Bates CHI&David wins Volkswagen in Taiwan

Bates CHI&David have won Volkswagen’s creative business in Taiwan, following a pitch against several other agencies.

The Volkswagen pitch was one of the highest profile pitches in the past six months in Taiwan. David Mayo, CEO of Bates CHI&Partners said, “The Bates CHI&Partners open-source business model allows our agency to flex around brands and projects in a variety of ways and working with Volkswagen in Taiwan is proof of this.”

Tyson Deng, chairman of Bates CHI&David said, “Volkswagen’s pursuit of perfection make them a dream client for our agency. We are confident that, together with Volkswagen Taiwan, we will bring the brand to the next level as one of the most innovative and best-loved automotive brands in Taiwan.”

The appointment will see the agency handling Volkswagen’s advertising in Taiwan including print, TV, and digital.