Award-winning CD Komal Bedi Sohal named as chief creative officer at Y&R Singapore
Y&R Singapore has appointed Komal Bedi Sohal as Chief Creative Officer. Bedi was previously the Chief Creative Officer at Rediffusion Y&R India for the past two years, working closely with all major client teams across India. Over the course of Bedi’s tenure at Y&R’s India agency, the office experienced a major growth period, with 16 new business wins and a return to The Economic Times’ list of India’s top 10 advertising agencies.
“I’m extremely thankful to our clients at Rediffusion who supported our work and the amazing account teams who tirelessly executed it, helping us emerge as a top-ten agency in India,” said Sohal. “After two decades in India and the Middle East, I’m now ready to explore the exciting and emerging markets of South East Asia. I look forward to taking on new challenges at Y&R Singapore and I’m confident it will be equally thrilling and fulfilling.”
“We’re thrilled that Komal will join our Singapore agency as CCO,” said Tony Granger, Global Chief Creative Officer of Y&R. “Singapore is such a strong agency for us creatively and Komal is going to fit right in. She’s incredibly talented and has the right experience as a CCO for major markets. I can’t wait to see what she does there.”
Commenting on the appointment, Y&R Singapore Managing Director Melvin Kuek said, “We’ve been hard at work brewing significant agency growth projects that kick-started with the LabStore launch last week. This promises to be a stellar year for Y&R Singapore and I am absolutely thrilled to have Komal onboard at a critical time. Beyond her many creative achievements, she thrives on new business challenges as can be seen from Y&R Rediffusion’s resurgence. We had an instant connection when I shared my intent for the agency and I am looking forward to have her add her many strengths towards continued agency growth and success.”
Bedi’s advertising journey started 23 years ago after stints in all major cities in India. Bedi began her career in Mumbai and in 1993, she moved to Delhi where she worked at Trikaya Grey and Enterprise Lowe. She then moved to Euro RSCG, Calcutta before returning to Bombay with Quadrant Lowe. With a thorough understanding of the Indian advertising market, in 2002, Bedi moved to Y&R Dubai. Her last assignment in the Middle East after spending ten years there was as Executive Creative Director for Lowe MENA, based out of Dubai. Bedi returned to India in 2013 with Rediffusion Y&R.
Bedi’s awards span all the major festivals including Cannes, the One Show, London International, New York Festivals, Epica and the ANDYs. In 2011, The Big Won named Bedi the number two Top Art Director in the World. She has also served on many juries including, Cannes Lions, New York Festivals, the Art Directors Club and will be on the jury at this year’s CLIO Awards.