm thrilled to be taking on this role and broader responsibility with BBDO. It provides me with a bigger platform to keep inspiring our teams and our brands through my desire to create the most compelling and entertaining content in China" said Tsang.
His career highlights include multiple Cannes wins for his work on Tide, Gondola Italiano and Safeguard. Tsang was also the lead creative behind the acclaimed Wrigley's Extra 'Flavors of Life' campaign that disrupted the monotony of the gum category and won the hearts and minds of Chinese consumers. It went on to become one of the most effective campaigns in Asia, winning Gold twice at the Asia Marketing Effectiveness Awards.
 
"As the true believer of The Work, The Work, The Work, Arthur has created some of the best and most memorable creative cases in this region. He ensures our clients' brands and our agencies are always basking under a positive spotlight. This time, it's Arthur that deserves to be in the spotlight. I am delighted to announce his promotion to CCO", said Leong.

YeatMung Koo, Managing Director of BBDO Beijing said: "Arthur is driven by a vision to create great work. He knows what it takes to get there and effectively rallies teams around his vision. It's an honor to be working alongside Arthur and I look forward to partnering with him to bring great new ideas to our clients."

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