AdPeople Worldwide wins Singapore MediaCorp Young Creatives print category trip to Cannes

AdPeople Worldwide’s copywriter Loke Shi-Ying and associate art director Allan Zhang have won the Singapore MediaCorp Young Creatives Competition in the print category. This victory allows them to move to the next phase and represent Singapore at the Cannes Young Lions competition in June 2015.

The 41 teams joining the competition were given 48 hours to create an ad for the Singapore Children’s Society that would raise awareness about the effects of cyberbullying on teenagers in Singapore. The AdPeople team decided to work in the print category, as there are few publications in circulation about the issue.

Realizing that children and teens between the ages of 10 and 16 are encouraged to read at school, the team inserted a page in their favorite novels and school-required texts with an alternate storyline about cyberbullying and cyberbullying prevention.

“We are very proud of our work, and we are especially thrilled to go to Cannes and compete against the best in the industry,” said Loke. “Not only will we be able to compete in the Young Lions competition, but we will also be able to see the latest creative work that’s being created and recognized.”

MediaCorp is the Singapore representative for Cannes, and it holds an annual competition to send Singapore’s young creative talent to the awards festival. The winners get an all-expense paid trip to the Cannes Lions Festival and tickets to the events.