Anmum celebrates all kinds of mothers on Mother’s Day in campaign by BBDO Singapore
Anmum launched a social campaign today with a fresh take on Mother’s Day. As a leading nutritional milk brand for pregnant and lactating mothers, and a fast-growing paediatric milk for children in several Asian markets, Anmum believes in celebrating the intangible essence that makes a mother, a mother.
Anmum recognises that the role of mom in a child’s life is a powerfully defining one and this year is celebrating all moms, including the ones without “mom” in their title.
Working with BBDO Singapore, Anmum has launched a poignant video campaign, taking a broader view on the role of a ‘mother’, celebrating all who work tirelessly every day in the role of loving and shaping our children. Anmum encourages everyone to celebrate more than just their own mothers this Sunday, but to also celebrate the ‘others’ that have been so important in raising them.
The campaign is anticipated to run for two weeks in Malaysia, Hong Kong and the Philippines.
Corine Ooi-Bremner, Group GM Global Maternal & Paediatrics for Anmum commented, “Anmum appreciates and supports mums in their desire to raise amazing young minds. And because Anmum celebrates all kinds of mothers, we want to find a way to appreciate all amazing individuals who show nothing but love to the ones they’ve raised. Anmum salutes all who provide affection and support to children as we celebrate moms and all others who have made a meaningful difference in the life of a child.”
“Anmum has always been incredibly passionate about finding all kinds of ways to celebrate the power of motherhood. So for us, a chance to help communicate that passion in a way that is both fresh and insightful this Mother’s Day was a great experience.” said Primus Nair, ECD, BBDO Singapore.
Credits –
Executive Creative Director: Primus Nair
Associate Creative Directors: Theophilues Tan, Tan Giap How
Activation and Content Producer: Ann May Chua
Planning Director: Rebecca Nadilo
Global Business Director: Abbe Hale
Account Director: Dorothy Peng
Senior Account Manager: Tiffany Young
Production House: Directors Think Tank
Directors: Rajay Singh, Tan Wei Peow
Producers: Heng Tek Nam, Amar Fhairuz
6 Comments
Well done to the Malaysian trio.
lovely…
Is this gonna be another one of those lippy malaysia boleh threads?
“Is this gonna be another one of those lippy malaysia boleh threads?”
Of course.
Let he who is without lip cast the first stone. Or lip.
Real work out of Malaysia.
Does Singapore do any real work?
Ask the Malaysians who work or used to work in Singapore.