Ateeq Rehman appointed to run MEC in Pakistan

Media agency MEC has appointed Ateeq Rehman to head MEC Pakistan, taking over the reins as General Manager from Kiran Khan who is moving to another role within GroupM.

Prior to taking this role, Rehman (left) worked as Planning Head on Unilever at GroupM as well as Client Leader, Mindshare. He has also led the Zenith Optimedia business in Pakistan and launched media units for PHD and OMD. As well as Unilever, Reham’s client experience includes Pepsi, Mondelez International, Colgate Palmolive and McDonalds.

Rehman says he is “thrilled to be taking on this role” and that he finds the “Thrive culture at MEC very inspiring”.

Raj Gupta, Chief Strategy Officer for MEC said “It is important for MEC to attract the best talent in the business. Clients today are looking for strategic leadership to secure them growth in a fast-paced marketplace – and with Ateeq on board, with his wealth of experience on blue chip clients, I am confident that he will continue to build on the success Kiran brought to MEC Pakistan and take us to the next level.”

CVL Srinivas, CEO GroupM South Asia, said “Ateeq has a proven track record and we look to him to grow the MEC business in Pakistan. Ateeq has extensive experience in working with many blue-chip brands, making him the right man for the job at MEC.”