2015 HK4As Effie Awards calls for entries and releases jury chairmen and judging panel

May 28 2015, 11:11 am | BY Lynchy | No Comments

The HK4As (The Association of Accredited Advertising Agencies of Hong Kong) continues its call for entries for Effie 2015, inviting marketers, brand owners, advertising and media agencies to submit entries for their marketing successful stories.

Running for the twelfth consecutive year, the awards recognise effective campaigns that can demonstrate measurable and outstanding results in Hong Kong. This year, the judging panel reflects a cross section of the industry reflecting the essential Effie components in the Awards.

They invite expertise from creative, research, academic, media, and marketing sectors to make the judging truly all rounded in measuring marketing effectiveness. Two reputable Jury Chairmen in the advertising industry will be leading the judging panel to ensure a fair and balance judging process and select winners of the year. The Judges include:

Jury Chairmen

Viveca Chan – Chairman & CEO, WE Marketing Group (pictured left)

Kitty Lun – Chairman/Chief Executive Officer, Lowe China (pictured right)

Judging Panels

Dr. Michael Chan -Honorary Chairman, Hong Kong Institute of Marketing

Rico Chan-Vice President & General Manager, Yahoo! Hong Kong & INSEA Sales

Rita Chan -Head of Media, Asia, GfK

Tina Chao -Director, Marketing, The Hong Kong Tourism Board

Pully Chau-Co-founder & CEO, Greater China, New-e Group

Eric Cheuk -Director, Brand Development, ManulifeAsia

Patrick Fong -Visiting Lecturer, The Hong Kong Polytechnic University

Sunny Hermano-Business Development & Integration Director Southeast Asia, Havas Worldwide

David Jessop-ManagingDirector,Isobar Hong Kong

Mike Wong-Professor of Practice School of Journalism & Communication, The Chinese University of Hong Kong

Titania Woo-GeneralManager and Company Secretary,The Hong Kong Management Association

Rose Yeung -Director, Sales & Marketing, The Dairy Farm Company, Limited -7-Eleven

Dr. Royce Yuen -JP-Professor of Practice, The Hong Kong Polytechnic University

Online Entry is now open until 26June 2015. There are two rounds of judging, including one online and one on-site judging. The first and second round judging will be held on 13 – 31 July and 21 August respectively, with the official announcement of the finalists online on 22 August and winners at Presentation Gala on 10 September at JW Marriot Hotel.