May 2015 Archives

Mark Toia shoots 5 minute brand film for 2XU

2xu.jpgSeven Sunday Films director Mark Toia is behind a new campaign for 2XU compression athletic wear. The five minute brand film follows 25 athletes from Australia and the United States, and was shot in 23 locations over 14 days.

With a wide open brief and complete creative freedom Toia set about creating an extraordinary film that compellingly showcases both the product and athletes in action.

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Sean Sim May 2015.jpgSean Sim, executive creative director, Ogilvy Shanghai will return to Malaysia as chief executive officer, McCann Worldgroup Malaysia. After 10 years in China, Sim returns home to Malaysia to join McCann Worldgroup on August 10 2015.
 
Sim (pictured left) will take over the reins from Michael Constantine, McCann Worldgroup Malaysia's president and CEO, who joined the network in 2013 on a short-term contract, with a mandate to identify and on-board a Malaysian successor. Constantine will remain with the agency until late August.
 
Sim will be responsible for delivering growth aligned with the agency, and network's, key objectives, further deepening the agency's integrated digital capabilities and elevating the creative product, with creative partner, Richard Irvine, McCann Worldgroup Malaysia's chief creative officer.
Saurabh Varma (face).jpgLeo Burnett has elevated Samir Gangahar as President of North India. In his new role, Gangahar will be responsible to lead Leo Group's operations in North India. Apart from content, digital and experiential, Gangahar's new focus will be to grow other specialisations including shopper, retail and ecommerce.

Saurabh Varma, CEO, Leo Burnett Group India (pictured left) said, "Under Samir, Leo Burnett, Delhi has transformed into a fully integrated operation. He has been instrumental in creating a culture of collaboration within the agency where a group of specialists work together to solve a client problem. Samir has helped strengthen Leo Burnett Delhi's digital operation and I'm delighted to state that it has now become a technology/digital hub for many of our key clients. The activation business has grown tremendously in the last year and going forward Samir's role will be to build on that momentum. He will help us build new specialisations as part of his mandate. These include shopper, retail and rural."

Cannes Contenders: Clemenger BBDO Melbourne

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot 2015-03-27 at 8.58.31 am-thumb-400x150-181143.jpgVB: Raise a Glass 2015
Clemenger BBDO, Melbourne
Of the 600 young men in the 16th Battalion, 338 were killed in the charge at Bloody Angle in Gallipoli in 1915. Marking the centenary of the ANZAC landing in WW1, the Raise a Glass campaign has a cast of 338 men - one representing each of those fallen men. The VB Raise A Glass appeal began in 2009 and by the end of this year's campaign, will have donated over $7 million to Australian servicemen and women via the RSL and Legacy.
Wattpad.jpgUnilever Philippines partnered with Wattpad, an online publishing platform with 30 million readers worldwide and 5 million readers in the Philippines. Through Wattpad, Unilever brand Eskinol published a hit online novel for teens that broke records in both sales and consumer engagement. This pioneering project by Lowe Philippines helped Eskinol, a 70-year old facial cleanser for teens, connect with its market in a fresh and engaging way.

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IKEA.jpgVizeum has been appointed to manage the media planning and buying across offline and digital for IKEA in Singapore, Thailand and Malaysia. Vizeum will start work for the Swedish furniture chain from September 1st 2015.

Yeong Tze Kuen, Head of Marketing IKEA said, "Vizeum demonstrated a real passion for the IKEA brand. The fluidity of local and regional teams working together to drive innovation was impressive, and we look forward to working closely with Vizeum across the region." 
Dentsu.jpgDentsu Inc Tokyo has announced that its subsidiary Dentsu Digital Holdings Inc. (DDH) has acquired the shares held by Publicis Groupe (19.37%) in their joint venture company Dentsu Razorfish Inc, making Dentsu Razorfish a wholly owned subsidiary of DDH. As a result, Dentsu Razorfish will be rebranded Dentsu iX on July 1.

Dentsu iX is a specialized one-stop agency that provides digital solutions for sophisticated and diverse needs. The new name reflects the company's desire to create innovative experiences. Looking ahead, amid the progress of globalization in the digital marketing domain, the agency will seek to expand its operations through cooperation with the Dentsu Group's international digital network.
Adidas body.jpgAdidas Bodycare has launched its newest Climacool Anti-Perspirant on Clear Channel's OOH medium and mobile platform, Connect.

Through Clear Channel's Fit Buff network, Adidas Bodycare is able to reach out to its target audience of sports enthusiasts. The NFC chip and QR code on these 100 6-sheet advertising panels have been activated. Upon tapping or scanning with a smartphone, users will be directed to a custom mobile page that allows them to redeem a complimentary sample of the product. A succinct call-to-action is incorporated into its creative to encourage interactions and a lucky draw will be held at the end of the campaign period where a winner will receive a Adidas Bodycare hamper worth $150.

Scarecrow Communications India wins Zee Learn

Zee Learn.jpgZee Learn, an extended arm of the Essel Group and one of the leading education companies in India has awarded their creative duties to Scarecrow Communications. The agency was selected after a comprehensive pitch process.

Zee Learn runs India's No. 1 chain of pre-schools, Kidzee with more than 1350+ pre-schools in more than 500+ cities. Kidzee is seen as a pioneer in organized and standardized pre-schooling in the country. Zee Learn also runs Mount Litera Zee Schools, the fastest growing school chain in the country. Since its launch in 2008, Mount Litera is already the second largest chain of schools in the private-unaided category with over 80 schools across 75 cities. Other Zee Learn offerings also includes Brain Cafe, Zee Institute of Creative Art and Zee Institute of Media Arts.
 
Confirming the news, KVS Seshasai, Chief Executive Officer, Zee Learn Limited said, "Zee Learn is not only a pioneer but also a thought leader in the education space. Exponential growth is possible when there is a quantum leap in ambition. In Scarecrow, we found the perfect blend of creativity and passion that can empower our journey to the next level. Also, we are poised for strong growth across different categories and this journey with our creative partner will play  a critical role in bringing strong ideas and innovations to life for our brands".
CL-LOGO-AZUR (1).jpgAfter a record breaking number of votes, Cannes Lions has today confirmed the winners of Lions Live. The online initiative, in partnership with Mindshare and YouTube, brings a selection of sessions from the Festival stage live to people, wherever they are in the world.

As 19,135 people, 9% more than in 2014, cast their vote on the sessions  they most want to see, Donal Mac Manus, Head of B2B Brand Marketing, Google, Europe, said, "Cannes Lions is a key moment in the year where creators and innovators from all around the world come together to celebrate creativity and innovation. YouTube are happy to be part of that moment and believe Lions Live is a great opportunity to live stream some of the best elements of the Festival to those who are unable to make it."
Neer Korn (1).jpgMarketers take note: Facebook may be doing more harm than good for your brand, according to new research.

A new report 'Social Media & Digital Advertising - Trends, Rights and Wrongs', released this week by social trends and consumer insights company, The Korn Group, has revealed consumers' attitudes towards social media sites.

Top spot: Scrabble anagram for lovers

Scrabble.jpgIt must be Cannes time!

Nice new Scrabble word play tvc from LOLA Madrid. No doubt backed by a huge media spend...

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Fun.jpgIn a campaign conceptualized by Grey Group Singapore, the iconic State of Fun rewards those who have sacrificed their time to benefit others with a personalised day on the Island.

Grey Group Singapore unveils a campaign to seek and reward inspiring everyday heroes who have put aside the pursuit of personal fun and enjoyment to bring joy to the lives of others. In a new campaign called "The Fun Movement", Sentosa invites residents of Singapore to nominate people who most deserve to take a break.

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VIEW SPOT TWO
Wendy's Guam.jpgQuick Service Food Inc, the Guam franchise of fast food chain Wendy's, has appointed Lowe Open Philippines as its social media agency. 
 
In a pioneering move, Lowe Open will be tasked with building a social media presence for the fast food outlet, which will establish Wendy's Guam as a country leader in the social media sphere, and support its business growth.
 
Lowe Open was awarded the account without a pitch, on the strength of previous work for Wendy's Philippines. In 2013 the agency successfully re-launched the Wendy's brand with its #WeDeserveThis campaign. Harnessing the power of both traditional and digital channels, the campaign not only brought in the results, but garnered a Boomerang and a Diamond Award at the 2014 Wendy's International Conference.

Cannes Contenders: DDB Melbourne

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot 2015-05-12 at 9.56.02 am.jpgPZ Cussons: Radiant Return
DDB Melbourne
By the start of 2014, the outlook for Radiant, a former category leader was at a crossroads. Competing in a category of eight brands, where consumers have very little brand loyalty and are conditioned to only buy at discount, Radiant was in a race to stay in the game. Brand consideration, penetration and loyalty were all stuck in a negative slide. The stakes couldn't have been higher. We needed to create something audacious to show Australian's how good Radiant really was.
Viveca Chan & Kitty Lun.jpgThe HK4As (The Association of Accredited Advertising Agencies of Hong Kong) continues its call for entries for Effie 2015, inviting marketers, brand owners, advertising and media agencies to submit entries for their marketing successful stories.

Running for the twelfth consecutive year, the awards recognise effective campaigns that can demonstrate measurable and outstanding results in Hong Kong. This year, the judging panel reflects a cross section of the industry reflecting the essential Effie components in the Awards.

They invite expertise from creative, research, academic, media, and marketing sectors to make the judging truly all rounded in measuring marketing effectiveness. Two reputable Jury Chairmen in the advertising industry will be leading the judging panel to ensure a fair and balance judging process and select winners of the year. The Judges include:

Jury Chairmen
Viveca Chan - Chairman & CEO, WE Marketing Group (pictured left)
Kitty Lun - Chairman/Chief Executive Officer, Lowe China (pictured right)

Cannes Contenders: TBWA\Thailand

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

adcare adult diapers-home.jpgAdcare: Adult Diapers
TBWA\Thailand

One of the most nagging and socially embarrassing problems that come with old age is urinary incontinence. It can be extremely distressing and can profoundly affect the quality of life. The urge to go to the toilet can come when you least expect it and there is nothing you can do to stop it.

Adcare's simple yet visually arresting campaign brings this issue to life and offers the adult diaper as a solution to help you go anywhere with complete peace of mind.
RosalynnTay_CEO_Dentsu Singapore.jpgDentsu Singapore Bags Brand Consultancy of the Year Award and Four New Business Wins

Dentsu Singapore has been appointed agency partner for the Civil Aviation Authority of Singapore (CAAS), Nanyang Tenchological University (NTU), Pringles International, and  Singapore Navy Information Centre.

Following a pitch process in April, Dentsu Singapore has been appointed to the Civil Aviation Authority of Singapore, the governing organization to oversee and promote safety in the aviation industry, to handle its integrated media and creative campaigns.  

Commenting on the CAAS appointment, Rosalynn Tay, CEO of Dentsu Aegis Network Singapore (pictured) shared, "The CAAS win firmly establishes Dentsu Singapore as the communications authority on all transportation forms - via Land Transport Authority of Singapore (land), The Republic of Singapore Navy (sea) and now CAAS (air). We are extremely proud to be the chosen communications partner and look forward to continuing our work in developing Singapore as a center of excellence across these pioneering industries."
Erik Hallander Isobar.jpgIsobar has promoted Erik Hallander to the role of Regional Director, Mobile & Innovation for Asia-Pacific. Hallander will take on this newly created role, in addition to his current role as Mobile & Innovation Director for Isobar Group, Australia & New Zealand - where he played an integral role in the agency ranking as one of BRW's top 50 Most Innovative Companies in Australia.

Hallander (pictured left) will report to Sven Huberts, Regional Managing Director, Isobar Asia-Pacific and Konrad Spilva, CEO Isobar Group, Australia & New Zealand. He will continue to be based in Australia.

As Regional Director Mobile & Innovation APAC, Hallander will be responsible for driving Isobar's mobile offering across the region and focus on developing emerging technologies.

Huberts said, "Innovation is a key part of our DNA. As one of Forrester's top 10 most significant global innovation agencies, it's important we remain at the forefront of innovation to help create business opportunities for our clients. Erik is highly regarded in the region for his innovative approach and authority on mobile and emerging technologies so he's right person to ensure we continue to do this."

M&C Saatchi Singapore wins NETS account

Tanuj Philip new.jpgFollowing a rigorous pitch process, NETS has officially appointed M&C Saatchi to its business.

Founded in 1985 to help build a debit network and transform the payments industry in Singapore, NETS is the one of the most widely used e-payment options in Singapore with 1 in 3 people making use of its products and services daily. Over the years, NETS has introduced a range of e-payment solutions including NETS Debit, CashCard, eNETS and NETS FlashPay to bring about greater convenience for merchants and consumers.
Grand Prix - GSK.jpgThe Association of Accredited Advertising Agents Singapore (4As) has begun its call for partners and sponsors for the Singapore Creative CSR Awards 2016.

Making its debut in 2014, this Award recognises and honours business organisations in the Singapore private and public sectors for creative, sustainable and effective CSR programmes and projects. They should demonstrate the organisation's ethical values, creative approach to differentiate their CSR initiatives, commitment to sustaining the programme, impact on the community, environmental and social purpose, and measuring and evaluating of results.
Hakuhodo logo.jpgHakuhodo Inc and Metaps Inc, a company that supports the monetization of apps using data analysis and AI, have inked an agreement to work together in the field of integrated marketing for apps.

The collaboration agreement has seen the companies jointly develop Vision-Graphics for Apps powered by Metaps (see Note 1), a smartphone data analytics tool. The tool marries Vision-Graphics, a Hakuhodo DY Group marketing dashboard, and Metaps Analytics, an all-in-one app user acquisition, analysis and monetization platform for app developers developed and marketed by Metaps.
Tuomas_Peltoniemi_BW.jpgTBWA has promoted Tuomas Peltoniemi from Head of Digital Arts Network (DAN) Singapore to President, TBWA's Digital Arts Network (DAN) Asia.

During Peltoniemi's leadership of DAN Singapore, it was consecutively recognized as one of the leading digital agencies in Southeast Asia. He will now expand his focus to growing the broader region's digital and technology capabilities as well as spearheading innovation for TBWA across Asia.

Based in Singapore, Peltoniemi (pictured left) will report to Philip Brett, TBWA's President - Asia and work closely with Luke Eid, Global President of DAN.

 "DAN has enabled us to not only provide our clients with highly specialized digital services, but it has also accelerated how we innovate as a creative company. Tuomas will play an integral role in bridging new and emerging technology and practices into our broader, integrated offering," said Brett.

"Tuomas has been the driving force behind some of our most innovative business models for our clients, such as the MasterCard Digital and Social Business Engine," added Eid. "In his new role, Tuomas will ensure we continue to lead our clients across Asia through the ever-increasingly complex digital landscape we operate in today."
Screen Shot 2015-05-28 at 7.47.39 am.jpgToday, more than 300 million people use an ad blocking browser extension to remove annoying ads on the internet. D&AD decided to take on a creative approach to the challenge and made a little gift: The Ad Filter.

The Ad Filter is a web browser extension that blocks boring ads and automatically replaces them by D&AD winners. It works like magic - the more great ads you see, the more you will love advertising. Install the plug-in and enjoy a daily dose of great ideas without even having to think about it. BETC Paris created and developed the plug-in for D&AD to celebrate creativity by inspiring and stimulating people in the industry and beyond.

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PaulTilley.jpgTo bolster their creative firepower, Paul Tilley has joined Arcade Indonesia as co-executive creative director and will work along side Alfa Aphrodita in her current role as ECD and co-founder of Arcade.  

Aphrodita and Tilley (left) will split the current portfolio of 25 brands establishing a strong base from which to continue the agency's impressive run of outstanding creative work, growth and account wins.

Tilley, originally from Ireland, started his career by moving to the UK more than 25 years ago to join the famous GGT. After a very successful stint he moved to Australia to continue his success in a variety of multinational agencies including Lintas (now Lowe) and Euro RSCG.
fea-power100-08-2015 (1).jpgUS trade title Adweek has revealed its inaugural Power List, a ranking of the 100 most influential, innovative and effective leaders controlling media, marketing and technology according to Adweek.

Aussie expat David Droga, creative chairman and founder of Droga5 ranks #51 on the list, which includes Google co-founder Larry Page, Apple CEO Tim Cook, Facebook CEO Mark Zuckerberg and the only other born in OZ, News Corp chief Rupert Murdoch. Droga was the ECD at Saatchi & Saatchi Singapore for 3 years in the late 1990s, before moving to London then New York.

According to the citation from Adweek: This intense, 46-year-old Aussie punches way above his weight owing to years of creative excellence, and now there's talk of his creating ads for Hillary Clinton's White House run. Droga's domestic ops reign as Adweek's U.S. Agency of the Year. Acclaimed campaigns for Mondelez and Reckitt Benckiser were trendsetters, while its Newcastle blitz crashed the Super Bowl with "refreshingly honest and hilarious online content," earning Adweek's nod as the best campaign of 2014.
HERO.jpgFin Design+Effects have recently created some amazing CGI work on the new Suntory TVC featuring Hollywood legend Tommy Lee Jones.

Fin VFX Supervisor Stuart White explains the process: "Suntory is a client with a history of making some pretty bold creative leaps, but even for them this script was a little...unusual. Turning a party of hikers into talking birds in front of a bemused Tommy Lee Jones, who then transforms into an owl himself required more than the usual bag of visual effects tricks to pull off."

It took post house Fin Design+Effects a little over three months and thousands of lines of custom code to make these birds take flight.

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DJI Sam Soe_1.jpgDJI Sam Soe_2.jpgCombine the sheer beauty of Indonesia, cinematic shots of the culture and way of life over 18,000 islands and you get this visually stunning piece for Dji Sam Soe's latest by agency JWT.  Directed by Jan Wentz and produced by Seven Sunday Films, "True Indonesian Soul" delves into the country's urbanity and takes you on a spectacular, spiritual journey.

This impressive spot opens by panning over the vast horizon of Indonesia's scattered islands and diving head first into their culture.  Ranging from the beautiful beaches and mountains to tribal gatherings to the intricate craft of carving wood, this spot proves that what Indonesia offers knows no bounds.

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Cannes Contenders: DDB Group Singapore

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

StarHub.jpgStarhub: G4Good
DDB Group Singapore  

Singapore is ranked the second most connected country in the world. On average every Singaporean has 1.5 mobile phones, but yet at the same time there are underprivileged people in the country who still aren't connected. As a telco, StarHub's promise is to connect people - all people. So, for its 4G campaign, we turned its 4G service into a 4Good platform and empowered subscribers to connect the disadvantaged. For the first time in telecommunications, subscribers were given the power to donate their unused data, minutes and SMSes to charity - instead of letting them lapse and go to waste every month.

The relevance of the campaign is drawn from the customer insight that unused minutes, data and SMSes are perceived to be going to waste every month. As a society, we are used to donating the things we do not use e.g. clothes, books, toys and furniture. So we asked ourselves what if we could donate what we do not use on our mobile too? The premise of the idea made the selection of the media obvious. It is a mobile-first and mobile-led idea. The other channels exist to support and propagate this new mobile movement.

Cannes Contenders: 303Lowe, Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot 2015-05-08 at 11.25.59 am.jpgBudget Direct: Captain Risky
303Lowe, Sydney
Budget Direct offer low-cost insurance. But many consumers assumed they must be cutting corners. So instead of just talking about low prices, 303Lowe Sydney decided to explain why they're cheaper. It's because they don't insure bad drivers, high performance cars and other types of high risk - it's too expensive. But it means they can insure everyone else, for less. Enter Captain Risky. He embodies all the real-life risk that Budget Direct won't cover.
Mercedes.jpgTo launch Mercedes-Benz's new high performance car, the Mercedes-AMG GT, BBDO China developed an innovative campaign to ignite the driving passions of sports car enthusiasts who wouldn't typically consider a Mercedes-Benz. As a hero model built on AMG's racing pedigree, BBDO worked with Mercedes-Benz to bring the powerfully visceral experience of driving the GT to life through a television commercial, dedicated online video, cinema, print and outdoor advertising.

VIEW THE SPOT
VIEW THE TEASER
Marvel.jpgSaatchi & Saatchi Singapore created a tv commercial for Subway South East Asia's movie tie-in with the release of Marvel Avengers by attempting to trade in a consumer's sandwich for a photo.

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Johnnie Walker.jpgBBH India has released this spot for Johnnie Walker's latest journey. ECD Russell Barrett says of the film, "The Journey highlights the exciting times we live in. Never before has it been this easy for an individual to have the world's attention. Now we can choose to be inspiring or tell the world we had toast for breakfast. The Journey promises to inspire, so we in turn, can be inspiring."

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Sorento L.Tiger.jpgThe 2014 KIA Sorento is virtually a brand-new SUV. Launched as Sorento L. It is bigger and stronger. Perfect for the off-road.

The brief for Innocean Worldwide China was to create a memorable visual impact that lifts the characteristics of the new Sorento L. to raise the adrenaline of potential buyers when they came into the showroom. Stimulating them to get closer to nature and explore the off-road that they have always wanted to.

Credits - Creative Director: David Chu. Art Directors: David Chu, Neil Yao, Chengjie Tang. Copywriter: Zhenxian Li. Producer: Ann Weng. Account Director: Jay Kim. Retoucher: Lim Peng Yam @ Amoeba Digital Imaging. Photographer: Jiajia Zhuang @ Insight Studio. Stock Photos: Wei Lei Jin @ Visual China.
fujikyueng.001.jpg"KDDI" is a Japanese telecommunication company and "au" is its mobile phone brand. To promote it's very fast communication speed, Dentsu Tokyo used a strategically placed billboard near Japan's fastest roller coaster - Dodonpa.

Credits - Copywriter: Yuto Ogawa. Art Directors: Osamu Takahashi, Hideyuki Tanaka. Designers: Yuki Nishimori, Takahito Sakuma.
Vishnu.jpgA two-time Cannes Gold Lion winner, Vishnu Srivatsav, has recently joined DDB Mudra South & East as Creative Head. Joining the agency's Bengaluru office, Srivatsav will be partnering Ranji Cherian, President, DDB Mudra South & East as the creative lead on the agency's client roster and will be reporting directly to Sonal Dabral, Chairman and CCO, DDB Mudra Group.

With experience of over 15 years, Srivatsav (pictured left) began his career with RK Swamy BBDO and has also worked with leading creative agencies including FCB Ulka and Grey Worldwide. Srivatsav joins DDB Mudra Group from Grey Worldwide where he was Senior Executive Creative Director.
Apple-Logo-black.jpgApple has overtaken Google to reclaim the title of 'world's most valuable brand' in the 2015 BrandZTM Top 100 Most Valuable Global Brands, released today by WPP and Millward Brown. Apple has increased its brand value to $247 billion, a rise of 67% year on year. Google (no.2) also grew, achieving a 9% value increase to reach $173.7bn. Microsoft, now worth $115.5bn, is the new no.3, rising one position with value growth of 28%.
 
Though the AppleWatch has proved extremely popular, it is the success of the iPhone 6 that has been the main driver of Apple's brand value growth.

Says Doreen Wang, Millward Brown's global head of BrandZ: "Apple continues to 'own' its category by innovating and leading the curve in a way that generates real benefits for consumers. It meets their rational and emotional needs, and makes life easier in a fun and relevant way. Apple is clear on what it stands for, and never stops refreshing its message to sustain the difference that makes it so desirable."
TigerLights_2[2].jpgIn Malaysia, alcohol advertising is heavily regulated in traditional channels, which makes point of purchase engagement more important than ever. While other brands are trying to grab attention with noisy, complex promotions and digital activations, Tiger Beer realizes that sophisticated young Malaysian consumers just weren't interested.

So to make Tiger Beer stand out, Droga5 Sydney has decided to make it part of the furnishing. The agency has launched "Tiger Lights," a unique bar-top and freestanding steel lamp that animates as people walk past. The cage design and animation has a clear and relevant link to Tiger Beer's 'Uncage' brand positioning. The campaign is all about following your own path, having the courage to pursue your passion and living life the way you want.

WATCH THE VIDEO
Sony Action Cam.jpgCool new web film from Hakuhodo Tokyo. Enjoy the color adventure with more than 200,000 sticky notes shot in point of view style 100% by Sony's 4K Action Cam, FDR-X1000V.

The film features synchronization among 4 elements (Movement of Action Cam running Pla-rail, flipping colorful sticky notes, music and film). This synchronization was designed by technical director Tatsuya Saito. The idea of this film came from by Eepy Bird's film "Extreme Sticky Note Experiments". This film is officially approved by them, who are known well as the creators of "Mentos & Coke".

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Ateeq Rehman appointed to run MEC in Pakistan

Ateeq Rehman.jpgMedia agency MEC has appointed Ateeq Rehman to head MEC Pakistan, taking over the reins as General Manager from Kiran Khan who is moving to another role within GroupM.

Prior to taking this role, Rehman (left) worked as Planning Head on Unilever at GroupM as well as Client Leader, Mindshare. He has also led the Zenith Optimedia business in Pakistan and launched media units for PHD and OMD. As well as Unilever, Reham's client experience includes Pepsi, Mondelez International, Colgate Palmolive and McDonalds.

Rehman says he is "thrilled to be taking on this role" and that he finds the "Thrive culture at MEC very inspiring".

Cannes Contenders: DDB DM9 JaymeSyfu Manila

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Smart Strybks.jpgSmart Communications: Smart Strybks
DDB DM9 JaymeSyfu The Philippines

By repurposing a "low-tech" innovation which turns analog phones into e-readers via sim card, Smart was able to give kids in isolated typhoon-ravaged areas children's books to rekindle their sense of hope.

Cannes Contenders: Leo Burnett Sri Lanka

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...
 
Surfboard.jpg15KG Extra Baggage - Findmyfare.com
Leo Burnett Sri Lanka
For the April holidays, Findmyfare.com was offering an additional baggage allowance on their tickets. To promote this online, we designed a series of distinctive bags that could accommodate extra luggage and placed them in the travel section of Sri Lanka's largest online retailer. Whenever anyone clicked on the uniquely-shaped bags they were told about Findmyfare.com's special offer and led to their site.

Cannes Contenders: Droga5, Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Netflix Title.jpgNetflix Australia & New Zealand: Spectrum
Droga5 Sydney

Netflix is one of the most innovative entertainment streaming services in the world. The service learns and responds intuitively to what you personally like to watch. So the viewer is always in charge. The challenge was to introduce Netflix to Australian audiences in an environment that was as close as possible to the sign up point - online. The solution called for banners, a media with one of the lowest engagement levels, and an average click through of less than 1%. So how could we create an experience worthy of the world's most innovative, responsive and personalised entertainment service, in a banner ad?

Cannes Contenders: J. Walter Thompson NZ

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot 2015-05-04 at 10.20.34 am.jpgFord: Ford Focus 5
J. Walter Thompson, Auckland
In New Zealand, Ford and J. Walter Thompson, Auckland needed to shift the perception of Focus from an everyday runaround car to a dynamic, exhilarating ride. Enter the Focus 5 - a synchronized, precision driving squad showcasing the five cars in the range. The mission: to move your senses. The campaign put the viewer at the center of a thrilling driving routine on film. The cinema version is in 3D and the online version offers a surround sound experience when the viewer is using headphones, thus truly moving their senses.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.
Pizza Hut.jpgOgilvy & Mather Hong Kong has created the "Pizza Box Movie Projector", a Pizza Hut pizza box that turns into a movie projector.

VIEW THE CONCEPT
RADIO.jpgSubway Singapore recently launched multigrain bread as a healthier alternative. Saatchi & Saatchi Singapore's radio campaign encourages Subway consumers to get fit with multigrain bread.

LISTEN TO SPOT ONE
LISTEN TO SPOT TWO
LISTEN TO SPOT THREE
Lesley Tse GZ ECD.jpgMcCann Worldgroup China has appointed Lesley Tse as Executive Creative Director of McCann Guangzhou. Reporting to McCann Worldgroup Guangzhou's Managing Director, Anthony Yeung, Tse will oversee the creative output and drive creative innovations for the agency's clients, which include; Darlie, Cathay Pacific, China Telecom, Airmate Home Appliances and Kingold Property. The appointment is effective immediately.
 
On Tse's appointment Yeung said, "As we continue to drive growth for our clients, we must also continue to strengthen our capabilities to remain at the forefront of our business. Lesley's cross discipline experience, combined with her passion will elevate our creative offering that will produce positive business results for our clients. We look forward to welcoming Lesley to the Network."
 
Originally from Hong Kong, Tse (pictured) has over 20 years experience in the industry gaining her experience at internationally renowned networks including Saatchi & Saatchi and Ogilvy & Mather. Tse joins McCann from Saatchi & Saatchi where she was most recently group creative director, working across P&G's portfolio of brands, including Crest, Ariel, Whisper, in addition to her responsibilities with Chinese client Huawei, which has been describe as 'perhaps China's most globally successful company'.

Lowe Philippines says real smileys are better

RADIO.jpgThese two radio spots from Lowe Philippines for Unilever toothpaste brand CloseUp demonstrate how flirting with emojis are great fun, but real smileys are better.

LISTEN TO SPOT ONE
LISTEN TO SPOT TWO
Subway_Say It With A Sub_pack.jpgEvery year, Subway holds a Buy One Get One Free promotion. The problem is that although customers love a free second sandwich, they're usually full from the first one, and don't know what to do with it.

So Saatchi & Saatchi Singapore created something that helped them to put it to good use - 'Say It With A Sub' takeaway bags that allowed customers to gift their free second sub, along with a message.

The bags were designed by well-known artists and illustrators from around the world, and after the promotion, some of the original artworks were signed and auctioned, with the proceeds going to The Business Times Budding Artist Fund, an organization that supports young artists.

VIEW THE CASE STUDY

Credits - Chief Creative Officer: Dominic Stallard. Executive Creative Director: Dominic Stallard. Copywriters: Paolo Agulto, Andrea Cid, Ruchir Sachdev, Stephanie Gwee, Jennie Morris, Arvid Lithander, Mariuze Jino Moreto. Art Director Kimmy De Leon. Account Director: Bobee Chua. Agency Producer: Aldrin Teo. General Manager: Celevel Butler. Account Team: Vanessa Aguirre Tan. Account Manager: Tania Neubronner. Chief Operations Director: Esther Yue.

Odors can't escape from Tupperware

Crab.jpgFor over 60 years Tupperware has been designing products that help simplify people's lives. Saving time and money for the consumer by helping to keep food fresh has always been one of Tupperware's most important goals. This print campaign by Fortune Indonesia keeps odors locked inside.

Credits - Creative Director: Gatot R. Gutomo. Art Director: Ferry Indra Lesmana. Copywriter: Ferry Indra Lesmana. Account Director: Jessica Carla. Agency Producer: Hany Nurahmawari.
SEA.jpgAs official multimedia partner of the 28th Southeast Asian Games (SEA Games), Singtel is using its network and technology, and a 360 Degree integrated campaign by Ogilvy & Mather Singapore, to rally the nation behind Team Singapore, as well as the inspiring people behind the athletes, in the run up to the Games that will be held from 5-16 June 2015.

Reinforcing its brand promise - Let's make everyday better - the campaign is centered on an inclusive online platform that invites everyone to cheer for Team Singapore and the everyday heroes around us together.

VIEW FILM ONE
VIEW FILM TWO
VIEW FILM THREE
AdStars4_P1080603.jpgThe entry deadline for the 8th annual Ad Stars global festival, where two US$10,000 cash prizes will be awarded, has been extended until May 31st.

The Korean-based AdStars 2015 is free to enter and a top class judging panel is being assembled to assess entries from across the world.

As it's free to enter Ad Stars provides a unique opportunity to for all agencies to test their award entries on a world stage in front of a world-class jury.

This year's panels will be lead by Executive Judges (pictured below) Matt Eastwood (J. Walter Thompson worldwide chief creative officer), Jean-Remi von Matt (founder & chief creative officer Jung von Matt) and Jose Miguel Sokoloff (President/Lowe & Partners Global Creative Council)

Entries are classified into total of 21 categories: 4 new video sections, including Branded Information Videos, Branded Entertainment Videos, Branded Viral Videos and Campaign Videos, as well as 17 advertising sections, PSA, Film, Print and Outdoor. The deadline for entry is 31sy May 2015 - see www.adstars.org
Sharon Refael (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Sharon Refael, creative director at BBR Saatchi & Saatchi, Tel Aviv, Israel.

BEST TV
Winner: Coco De Mer Erotic Boutique: X. Well, Maybe because I'm part of the target audience (everybody) or maybe because this 2 and a half minute content left me hypnotized with this chaos of non sexual imagery mixed with erotic 2 second flashes. READ MORE...
Ronnie Wu_China (1).jpgY&R Beijing group creative officer Ronnie Wu has been picked as a jury member for the 2015 London International Awards' Design and Package Design jury. Brian Collins, chief creative officer and co-founder of Collins, has been named as the jury president.

The Design and Package Design Jury will consist of a host of the world's finest creative minds, including: Rick Barrack, Tim Greenhalgh, Pum Lefebure, Rebeca Mendez, Christian Mommertz, Joanina Pastoll and Wu.

Within the Design & Package Design medium will lie the 'Verbal Identity' category, one of two categories making their debut this year. The introduction of the 'Verbal Identity' category is a reaction from LIA to the 'What About Naming?' campaign launched by New York-based brand agency CBX. Also, new to the 2015 Design competition is the 'Product Development' category.
graviti-logo.jpgOne of India's leading smartphone accessories manufacturer, Delhi-based EasyTech Global, has appointed Scarecrow Communications as its creative agency. One of the flagship products of the company is Graviti Power Banks. The account moved after a multi-agency pitch.

Graviti has a wide range of mobile accessories from power banks to car chargers to bluetooth accessories to screen protectors. The promoter of the brand is Gopal Kalra, a veteran in the telecom space and co-founder of Lemon Mobiles.
Health Cha Shree Ganesh.jpgRespected local Indian award show Kyoorius, partnered by D&AD, announced the winners of the 2015 Kyoorius Advertising & Digital Awards at NSCI stadium in Mumbai on Friday night last week. Over 1,600 advertising and marketing professionals from across India and around the world were in attendance at the event.

DDB Mudra Group was awarded the only Black Elephant this year for their direct marketing campaign, Health Cha Shree Ganesh, by Nutralite. Black Elephants are reserved for work that redefines the category it is entered in, by taking risks, creating a new conversation with the audience or lasting impact on the industry.

Cannes Contenders: Lowe Asia Pacific

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...
 
Risky.jpg303Lowe Sydney: Captain Risky
Budget Direct

Budget Direct were a low-cost insurance company with a problem. They were so cheap that many consumers assumed they must be cutting corners. They were also outspent in marketing many times over by big insurance companies, so they needed a campaign with cut-through. Then we found out an interesting fact that makes them different.  The reason they're cheaper is because they won't insure bad drivers, high-performance cars and other types of high risk. Which means they can insure everyone else, for less. Enter Captain Risky. He's a larger-than-life character who embodies all the real-life risk that Budget Direct won't insure, to save regular people money. Kick it n' rip it!

Cannes Contenders: Clemenger BBDO, Wellington

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

tinnyvision_board_Cannes.jpgNZTA: Tinnyvision
Clemenger BBDO, Wellington
Tinnyvision: a group of guys sharing their stoner sessions on Snapchat. Add them. Get snaps. Watch them, and they disappear. No incriminating evidence.

Cannes Contenders: McCann Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot 2015-02-27 at 1.00.14 pm.jpgSprite: Cut Through The Heat - Awkward Wax
McCann Sydney
McCann Sydney's first campaign for Sprite included two films illustrating how Sprite enables Aussies to cut through the most awkward of moments, including man-waxing and the perils of blind dating. The videos achieved close to 2 million views on YouTube and more than 1.1 million views on Facebook, and rising. Sales and brand health indicators are also up.
Stray.jpgOgilvy Mumbai spot to improve the life of dogs. World For All Animal Care & Adoptions is a Mumbai-based animal welfare organisation. It has revolutionised the model of stray animal adoptions. Apart from adoptions, the NGO also conducts rescues and sterilisations of the stray animal population.

VIEW THE FILM
Bus ticket.jpgTo stop the spread of germs on Sri Lanka's crowded buses, Asiri Hospitals, one of the country's largest healthcare providers, via Leo Burnett Sri Lanka created the Soap Bus Ticket. Using paper fused with soap, special ticket rolls were developed so now, when people boarded Sri Lanka's busiest buses, they didn't just receive a disposable ticket, they received a ticket they could use to wash their hands and protect themselves.

VIEW THE CONCEPT
Jeff Lippold.jpgHavas Worldwide has launched Havas Drive - a specialist practice within the network that is focused on delivering innovation and digital business transformation solutions for brands. The team is based at Havas Worldwide Bangkok, and their remit spans all Havas Worldwide Offices in APAC who can draw on their expertise for client engagements.

The specialist unit boasts a team of talents from around the globe who share a vision for a new approach in the brand partnership model. Havas Drive specialists in design, data, strategy, coding/development, innovation and experience design will work with clients on business and digital transformation mandates to help them set a strategy and build new approaches to their customers. Havas Drive is also tasked to integrate these emergent practices and thinking into the Havas creative agencies across APAC. A series of road shows and events are being planned for the coming months to showcase their approach, thinking, and expertise.
1f8939d.jpgAustralia: DDB Sydney has announced the appointment of Johannes Leonardo New York's Sevda Cemo as head of integrated content. Cemo is the latest appointment to DDB Sydney's impressive line up of new creative talent.

Says Toby Talbot, chief creative officer, DDB Sydney: "We are thrilled to welcome someone of Sevda's talent to what I truly feel is fast becoming one of Sydney's strongest creative offerings. Sevda is a production superstar. Throughout her career she has been at the centre of some truly iconic work. And now, coming to DDB and sitting across all of our content in this newly established role, she's relishing the opportunity to influence every part of our business. We can't wait for her to hit the ground running."
specialhires.jpgNew Zealand: Special Group has strengthened the senior line up in its Auckland office with the appointment of Angus Hennah as creative director and Sandra Daniel as business director.

Says Tony Bradbourne, creative partner, Special Group: "We have an amazing group of very smart and ambitious clients both in Auckland and Sydney who require very smart senior talent. Angus and Sandra have a proven track record separately and together, are very modern thinkers and are both very nice people. It's just brilliant to have them in the group."
PumpX.jpgITSA Gurgaon has been appointed by Sony to spearhead the creative campaign for its Personal Audio products including MDR-XB950BT, a premium headphone and PumpX, a newly launched Bluetooth speaker.
 
The first campaign for PumpX marks Sony India's entry into the Bluetooth Speakers market with its equity of superior sound experiences. PumpX, the name, has been used as a verb, an activity. The film, directed by Raylin Valles from Ten Films, demonstrates the ability of its powerful sound in compact size, to blast away the troubles and chores of daily life with single tap connectivity and playing music to fade away all worries. The power of Sony PumpX to solve all problems of boredom, tension or pretension by starting a party at any anytime, anywhere is the crux of the campaign.

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DDB-and-McD.jpgDDB Singapore has once again dominated the Singapore Effie Awards taking home a total of four Effie awards. The agency won two Gold and two Silver awards. It's the 12th year in a row that DDB has been the leading award winner at the Singapore Effies.

DDB took home Gold for McDonald's and Singapore Air Force, and Silver for National Environment Agency and Ministry of Communications and Information. BBH Asia Pacific and Publicis Singapore were both awarded complete sets of Effies - each winning a gold, silver and bronze. Pocari Sweat and Scoot emerged as the top marketers, winning one gold and one silver each.
Dare.jpgLinTeractive India has won the digital marketing mandate for Dr. Agarwal's Eye Hospital, a super-specialty global chain of eye-care centers headquartered in Chennai. As its partner, the agency will be offering digital marketing capabilities including search, social, web|mobile, social media monitoring, analytics and campaign activation to Dr. Agarwal's Eye Hospital.

VIEW THE DARE
Nippon.jpgTBWA\Kuala Lumpur has launched a new television commercial for Nippon Paint, in line with the paint giant's new position as 'The Coatings Expert'.

As Malaysia's premier coatings solutions provider, Nippon Paint is evolving to meet diverse industry needs by introducing new coating solutions for all types of surfaces such as cement, wood, glass and metal. The company is also seeking to expand its coating solutions to serve the architectural, automotive, industrial and marine segments.

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grizzly-bear-eating-salmon-photo01.jpgBy Simon Veksner
Creative Partner, DDB Sydney

I've suggested before that instead of constantly cutting costs, we should consider how to make more money.

However, there's a right way to do that and a wrong way.

READ ON...
Screen Shot 2015-05-23 at 2.40.16 pm.jpgCannes Lions has today announced the names of the participants of See It Be It 2015, the initiative that aims to highlight the existence of very talented creative women in the industry and accelerate their careers.

From well over 200 nominations by agency leaders, 12 women have been selected, including Nivedita Agashe (left), group head, DDB Mudra and Yumiko Ota (right), copywriter at Dentsu Tokyo, after an intense two-week interview process. Hailing from all corners of the world, all are between six and ten years into their careers and in creative job roles, and have been identified as promising future creative leaders.

Paul Catmur: How to win an award at Cannes

Paul Catmur.jpgPaul Catmur, creative managing partner at Barnes Catmur & Friends in New Zealand, gives some valuable advice on what seems to be the formula for winning at the Cannes Lions.

Advertising awards are very important. We know this because there are a lot of them and agencies spend a fortune entering them. Almost all of this money is wasted so here are some are some insider tips for those wishing to improve their odds.

Start your PR early
Even if you didn't notice that June was creeping up on you, you can tell by the number of campaigns that mysteriously appear on your newsfeed in the months leading up to Cannes. The reason for all this spruiking is that bolters rarely win at Cannes. Grand Prix are often decided in juries' minds by Easter. No jury wants to look stupid, and awarding an already high profile campaign is the easiest way to avoid it.

Gold attracts gold
Jurors also like voting for work that has already won at other award shows as it means someone else has done the thinking for them. I've seen work voted out only for a voice to pipe up "but it won gold at the Big Cock Awards in Kazakhstan!'" and suddenly the jury changes its mind. If the judging is to be decided by what another jury thought, what is the point of having more than one show? This view is not shared by many, particularly those whose main source of income is running award shows.

Cannes Contenders: Cheil Worldwide Korea

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

clip_image002.png"Look at Me" for Samsung
Cheil Worldwide Korea

Based on the findings that autistic kids usually do not make and sustain eye contact with others but like to interact with smart devices, Cheil Worldwide collaborated with researchers and doctors in South Korea to develop the Look at Me app.

Using the smart devices' camera features, children can learn to read a person's mood, remember faces and take photos while displaying a range of emotions. After 8 weeks of test, it turned out that 60% of the tested children showed improvement in making eye contact and identifying emotional expressions.

Cannes Contenders: DDB Group Philippines

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Paper Back.jpgHeart School "Paper Back"
DDB Group Philippines

DDB Group Philippines, for the benefit of Heart School - an organisation geared towards providing underprivileged children a creative education - created an up-cycling project giving sheets of paper its life back creating notebooks as good as new.

The project, aptly titled "Paper Back", first started in the DDB Philippines office. Mark Ngo (Senior Art Director), and the rest of the creative team, noticed countless sheets of paper being wasted. Caution and conservation was exercised to minimize the amount of sheets wasted, but being an office, printing on paper was inevitable. This realization lead to the development of the project, "We figured, if we couldn't fix the problem, why not turn it into a solution for something else?" Mark says.

"Paper Back" is an upcycling project, one that converts waste materials or useless products into new materials of better value. Sheets of paper was collected from around the office, sorted, folded to reveal the clean backside, then stitched and bound together with front and back covers, creating notebooks that were distributed to underprivileged children.

Cannes Contenders: McCann Melbourne

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

TigerairChickens-thumb-400x225-169435.jpgTigerair: Infrequent Flyers Club
McCann Melbourne
 77% of Australians fly less than three times a year for the simple reason that it's too expensive. While many airlines encourage customers through glamorous loyalty programs, the ugly truth is most Australian's don't fly enough to make these programs worthwhile. Our objective was to shine a light on the real value of low cost travel and encourage more people to fly with Tigerair. With that in mind, we launched a new kind of loyalty program: The  Infrequent Flyers Club.
A real program that makes low-cost, no-frills flying a badge of honour, targeting people who hardly fly at all.

Cannes Contenders: TBWA\Sri Lanka

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

SPACE TO PRAY.jpgAIA: Space to Pray
TBWA\Sri Lanka

AIA, with a new global positioning 'The Real Life Company', wanted to find a way to strengthen its connection with the Sri Lanka market. During Vesak, the holiest day of the year for Sri Lankan Buddhists, TBWA\TAL helped AIA launch the 'Space to Pray' print campaign. From dusk till dawn, Buddhists follow religious observances where they sit and kneel on the ground. To protect themselves, many use pieces of newsprint as their floor cover, but the ink often stains their traditional white clothes. Instead of printing an ad commemorating Vesak, as companies normally do, AIA ran a blank ad and give people a clean space to pray.

Cannes Contenders: Dentsu Strat Jakarta

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Yoko.jpgYoko Yoko
Dentsu Strat Jakarta

This interactive mobile idea from Dentsu Strat Indonesia illustrates how Yoko Yoko relieves neck and shoulder aches.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

Online.jpgReports show that only 1/3rd of the total Internet population in India are women and this gap is expected to grow with growth in Internet users. In Nov 2013, Google India launched Helping Women Get Online with the objective of reducing the Internet population gender gap in India. Earlier this year, Google India launched the digital leg of the HWGO campaign to encourage Internet users to step up and help a women get on the Internet and understand how she can use the web to get ahead in life.

VIEW THE SPOT

Cannes Contenders: Cummins&Partners Melbourne

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

CGU.jpgCGU: Sunrise Surprise
Cummins&Partners, Melbourne

In 2014, Australia faced the Blue Mountains bush fires. CGU Insurance customer, David Sonter, was one of the worst affected - his small business lost everything. Yet, just 12 months later, David had staged a remarkable recovery. So to share David's success, Cummins&Partners teamed CGU Insurance with Australia's number one-rating morning show, Sunrise, for an Australian in-program first.

Isobar strengthens its creative team in China

Lam & Louie.jpgDigital marketing agency Isobar has appointed Francis Lam as Director of Creative Technology and Wen Louie as Group Creative Director. Both Lam and Louie will be based in Shanghai and report to Tim Doherty, Chief Creative Officer, Isobar China.

With a background in computer science and media art, Lam (pictured left) is responsible for developing digital and interactive ideas from brief to prototype, and prototype to delivery, while ensuring the most innovative, fresh, relevant and appropriate use of new and existing technology and is responsible for cultivating this approach to technology throughout Isobar China's creative team.
Super Awesome 19.jpgAustralia: Curious Film's newest directing duo Guy Edmonds and Matt Zeremes - collectively known as "Boomshaka" - are premiering their first Australian feature film at the Inside Out Toronto Film Festival on 29th May just weeks after directing their first campaign for IKEA Australia and DDB.

Edmonds and Zeremes are familiar faces on Australian stage and screen working as actors in shows from Underbelly, Moody Xmas to Home and Away. They were auditioning in LA during pilot season when they had the idea of writing and producing a film together. This led to the launch of Boomshaka Film, which is now represented by Curious.

WATCH THE TRAILER
Pain.jpgDabur Pudin Hara is a herbal, effective remedy for stomach ache, gas and indigestion. Available as Pudin Hara Pearls (tablets) and Pudin Hara Active Liquid (syrup), it is a special blend of natural ingredients like Peppermint and Spearmint. It has a natural, safe and unique cooling action that provides quick relief to stomach problems, heartburn and digestive discomfort.

The challenge for DDB Mudra North India was to showcase the brand as an expert in the stomach care segment. Thus, the campaign idea, Pudin Hara-Pet Dard ka Specialist (stomach care expert) was crafted.

VIEW THE SPOT
Chicken.jpgIn these two tvcs by Dentsu Japan your birthday chicken may attack you by shooting eggs at your family and grilling beef may be dangerous if evolved cow aliens see you. That's another great reason to choose sushi rather than chicken or beef to celebrate your birthdays. Sushi birthdays with Gin no Sara Sushi Delivery.

VIEW THE CHICKEN SPOT
VIEW THE BEEF SPOT
Cat Davis_colour.jpgCheil Worldwide has appointed Catherine Davis as its new chief growth officer for the UK and Europe.

Davis joins Cheil from Grey London where she was chief marketing officer. In her time at Grey London, Davis became known as the agency's most successful new business and marketing director, winning an incredible 64 accounts since joining in 2009. Prior to Grey, Davis was marketing and PR director at CHINA NOW. Her CV also includes time at RKCR/Y&R, Burkitt DDB, Leo Burnett and TBWA. In her new role, Davis will be responsible for driving business growth across Europe with a specific focus on the UK market. She will report directly into Cheil UK's COO Matt Pye. She will be based in London.

Pye said, "Cat's new business record at Grey speaks for itself. She's a phenomenal appointment, and follows hot on the heels of Lotta Malm-Hallqvist as global growth officer. This underlines Cheil's ambition to secure rapid growth with high-quality clients. It's a really exciting time to be part of the Cheil network."
Connected Commerce.jpgDigitasLBi's 2015 Connected Commerce study of retail trends reveals a significant rise in the use of connected devices, including wearables, and an increase in social commerce; urges retailers to personalise the shopping experience in order to boost sales

Shoppers around the world now expect omnichannel, multi-screen experiences from brands and retailers, with the average global consumer using a total of five devices when making a purchase - a significant increase from the 2.8 devices reported in 2014. This is according to DigitasLBi's 2015 Connected Commerce study of the latest retail trends across 17 countries including Australia, China, India, Japan, the UK and the USA.
Last piece.jpgNo meal is truly complete without dessert. Mondelez captures this sentiment in its new TVC by Ogilvy & Mather Mumbai for Cadbury Dairy Milk. The TVC explores the tight family bond and the unabashed desire for #TheLastPiece of Cadbury Dairy Milk, that everyone craves for. While everyone cites a reason to deserve the last piece, veteran Bollywood actress Waheeda Rehman, playing the grandmother, casually claims the chocolate and quips at the family that she rightfully deserves it, since she may not be around to eat too many in the future. At this the family stays silent for a bit and as Rehman smiles the family gets comfortable and laughs out loud.

VIEW THE SPOT
Human Traffic Sign_speed.jpgFollowing a greater than 50% increase in White Pencil category entries, a record four White Pencils were awarded by the White Pencil jury - the highest in the awards' history, doubling last year's figure of two and signalling a bumper year for creativity for social good.

Lowe China was the only Asian agency to win a White Pencil for Creativity for Good for their much acclaimed "Human Traffic Sign" for Shanghai General Motors for Advertising & Marketing Communications - Brand. The campaign also won a Yellow Pencil again for "Human Traffic Sign" in the Press Advertising Campaigns category.
Emoji.jpgAt the 53rd D&AD Professional Awards Ceremony, which concluded just an hour ago, 847 pencils were awarded overall with Asia collecting 126. Asia's top performer was Japan, with 47 pencils followed by China with 21 and India with 19.

D&AD changed their system of awarding the work this year, introducing wood pencils for the previous "In Book" status. The result is a flood of Pencil winners, but the important level is still Silver Nomination (now called Graphite Pencils) and Yellow Pencils - plus the exclusive Black Pencil winners.

In total 9 Yellow Pencils were awarded to Asia, 5 to Japan, and one each for Lowe China, Ogilvy & Mather Singapore, McCann Worldgroup India and Red Fuse Communications Hong Kong.
AWNY-pic.jpgNew York Festivals International Advertising Awards competition presented its annual New York Show Creative Sessions today at NYIT Auditorium.

A highlight of the day was an introspective discussion presented by Advertising Women of New York (AWNY) featuring an exploration of 21st Century MAD Women who are changing and challenging the advertising industry on all levels.

VIEW THE VIDEO
Herbert Law.jpgTribal Worldwide Shanghai has appointed Herbert Law as Creative Technologist, to bring forth the digital agency's vision to harness technology with creativity, effective immediately.

As a digitally centric advertising agency powered by innovation and technology, the Tribal Worldwide team has been working tirelessly to deliver innovations that are relevant to consumers.

According to WARC 100's analysis on the world's top effectiveness and strategy competitions in 2014,Tribal Worldwide Shanghai ranked No.15 of the best digital agencies in the world. Their "I See Fries" for McDonald's, which won a bronze at Cannes 2014, could be a typical case study that demonstrated how smartly the team used popular technology to encourage consumers to engage with the brand.
HCM07.jpgMirum has launched one of Vietnam's first Oculus Rift brand experiences, connecting PepsiCo International's Sting Energy Drink with the country's young consumers in a campaign that drew over 4,000 people to two events in Ho Chi Minh City and Hanoi.

To help Sting cast participants for Amazing Race Vietnam while promoting the drink's brand message, "Switch on your inner energy, switch on life", Mirum created a digital installation that combined Oculus Rift virtual reality technology with Microsoft's Kinect to create a virtual 3D race game experience.

Participants donned the Oculus Rift headset, hopped on a specialized treadmill and raced down a virtual street, leaning to avoid obstacles and collecting bottles and cans of Sting, which allowed them to power up on energy and beat the race.
Raju_Grey.jpgGrey Group Singapore has won the Scandinavian Business Seating account to work on their iconic HÅG Capisco account. The win will see the agency tasked to launch their B2C business in Singapore.

Scandinavian Business Seating is one of Europe's leading developers and producers of office chairs and seating groups for interiors. The company was founded in 2007 and the head office is based in Oslo with manufacturing units in Røros, Norway and Nässjö, Sweden.

HÅG Capisco is the ergonomic chair which has received a number of awards for its unique qualities and characteristic design. It has also been a forerunner in terms of environmentally friendly design and still has a very strong environmental profile compared to its competitors.

"HÅG Capisco values innovation and is constantly producing improved solutions for their customers. We are really excited to be working with them, I think we complement each other," said Subbaraju Alluri, Area Director & CEO of Grey Group Singapore and Grey Group Thailand (pictured).

"At HÅG, we value innovation to make the world a better place to sit! Grey Group Singapore has shown that we are both on the same page and presented us with some big and bold ideas. We are looking forward to the partnership," said Michael Brisbane, Managing Director of Scandinavian Business Seating Asia Pacific.

Cannes Contenders: Publicis Guangzhou

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Voice Donor.jpgThe Voice Donor
Publicis Guangzhou

"The voice donor" platform was built on WeChat. Everyone can easily donate their voice to make voice books; the challenge is to make it simple, fun, and co-create for WeChat users - meaningful, yet easy to participate.

Upon registering on their mobile, users receive a text from the system to record a minute long paragraph. After completion, the system will arrange the voices accordingly into voice-books.

Cannes Contenders: Colenso BBDO, Auckland

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges. Featured here is the entries of one of the region's best agencies, Colenso BBDO in New Zealand...

Brest Cream_3 (1).jpgNZ Breast Cancer Foundation: Breast Cream
Colenso BBDO, Auckland
The World Health Organization estimates that 400,000 lives a year could be saved through the early detection and treatment of breast cancer. But 70% of New Zealand women don't check themselves regularly. So Colenso BBDO created Breast Cream a simple moisturiser  that makes checking your breasts a part of your regular beauty routine. Simply applying it helps you look and feel for any lumps or changes that could be signs of cancer.

Cannes Contenders: Cheil Hong Kong

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

BILL & MONICA (final).jpgOnce Marked, Forever Remembered
Cheil Hong Kong

Stabilo makes black marks permanent. So this campaign is a humorous take on black marks that last forever.

Cannes Contenders: FCB New Zealand

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

23212737.54cb0547c3639.jpgSony: Sony Sideline Challenge
FCB New Zealand
For one of the biggest sporting weekends of 2014, Sony convinced the NZ Herald to take their professional photographers off the sidelines, and entrust their sports photography to complete rookies. In order to prove the compact Sony Alpha 6000, with the world's fastest auto-focus, was so good it could turn even a bunch of first-timers, into a crew of published professionals.
Arthur Tsang.jpgBBDO Greater China has promoted Arthur Tsang to the newly-created position of Chief Creative Officer, BBDO Beijing. Since joining BBDO six years ago, Tsang has boosted the standard of creativity in the region, first as ECD of Southern China and most recently as ECD of Beijing. Tsang continues to report to Leong WaiFoong, Chief Creative Officer & Chairman, BBDO Greater China.

Under his leadership, Tsang (pictured left) has shaped a culture of uncompromising creative quality and nurtured a team of future creative leaders who have helped create standout work for Mercedes-Benz, Mars, Johnson & Johnson and Bayer.

"I'm thrilled to be taking on this role and broader responsibility with BBDO. It provides me with a bigger platform to keep inspiring our teams and our brands through my desire to create the most compelling and entertaining content in China" said Tsang.
Beijing_0205.jpgInternationally renowned photographers Simon Harsent and Sean Izzard are launching their joint exhibition, 'Fifty/50', as part of this years Head On Photo Festival, tonight at Black Eye gallery in Sydney, Australia.

This impressive body of work will be on display from 19 - 31 May at Black Eye gallery.

Opening night: 6PM - 8.00PM, Thursday 21 May 2015
Exhibition Dates: 19 - 31 May 2015
Venue: Black Eye gallery, 138 Darlinghurst Road, Darlinghurst
RSVP: katherine@blackeyegallery.com.au
Ambulance- Stuck Cars - Mumbai Traffic Police.jpgDouble parking is a common problem in Mumbai and across India. Not only does it create a traffic snarl, it also deprives people of immediate medical help in case of an emergency, blocks fire trucks from reaching a fire spot, not to mention helps a criminal escape from the clutches of the law. Mumbai Traffic Police regularly advertises for road safety. FCB Ulka Mumbai educates the masses about the ill-effects of double parking in this print campaign.
Breezee.jpgChirpy Elephant Chennai launch Breezee, seriously light weight jewellery for women from NAC Jewellers.

VIEW THE SPOT
spykar logo.jpgAfter a systematic multi-agency pitch process, the Mumbai office of Scarecrow Communications has been awarded the creative duties for Spykar - the cult jeanswear brand of India.
 
Spykar's fashion range includes jeanswear, shirts, t-shirts and youth accessories like perfume and eyewear.
ALTMANN 1.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Olivier Altmann, co-founder, CEO, CCO, ALTMANN+PACREAU, Paris.

BEST TV
Winner: BC Used Oil. Put simply - a simple, and quite provoking idea.

Runner up: Canal Sony Brasil. We all know that doing ads for local TV programs isn't easy. You don't have much money and the clients usually wants to show a trailer for the show. So here you have a smarter way of doing that. READ MORE...

Cannes Contenders: Dentsu Tokyo

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges... Here are the contenders from Japanese powerhouse Dentsu Tokyo.

HONDA_poster_1_CMYK.jpgHonda. Beautiful Engines.
Dentsu Tokyo

"Honda. Beautiful Engines." is a corporate branding campaign developed for the  2014-2015 motor show season. Starting with the insight that Honda is the world's largest engine manufacturer, producing everything from automobiles and motorcycles to marine engines, cultivators and lawnmowers, we developed the copy line, "Engines make the world go round." And to change the perception of engines from cold, impersonal machines into engines of human happiness, we used wit and bright, colorful motion graphics to present them in an entirely new way.

Reviving Legends
Dentsu Tokyo

On the Final Day of the National Stadium, we brought back the legendary athletes to life. At the 1991 World Championships, Carl Lewis set the new 100m world record at 9.86 seconds.
We traced the contour of his motions, frame by frame, from the video. We checked the validity REVIVING LEGENDS.jpgof the movements using a mannequin and created the 3D motion data. The same technology was also applied to other legends such as Sergey Bubka, the 'Birdman', Mike Powell, and others. Many of the great performances by the athletes were re-enacted on the field by AR match moved with the camera motion, lasers and projection mapping. Records, autographs and the historical videos were also staged together.

Cannes Contenders: BBDO Guerrero Manila

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...
 
BBDO Guerrero NUJP.jpgNational Union of Journalists of the Philippines - Keep the Story Alive
BBDO Guerrero The Philippines

Five years to the day that thirty-two journalists were massacred, we re-created the crime scene a life-size paper-mache sculpture. It was featured on all major Filipino newspapers and broadcast on primetime television, the message reached 24 million Filipinos - one in four of the population. The day after the anniversary, the Communications Secretary of the Philippines reversed his previous statement that media killings are "not really that serious" and declared that the government was determined to see justice done.

Cannes Contenders: DDB Group Hong Kong

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Polo.jpgVW: Project Polo
DDB Group Hong Kong 

DDB Group Hong Kong and Volkswagen Hong Kong launched an activation campaign, which gave probationary (P) drivers the opportunity to test drive the new Polo GP and feel less guilty if they did not follow through and buy the car. Based on the idea 'Drive Confident', DDB and Volkswagen Hong Kong transformed the usually mundane test drive into a programme to improve driving skills and help P-platers gain confidence.

Cannes Contenders: Contagion New Zealand

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Eggwithproductschocolate.jpgDurex: Easter X
Contagion
Birthday sex, Valentine's romance, New Year's Eve. Durex has them all covered. But how could Durex give couples something to really look forward to this Easter? Contagion and Durex knew people were having sex, but for a sexually promiscuous country, New Zealanders aren't great at talking about it. So Contagion and Durex created Durex Easter X. An adult-sized chocolate egg, with very adult toys inside. The limited edition eggs were exclusively available via engagement with the brand's social channels, and hand-delivered to influencers to get the whole country buzzing. Not surprisingly, an orgasm wrapped in chocolate was exceptionally appealing to lovers everywhere, making Durex the most socially engaged brand in the country. Even on the unsexiest holiday of the year.
 
Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.
LB Malaysia.jpgAt the sixth annual Advertising + Marketing Agency of the Year awards in Kuala Lumpur last Friday, Leo Burnett Group Malaysia was awarded with the coveted "Overall Agency of the Year" title for the second year in a row.

The agency "swept the pool", winning six Gold awards out of eleven agency categories including Brand Consultancy of the Year, Creative Agency of the Year, Digital Agency of the Year, Direct Marketing Agency of the Year, Event Marketing Agency of the Year and Public Relations Agency of the Year. It also won two Silver awards in the Mobile Marketing Agency of the Year and Social Media Agency of the Year categories.
Crowbar 2015_ Aira.jpgLowe Singapore creative duo Ang Sheng Jin and Daniel Kee have been appointed this year's Crowbar Awards co-Chairmen. The Creative Directors bring with them over two decades of combined industry experience, and are keen supporters of young creative work. Organised by the 4A's, Singapore's Crowbar Awards is an annual award for emerging young creatives worldwide to showcase their best ideas.
 
As part of their joint Chair role, Kee and Ang have created the idea for Crowbar 2015 Call to Entries. Titled Before You Grow Up, the work focuses on children's free imagination and their take on creativity. Kee and Ang worked with three children, who were tasked with creating visuals to convey a message or a brand. The video results are inspiring and refreshing.
Screen Shot 2015-05-20 at 7.38.54 am.jpgWith the referendum on marriage equality happening within days, one of Ireland's leading creative advertising agencies, Dublin based Boys and Girls has taken a highly individual approach to demonstrating its support for the YES campaign - it has changed its name.

During the month of May and until the vote on Friday, May 22, those visiting the website www.boysandgirls.ie are being greeted with a blue or pink button called "Choose" on the home page.  Clicking on one of these options leads viewers to a message that reads: "To show our support for marriage equality, we've changed our branding for the month of May. Choose either Boys and Boys or Girls and Girls but, most importantly, choose #YesEquality2015 on May 22".

Ciclope holds Shanghai party of world tour

Shanghai_1.jpgShanghai_2.jpgCiclope Shanghai recently invited leading agency creatives, executive producers and directors to a function at the Waterhouse Hotel, at South Bund. The night was sponsored by post production house Fin Design & Effects, production company Gwantsi and digital creative production company MediaMonks.
 
The conference started with Eric Cruz, Executive Creative Director of AKQA Shanghai, who shared the process behind the making of Nike Rise, which probably was one of the most challenging brand installations recently done in China. Jacqueline Zhang, Executive Producer at Gwantsi, Jan Willem van Walsum from MediaMonks and Fin Design´s VFX supervisor Suart White also spoke on the night.

The night was part of a world Ciclope tour that included Los Angeles, New York, Sao Paulo, Cape Town, Sydney, Auckland, Shanghai and Tokyo.
 

Me&City.jpgFred & Farid, Shanghai has turned Tencent Street View into a catwalk by re-shooting Shanghai's most popular streets and replacing pedestrians with Me & City (a popular youth fashion brand) models.

VIEW THE CONCEPT
Voice Chat 1.jpgQuikr has released a new multi-film campaign to create added momentum for its fast growing feature, Quikr Nxt.

The first film, for Voice Chat, dramatises the ease of use. It features Samir Khakhar who played the iconic character 'Khopdi' from the landmark TV serial, Nukkad. He plays a grandfather who has sold his car to buy a bike for his grandson using the phone. While the grandson is overjoyed, his father is surprised and exclaims how this happened, as he doesn't even sms! The grandfather retorts - why would he sms when he can use the voice chat thanks to Quikr Nxt! The rest of the film shows how Quikr Nxt helps the grandfather sell off the car easily while enjoying a cup of tea with his wife.

VIEW FILM ONE
VIEW FILM TWO
Red Ramp.jpgH&R Johnson, the leading tile brand in India has recently launched an initiative which will help the physically-challenged get more access to places hitherto unreachable. Called The Red Ramp Project conceptualized by Soho Square Mumbai, the company had, as a start, created a ramp using their tiles on Kiri beach in Goa. This ramp gave the physically-challenged access to the sea on their wheel-chairs and crutches.

VIEW THE PROJECT AND VIDEO

Cannes Contenders: Leo Burnett Thailand

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Hate Thailand.jpgI Hate Thailand - Tourism Authority of Thailand
Leo Burnett Thailand

An unbranded and uncredited video online, titled "I hate Thailand" was released, using a 'counter-intuitive' strategy in order to put Thailand back into the spotlight in tourism industry.








How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Living grass.jpgPeerless Lion: Hana Vetiver Project
TBWA\Santiago Mangada Puno


Shokubutsu Hana and TBWA\Santiago Mangada Puno launched a creative outdoor campaign to help clean Manila's extremely polluted Pasig River. The Japanese natural cosmetics brand believes in 'healthy beauty brought about by the restorative power of nature', and therefore created a 88ft long billboard made of vetiver - a grass that absorbs deadly toxins. Vetiver is often used to treat waste water and landfills, and the billboard can cleanse up to 8,000 gallons a day.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

Cannes Contenders: DDB Group Korea

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Honma Golf.jpgHonma Golf Don't Hit Too Hard
DDB Group Korea

Honma Golf and DDB Group Korea have created a viral video to promote Honma Golf's new Tour World TW727 club set. The 'Don't swing too hard' humourous video execution shows the true strength of Honma Golf's Tour World TW727 with a shot that reaches all the way to the moon. JB Jenong, CD at DDB Korea said, "Honma Golf is well known for making high standard golf club sets, but the power of these sets had not been communicated to the target audience in a relatable way before." The new Tour World TW727 club sets are designed to assist amateur golfers be better at their game. The new range relates to the golfer that doesn't take his game too seriously but still wants to succeed.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

Cannes Contenders: Y&R New Zealand

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Y&R NZ - Living Memories - Nayan.jpgBrake Road Safety Charity: Living Memories
Y&R New Zealand, WETA Digital
Five New Zealanders are lost on NZ roads every week. Their families don't just lose a loved one. They lose a future with them. Using forensic age progression Weta Digital created five portraits of road victims, as they would look today. The campaign required multiple channels working in unison, each element providing a unique element of the overall narrative. NZ's highest rating current affairs show launched the campaign and gave an overview of the idea and its creation. Simple hard hitting outdoor shared the finished images. Print introduced individual victim's stories. The website gave these stories more depth. Print PR media coverage told the families' stories.

Cannes Contenders: BMF Australia

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot 2015-05-05 at 11.46.21 am.jpgMeat & Livestock Australia / Beef: You're better on Beef
BMF Australia
Beef is more than a meal it's the ultimate fuel for life - packed more with protein, iron and minerals than any sports supplement. This film and OOH was part of the campaign that launched the new brand line "You're better on beef."
Sam Court (l) & Grant Flannery (r).jpgBy Sam Court (left), UX director and Grant Flannery (right), associate strategy director, The White Agency
 
In 2007 Twitter did it, and then in 2009 Foursquare did it. This year, the buzz at SXSW was all about Meerkat. But SXSW buzz doesn't guarantee success! I'll be astounded if many people reading this have heard of (let alone used) the apps that have previously won the hearts of SXSW conferences. These include:
  • Secret or Whisper: Covert oversharing. Existing without broad usage.
  • Highlight: Publicly Oversharing. Went from "next big thing" to "flash in the pan".
  • Glancee: Meeting people nearby (but not necessarily for hook-ups). Bought by Facebook.
  • Sonar: Meta information about who's in the room. Shut down.
  • Banjo: Pivoted into a "TiVO for social media", with 6 million users & $21m investment.
Bel copy 1.jpgDDB LIVE Hong Kong has developed an activation campaign that shows consumers that they don't need to treat cheese quite so seriously.

Bel enjoys an 150-year-long heritage and its core mission is to bring smiles to families through the pleasure and benefits of its dairy products. Delicious, fun, convenient and synonymous with healthy, but enjoyable eating, it is perfectly suited to family life around the world.

Milano Chen, Sales & Marketing Manager Greater China of Bel China, said, "Bel has always been loved by consumers in Hong Kong, but advertising in the market has been low key. We wanted to start promoting the brand again. Our activation campaign aims to take the seriousness out of cheese. We have developed a campaign that really allows consumers to experience the fun and playful side of Bel to the Hong Kong market."
Kite.jpgBig Bazaar, the largest hypermarket chain in India keeps its consumers attracted by offering them great, timely deals and discounts. What further adds value to their exciting offers is the engaging way in which they are communicated to the audience. Staying true to the tradition, DDB Mudra West has crafted a campaign 'Shuru Kisne Kiya' to announce the Big Bazaar Crazy Weekends offer. The brand wanted to capitalize on the entertainment seeking behaviour of consumers during weekends and showcase Big Bazaar as an ultimate weekend shopping destination.

VIEW FILM ONE (in Hindi)
VIEW FILM TWO (in Hindi)

2015 LongXi creative awards call for entries open

LongXi photo.jpgThe LongXi Creative Awards, 'Winning LongXi, Winning the World' is now accepting entries.

The annual LongXi Creative Awards is marching forward with global trends. Since last year, they have merged and expanded from the original 6 categories of 'Broadcast', 'Press', 'Outdoor', 'Social Engagement' and 'Brilliance' to a total of 12 by including 'Direct', 'Mobile', 'Interactive', 'Brand Entertainment', 'Best Use of Celebrity' and 'Craft' awards.

LongXi was founded in 1997 by the four creative gurus, Jimmy Lam, David Sun, Tomaz Mok and Peter Soh, with the common goal to raise the Chinese creative industry bar. This year marks LongXi's 19th anniversary. LongXi is equivalent to the Olympics of the Chinese advertising, covering markets like Mainland China, Taiwan, Hong Kong, Singapore, Malaysia and North America. It is an international creative award originating from China and operated by Chinese creative professionals. LongXi is also the only Chinese creative award included in global rankings.
Rani Vaz_JuryPresident_US.jpgRani Vaz, senior vice president, director of music, BBDO New York, has been named as the Music & Sound jury president for the 2015 London International Awards (LIA).  

The Music & Sound jury will consist of a number of the industry's most respected names, including; Scott Cymbala, Bob Farnsworth, Eric David Johnson, Ramesh Sathiah, Jack Sedgwick and Brian Yessian.

Says Vaz: "At this exciting and evolving time in our business, music consistently has the ability to powerfully and completely transform any media it touches. As the LIA 2015 jury president for Music & Sound, I can't wait to join my fellow jurors and debate this years brilliant submissions from around the globe."
Leo Burnett Malaysia Creative Council.jpgLeo Burnett Malaysia has introduced a new creative structure to the agency which will see six senior award-winning creative directors jointly take the creative helm of the agency. The new agency Creative Council includes Iska Hashim, group creative director; James Yap, creative director; Ian Lee, creative director; Christie Herman, creative director; Theresa Tsang, creative director Alpha245 and Andrew Low, who recently joined the agency as executive creative director.

Tan Kien Eng, CEO at Leo Burnett Malaysia said the role of this new Creative Council is to redefine the type of work the agency ought to be producing now and beyond.

Cannes Contenders: nudeJEH Thailand

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Puriku.jpgPuriku - The Legend of Love
nudeJEH Thailand

Thailand's FDA strictly forbids all advertisers to claim any product benefit on TV. Our solution was to imply the product benefit by using a word with double meaning. We then turned those words into a hashtag to spread the campaign online.

The hashtag's wording comes from a classic Chinese series "The Legend of Condor Heroes", where the heroine is named "UEUNG YONG". The campaign was inspired by this series because PURIKU's key ingredient is imported from China.

"UEUNG" in Thai means "stunned" and "stunning". "YONG" is the first name of the female character. PeeNeeUeungLoeyYong means "Yong, I'm so stunned."

Cannes Contenders: TBWA\Hong Kong

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Stigma.jpgAIDS Concern: Wake Up and Smell the Prejudice
TBWA\Hong Kong


In Hong Kong, prejudice towards people living with HIV continues to be a problem. To help AIDS Concern address this, TBWA\Hong Kong conducted a unique social experiment. A delivery truck was sent around the city giving away complimentary coffee made by people living with HIV. The polarising results were then documented and published online to bring the issue to light.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

Cannes Contenders: The Monkeys Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Seafolly_01_LR .jpgSeafolly X Panama
The Monkeys
A music video collaboration. The Monkeys turned a swimwear catalogue into a hypnotic music video for swimwear brand Seafolly, in collaboration with Future Classic artists Panama and Sia 'Chandelier' director Daniel Askill. Starring Victoria Secret Angel Martha Hunt, the story follows a group of girls living in the Northern Hemisphere who are lured into a magical underwater migration back to a secluded Australian beach. The swimwear catalogue was shared across a multitude of social and news channels.

Cannes Contenders: Beacon/Leo Burnett Tokyo

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Pampers.jpgPampers Mom's First Birthday
Beacon/Leo Burnett Tokyo

A baby's first birthday also marks the year a woman learns to be a mother. After one year full of immense challenges, sacrifice and growth - it's also Mom's First Birthday. To recognize the achievement of the first year of motherhood, Pampers gave Dads a chance to say what they couldn't before and show appreciation for all the sacrifices that moms thought went unnoticed.

Cannes Contenders: Red Agency Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

CadburyJoyGen_086.jpgCadbury: Flavourism
Red Agency
Cadbury Dairy Milk is Australia's biggest chocolate brand. However, insight showed consumers were repeatedly defaulting to buying the same flavour. Cadbury needed to remind people of the twelve flavours available in the range to drive a 5% sales increase. Red Agency created the Flavourism campaign to make people think differently about the brand and spark a national flavour conversation. This included developing a world-first: the Cadbury Joy Generator, a socially-driven flavour-matching vending machine. Matching people's Facebook likes and interests to the most suitable chocolate flavour.

Cannes Contenders: Havas Worldwide Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

VMA5231 MMB TABLE TOP_A3_FA.jpgVirgin Mobile: #MealforaMeal
Havas Worldwide Sydney, One Grean Bean, Starcom
The simple shareable idea created for Virgin Mobile Australia by Havas Worldwide Sydney, One Green Bean and Starcom. Under the brand platform of 'Making mobile better' and in partnership with food rescue charity OzHarvest, the agencies created a mechanic to allow consumers to turn their mobile into a force for good - by turning a silly mobile behaviour, such as food selfies, into meals for those unable to afford them. To date over 250,000 meals have been created by the campaign.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.
Demon2.jpgThe day before the beginning of spring in Japan is called 'Setsubun'.  It is celebrated with a traditional ritual to scatter or rather throw beans to chase away evil spirits. The evil spirits are symbolically represented as fat and ugly demons.

This spot from Hakuhodo Tokyo puts the demons' feelings in the center, as a payback to the public's negative image. Instead the hero demons are smart and sexy, thanks to the healthy SoyJoy's Soycarat snack.

VIEW THE SPOT
073025b.jpg By Michael Knox, chief creative officer, Grey Group Australia and managing partner, Grey Group Melbourne, exclusively for CB.

At lunch last Sunday, my wife turned to me and said, 'I don't know if I can stay married to a man who doesn't watch House of Cards.'

Catch up or get out is the message. Maybe it's just me but there doesn't seem enough time to keep up with television.

It's now at the point where I'll just make up stuff to sound like I'm watching everything.
Chris Wilingham.jpgBBDO Singapore has promoted Chris Willingham to agency CEO. Willingham (pictured left) joined BBDO Singapore in December 2014 as Chief Client Officer and Regional Business Director.

He is tasked with leading the management team, driving agency growth and overseeing the delivery of standout creative work that saw the agency achieve a host of accolades in 2014 including, most awarded agency at Cannes in Southeast Asia and Singapore's Creative Circle Awards Agency of the Year (for the second year running).
64AD7D5B-C8C7-62B4-EE2AA85D748D4057.jpgBy Simon Veksner
Creative Partner, DDB Sydney

Very interesting interview this month with Nils Leonard, Chairman and CCO of Grey London.

The bit that really jumps out is that he claims he doesn't sign off any of the work.

Let's rewind. When Leonard first took over at Grey, a few people carped along the lines of 'how can he be an ECD when he's never done any great work as a creative', which is a rather foolish argument, akin to questioning Arsene Wenger's managerial ability on the grounds that he was a mediocre left-back. READ ON...
Fan Ng.jpgSaatchi & Saatchi has elevated Fan Ng to Chief Creative Officer of Saatchi & Saatchi North China with immediate effect. In this new role, Ng will lead Saatchi & Saatchi's creative teams in North China - including Shanghai and Beijing - to serve a number of international and local brands such as Sands China, Coca-Cola, Lexus, Mazda, General Mills, Mondelez International and Walmart, just to name a few. Ng (pictured) was previously Chief Creative Officer of Saatchi & Saatchi Shanghai, and will continue to be based in Shanghai and report directly to Michael Lee, CEO of Saatchi & Saatchi Greater China.

Lee said, "I have known Fan for more than two decades. He is an exceptional creative leader with an admirable passion in pursuing innovation and creativity. Since 2011, Saatchi & Saatchi Shanghai has tripled in size, won many creative and industry awards, and that the agency has been recognised as one of the top agencies in China is a testament of Fan's leadership and efforts. I am absolutely confident that Saatchi & Saatchi North China will continue its creative excellence under Fan's leadership."

Spikes Asia Festival names 2015 jury presidents

As entries open across all categories for the 2015 Spikes Asia Festival of Creativity, the Festival has announced the names of the industry leaders set to head the juries.

Terry Savage, Chairman, Lions Festivals, said that the quality of the jury presidents was reflective of the region's standing on the world stage. "Each president brings a depth of experience in their respective field and will capably lead discussions around the industry and region to ultimately award truly outstanding creativity."

Todd Hunter.jpgBranded Content & Entertainment Jury President -
Todd Hunter, Creative Executive, Creative Artists Agency, USA

Working with leading brands including Coca-Cola, General Motors, Diageo and Chipotle, Todd was hailed the third Most Awarded Creative Director by Advertising Age and was featured on The Holmes Report's "The Innovator 25".

"It is an honour to serve as president of the Branded Content & Entertainment category this year. This region has produced some of the most iconic and exciting branded content in the industry, and I hope to see that taken to a whole new level. We will be on the lookout for eloquent and emotional storytelling that adds value to people's lives and effectively builds a brand. We will be looking for work that puts a dent in the world."

Nick Garrett_Photo.jpgCreative Effectiveness Jury President - Nick Garrett, Chief Executive Officer, Colenso BBDO, New Zealand
Since joining Colenso BBDO in 2010, Nick has driven the agency to become noted for outstanding creativity and effectiveness, ranking as the most effective agency in the world by WARC in 2014.

"It's an honour to be asked to chair the Spikes Asia Creative Effectiveness Jury. As Asia's creative reputation grows rapidly at a global level it is more important than ever to demonstrate how brilliant creative thinking can be a powerful weapon to solve business problems and to show the best work our region has to offer is highly effective."

Yoshihiro Yagi photo.jpgDesign Jury President - Yoshihiro Yagai, Creative Director, Dentsu Inc Japan
Yoshihiro's work has been influential in pushing the boundaries of creativity and has seen him earn the title of the most awarded art-based creative in Japan with an accolade count that reaches over 150.

"Design created for design's sake is not design. Sometimes, however, award shows tend to recognise designs that are not derived from the brand philosophy and somewhat leave the brand behind. Design should be at the centre of the brand strategy, and bring the brand philosophy to life. If the goal is achieved without putting any stress on the brand, then the output is most likely to be beautiful. I hope we can carefully search for and discover such work."

Bates CHI&David wins Volkswagen in Taiwan

vw-logo[1].jpgBates CHI&David have won Volkswagen's creative business in Taiwan, following a pitch against several other agencies.

The Volkswagen pitch was one of the highest profile pitches in the past six months in Taiwan. David Mayo, CEO of Bates CHI&Partners said, "The Bates CHI&Partners open-source business model allows our agency to flex around brands and projects in a variety of ways and working with Volkswagen in Taiwan is proof of this."

Tyson Deng, chairman of Bates CHI&David said, "Volkswagen's pursuit of perfection make them a dream client for our agency. We are confident that, together with Volkswagen Taiwan, we will bring the brand to the next level as one of the most innovative and best-loved automotive brands in Taiwan."

The appointment will see the agency handling Volkswagen's advertising in Taiwan including print, TV, and digital.


Fraz.jpgScarecrow Communications has made a key appointment by roping in Iraj Fraz as the head of their creative operations in Delhi.

Fraz (pictured left) started his career at Leo Burnett in 2002. From there, he moved on to McCann, Mumbai and in 2006, shifted to Contract Delhi working on brands like Dominos, NIIT & Dabur. Following which, he spent about 5 years as a Creative Director at JWT Delhi (up till Jan, 2013), where he did many popular as well as award-winning campaigns for Airtel DTH, Pepsi, Horlicks and Nokia.

His next stop was Y&R, Dubai, the 4th most creative agency in the world as per the Gunn Report, 2014. There, he worked on Coke, Emaar properties and Mashreq Bank, handling projects not just for the UAE, but often for the whole of MENA region, and sometimes, even for Europe and South East Asia.

Raghu Bhat, Founder Director, Scarecrow Communications said, "I have followed his career closely since I first worked with him in McCann. And he offers the perfect mix of world-class creativity, an instinctive understanding of the marketing problem, people skills and the hunger to do more."
Shivani & Stephanie.jpgNivedita & Deboleena.jpgFour of DDB Mudra Group's female staff members will be representing India at the Cannes Lions Festival of Creativity this year.

Shivani Singh (pictured left) and Stephanie Fernandes (right) from DDB Mudra West have been announced as the winners of the Young Lions Print contest. The Young Lions Festival is a country-wise competition hosted every year by the Times Group, for advertising and marketing's next generation including all those under the age of 28 and age 30 respectively. Each country sponsor selects the best team from their respective country through a rigorous judging process that includes the country's most well-known Creative Heads.

Out of the top three winning teams chosen by the jury, two teams were from the DDB Mudra Group. The winning team - Shivani Singh, Art Director and Stephanie Fernandes, Creative Supervisor, presented their campaign called 'Sticky Solutions' with the idea to expose stupidity, in and around things that have been said to 'Cause Rape', for e.g. Chinese Food, Jeans etc, hence leading to more social conversations.

Grey Group Malaysia hires Tan Yong Hin as CFO

Tan Yong Hin.jpgGrey Group Malaysia has appointed Tan Yong Hin as Chief Financial Officer. Tan joins Grey from Lowe and Partners, and has served in agencies including Ogilvy & Mather.

Tan is a 20 year veteran with experience in marketing communications, semiconductor, telecommunications and public accounting industries. He is also a member of the Malaysia Institute of Accountants and a fellow member of the Association of Chartered Certified Accountants.

Tan's unique and diverse finance exposure includes strategic planning & implementation, business partnering, financial analysis & business modeling, and working capital optimization at local, regional and global operations level, amongst others.

"Yong Hin's impressive experience and knowledge makes him the right fit for us. He is an all-rounded finance professional, and I look forward to working with him," said Irene Wong, Chief Executive Officer of Grey Group Malaysia.

"I am enthusiastic about joining Grey Group Malaysia and am looking forward to working with the team in driving a solid growth strategy," said Tan.
Hakuhodo logo.jpgHakuhodo Inc. has established Hakuhodo International China Co., Ltd. in Shanghai, with a view to expanding its operations in Greater China and boosting regional headquarters functions. The new company began operating this month.

Hakuhodo has provided clients working in the Greater China region with an array of solutions since establishing its first office in China in Beijing in 1980. The region has since become one of the highest priority areas for Hakuhodo in its international operations.
MotherPortraits_MICHAEL_85[10].jpgMichael Wall, the global CEO Lowe and Partners and formerly founding partner of Fallon London is to join Mother as an equity partner and global CEO.

He will take up his role alongside the existing Mother Holdings partners, Matt Clark, Andy Medd, Robert Saville and Mark Waites.

Whilst Wall will be based in London he will lead the Mother business across all existing offices in London, New York and Buenos Aires, as well as developing Mother into new markets and new sectors.

Wall began his career as a graduate trainee at DMB&B; working on COI, P&G and Budweiser. In 1992 he joined Lowe Howard-Spink for the first time on Tesco and Coca-Cola. His first taste of the creative start-up was in 1995 when he became a board account director at Simons Palmer (became TBWA) on the Sony PlayStation launch.

Cannes Contenders: TBWA\Shanghai

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Adidas_2.jpgadidas Originals: #thisisme
TBWA\Shanghai

Being original is about doing what comes naturally, no matter what anyone else thinks. It's about being true to yourself, saying #thisisme - and being proud of it. This was the heart of TBWA\Shanghai's campaign for adidas Originals ZX FLUX, a range of trainers with new prints and designs, including leopard prints, tree branch-based editions and reflective snakeskin prints, all of which perfectly demonstrate the originality of adidas Originals.

Cannes Contenders: Arnold Furnace Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

IMG_1330.jpgJack Daniel's: The Bar That Jack Built
Arnold Furnace
With a bunch of new craft whiskey brands on shelves, Jack Daniel's was losing fans. Arnold Furnace created a low-budget campaign for whiskey-loving 40+ blue collar workers who prefer tinkering to marketing. The Bar That Jack Built - the world's first crowd sourced bar. Through social media and word of mouth, Jack Daniel's offered people the chance to come and work for Jack - literally - by helping build a bar to celebrate Jack Daniel's 148th birthday in exchange for whiskey. The more materials, time or expertise they volunteered, the more Jack Daniel's they received and tickets to the event.
Digital Jungle Logo.jpgDigital Jungle, a leading cross-cultural digital marketing agency that works with international clients to target Chinese audiences across the world, has joined forces with the Russian smart-phone developer Yota Devices to promote and market the Yotaphone 2 dual-screen always-on smartphone in the Chinese market.

Yota Devices believes in a business philosophy strongly focused on innovation around the user experience. The best emerging technologies are then applied to enhance customer experience. Yota Devices has a proven record in enhancing and modifying existing products to optimize customer interaction with their devices. The Chinese market shows high demand and interest for YotaPhone 2, since the creation, design, and technology of smartphone is truly unique and innovative. And that is what attracts Chinese customers; active users of smartphone and people who open for conceptually new type of devices and gadgets.
manoj-bhagat.jpgDDB Mudra West has appoiinted Manoj Bhagat as Group Creative Director.

Bhagat (pictured) joins the agency's Mumbai office from Greenapple Design where he was appointed as a Creative Director for close to three years. Over his decade long experience, he has worked with reputed agencies such as Grey Worldwide, L&K Saatchi & Saatchi and Access Leo Burnett, Nairobi. He has worked with DDB Mudra Group's Bengaluru and Mumbai office at two different stints during his career.

Bhagat has worked on numerous multinational brands in the telecom, FMCG, automobile, financial and corporate sector. His key client roster includes brands like Orange Telkom, Deutsche Bank, Sony Walkman, Tata Motors, Haig-Diageo, EDW, Big Bazaar, PE Bags, Indus Pride, Cadbury, Corolla, Prada - Toyota, Suzlon Energy Ltd. to name a few.
Lipton.jpgCreative Juice Kuala Lumpur recently launched a new campaign, 'Master the Art of Teh Tarik Instantly', to introduce Lipton's new 3-in-1 Instant Milk Tea.

Formulated with creamier taste, fragrant tea aroma and added froth, Lipton's new instant hot milk beverage mimics the popular 'Teh Tarik' drink found at road side stalls and eateries in Malaysia.

VIEW THE SPOT

Cannes Contenders: DDB New Zealand

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot 2015-04-07 at 3.24.01 pm.jpgSKY TV: Murmuration
DDB New Zealand

SKY takes its audience on another epic journey with its 60 second spot 'Murmuration', created by DDB New Zealand and directed by Steve Ayson of the Sweet Shop. The spot follows an unassuming young hero as she explores the power of freedom in her own hands. The TVC is designed as a teaser to promote the latest SKY On Demand offering which launched in early 2015.

Cannes Contenders: Dentsu Thailand

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Divided Sea_LowRes.jpgLesasha Hair dryer:  "Divided Sea"
Dentsu Thailand

A phenomenon in your hand. We create an impactful print ad with black & white tone that is outstanding and different from our competitors. Le'Sasha Airmax hair dryer has 5-speed to the maximum wind power that clearly demonstrates its performance like a phenomenon.
 

 

Cannes Contenders: J. Walter Thompson Shanghai

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Noritz.jpgNoritz, "Hardwood"/"Marble"
J. Walter Thompson Shanghai

We've all experienced the shock of taking our feet out from beneath warm sheets and placing them on a cold, unwelcoming floor. In this print ad, J. Walter Thompson Shanghai showcases how floors heated by the Noritz floor heating system are so warm, you might just want to cuddle up on the floor instead of in bed.

Want to showcase your agency's best chances at Cannes this year? Open to all Asian based agencies planning on entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances. No more than 6 per agency. Include a link to the case study/TVC or supply jpegs if it is print.

Cannes Contenders: MediaCom Australia

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot 2015-05-04 at 2.27.52 pm.jpgQueensland Health/ Queensland Government: Your Future Is Not Pretty
MediaCom Beyond Advertising
The challenge was to encourage young females to quit smoking and stay quit. MediaCom performed make-unders showing the future ugliness of smoking. A mock beauty bar offered young women free make-overs. Working with special effects artists, each was given a make-under to reveal her future smoking self: dark circles, bad skin, stained teeth. Popular vloggers and a former Miss Universe Australia took part, documented and shared their experience. Social buzz, PR stories and influencer outreach forever burned this image in their minds. The results were extraordinary with 118 make unders, 752 on site conversations, over 204,000 video views and reaching over 14.1 million people.
Go Player.jpgGo Player is a new energy drink that was recently introduced to the China market with low awareness and limited distribution. The energy drink market in China is dominated by Red Bull, with 47% volume share, and the rest of the pie is occupied by the local beverage brands such as the market leader of bottled water, Nongfu Spring (Source: Sports and Energy drinks, China Mintel July 2014). While Red Bull dominates the on-trade channels (clubs and bars) and local players occupy the retail space, there are very few opportunities for a new brand like Go Player.

VIEW THE VIDEO
Rocky Hao.jpgLeo Burnett China has appointed Rocky Hao as head of creative for their Shanghai office. In his new role, Hao (pictured left) has been tasked with leading the Shanghai's creative services teams as well as working closely with general manager, Angie Wong to oversee Leo Burnett Shanghai's day-to-day operation.

Danny Mok, CEO, Leo Burnett China said, "Rocky represents a fusion of the best of East and West. Combining his deep understanding of local Chinese market and consumer insights with his experience and exposure at international agencies, he has created work that helped many brands, both local and multinational, shine in China. A copy-based creative, Rocky's remarkable track record in brand-building in China as well as his award-winning showing across both creative and effectiveness based shows including Cannes Lions, One Show, Spikes Asia, Long Xi and EFFIES made him one of the most up and coming creative leaders in China. We are thrilled that he is on board with us as we chart a new growth chapter for Leo Burnett China."
Beach.jpgTourism attractions in Thailand are always crowded and busy on the weekends, while travellers who plan to go for trips on weekdays would have a better travel experience.

Air Asia launched a simple but convincing print campaign via BBDO & Proximity Thailand that pointed out the pleasure of travelling on weekdays.

Credits - Chief Creative Officer: Suthisak Sucharittanonta. Executive Creative Director: Anuwat Nitipanont. Creative Director: Anuwat Nitipanont. Art Director: Kantapon Metheekul. Copywriter: Thiti Boonkerd.

Fight for your hair in this print by JWT Bangkok

Hair-Max (RGB)_72dpi_a.jpgJWT Bangkok's print message for Hair Max shampoo is don't let your age win, fight for your hair.

Credits - Chief Creative Officer: Satit Jantawiwat. Creative Director: Supachai Toemtechatpong. Associate Creative Director: Napapatch Kantasil. Art Directors: Nattakorn Samintharapunya, Annop Khunwong, Supachai Toemtechatpong. Copywriters: Warunyoo Sorasetsakoon, Napapatch Kantasil. Photographer Producer: Kiatsuda Chumjaijit. Production Company: Visionary Group. Account Manager: Supaluck Luangwilaiwan. Global ECD Lux, SE Asia ECD : Tay GuanHin.
Coaster.jpgJapan is one of the safest countries in the world, but behind closed doors excessive drinking has led to a rise in domestic violence.

To address the issue, Yaocho, a well established bar chain in Tokyo, started a campaign encouraging responsible drinking.

VIEW THE CONCEPT
Tanuj Philip Photograph.jpgMount Faber Leisure Group has appointed M&C Saatchi as its agency for all marketing activities. This includes both the offerings at Faber Peak Singapore and the Singapore Cable Car and will cover all brand, product and promotional communications across all mediums.

The appointment comes as MFLG celebrates the first anniversary of Faber Peak this May, and prepares to expand its cable car operations into a Sky Network with 3 new stations in Sentosa Island. From June 2015, the Sky Network will be made up of the new Sentosa Line and the existing Mount Faber Line.

"We are focusing on doubling the experience for all cable car riders, as they enjoy not one but two cable car lines that connect two buzzing destinations, Faber Peak and Sentosa. Visitors will enjoy Sentosa like never before, from up high!", said Suzanne Ho, General Manager, Mount Faber Leisure Group. "We are delighted to have M&C Saatchi as our new partner in this exciting journey".

AKA Asia wins Costa Coffee in Singapore

Costa Coffee.pngAs part of its expansion plans into Southeast Asia, Costa Coffee has appointed AKA Asia as its creative agency in Singapore. The remit covers Singapore and includes brand strategy development, influencer management and social media.
 
Sarah Barron, Southeast Asia's marketing lead for Costa Coffee said, "AKA demonstrated strong insights and understanding of our brand and the local landscape. The team has a great track record and we love their refreshing approach to engaging our target consumers".
 
"Costa is an incredible brand and we are thrilled to be their partner as they expand into Southeast Asia. We look forward to growing a whole new audience to experience and connect with the Costa brand" said Amy Wright, partner, AKA Asia.
Daniel, Sum, ChanPicture 1.jpgIndependent creative agency GOVT Singapore has appointed Tim Chan (pictured right), as Creative Director. Based in Singapore, Chan will report directly to Aaron Koh, Partner and Group Creative Director, and will be responsible for driving creative excellence and providing leadership for the creative department in the agency.

Prior to joining GOVT Singapore, Chan was Deputy Creative Director at iris Singapore, working on global and regional clients such as Tiger, Philips, Shell, Audi, Nestlé, Heineken and Diageo. He was also responsible for driving the Tiger Street Football global activation platform. Chan previously served as Associate Creative Group Head at DDB Singapore, and as Senior Copywriter at McCann Erickson Malaysia, working on the likes of McDonalds, Proton, Coca- Cola, DiGi and Nespray, amongst others.

DDB Mudra North India wins McVitie's Biscuits

sonal dabral.jpgDDB Mudra North has won the McVitie's Biscuits account, the flagship brand of United Biscuits in India.

McVitie's is a global brand present in over 100 countries with a strong heritage in the UK. McVitie's Digestive is the flagship product of the parent brand in India. The agency was chosen following a multi-agency pitch involving major Indian advertising players such as Dentsu Marcom and McVitie's India's incumbent agency Publicis Capital.
Danny Bass Henry Tajer 2.jpgAustralia: Danny Bass (left) has been appointed chief executive officer of IPG Mediabrands Australia. The announcement was made by the Group's global CEO of IPG Mediabrands Henry Tajer (right), who said Bass was offered the CEO position after a search across international markets and the Australian industry.
 
Bass will start work at IPG Mediabrands at a date to be confirmed and at that time Tajer will become chairman of the Australia operations. Joining Tajer and Bass at the group level is Reg Davidson, who last week was named chief operating officer of IPG IPG Mediabrands Australia.
Amir Kassaei, creatief directeur DDB.jpgAmir Kassaei, worldwide chief creative officer of DDB Worldwide, has been named as the Integration Jury President for the 2015 London International Awards (LIA).  

The Integration Jury will consist of a host of the industry's global leaders, including; Jay Benjamin, Prateek Bhardwaj (below), Francisco Cassis, Adam Kerj, Diego Medvedocky, Marcus Rebeschini (below), Tiffany Rolfe, Alexander Schill and Luis Silva Dias.

2015 Integration Jury:
Amir Kassaei (Worldwide CCO, DDB Worldwide) - Jury President
Jay Benjamin (Chief Creative Officer, Saatchi & Saatchi, New York)
Prateek Bhardwaj (National Creative Director, McCann Erickson, New Delhi)
Francisco Cassis (Executive Creative Director, LOLA, Madrid)
Adam Kerj (Chief Creative Officer, J. Walter Thompson, New York)
Diego Medvedocky (VP/Executive Creative Director, Grey Argentina, Buenos Aires)
Marcus Rebeschini (Chief Creative Officer - Asia, Y&R, Singapore)
Tiffany Rolfe (Chief Content Officer, co:collective, New York)
Alexander Schill (Worldwide Chief Creative Officer/Partner, Serviceplan Group, Munich)
Luis Silva Dias (Chief Creative Officer, FCB International, Lisboa)
_MG_9840.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Matthieu Elkaim, executive creative director, BBDO Paris.

BEST TV
Winner: Centraal Beheer. Because it proves that a great idea can last over time. Because it makes fun of the future. Because it's cynical. READ MORE...
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Lux.jpgLux Fragrances, "Perfume Portraits"
J. Walter Thompson Mumbai & J. Walter Thompson Singapore

This two-minute film follows blind photographer Bhavesh Patel as he photographs one of India's biggest superstars, Katrina Kaif, giving new meaning to the cliché "beauty is in the eye of the beholder."

Unable to witness Katrina's beauty with his own eyes, Bhavesh uses her fragrance as his guide and is able to marvelously capture the allure and sensuality that have made her famous. The ad reminds us that beauty is a multi-sensory experience.

Cannes Contenders: J. Walter Thompson Aust

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges. Here's the top prospects from one of Australia's best...

Screen Shot 2015-05-04 at 10.28.13 am.jpgMelbourne Writers Festival: Twists & Turns App
J. Walter Thompson, Melbourne
Created by Festival authors and Melbourne actors (exclusively for this unique experience) J. Walter Thompson embedded stories in Melbourne's iconic laneways. Anyone with a smartphone could access these stories. But the agency gave it a twist. When the user approached the end of a laneway, hidden geo-location iBeacons sensed their movement, giving the user a choice of where they wanted the story to go. This opened up hundreds of possible story arcs. All dependent on which path the user took through the city. Each story ended at the Festival Centre and ticket booth.

Vale Christen Monge: a class act

Christen-Monge-1990.jpgMany in the ad industries throughout Australia, Asia and Europe will be saddened to hear of the passing of Christen Monge, a world-renowned creative director from the 80s through to 2010, at only 61 years of age.

Monge is well-known to many who were in the Sydney industry from 1988 to 1992. In early 1988 he was brought into Ogilvy Sydney from Ogilvy London - where he helped launch Fosters in the UK and was part of the team on the long-running Guinness campaign - and soon set about changing the rather staid image of the agency with award-winning work for Homer Hudson Ice Cream, American Express, Philips, Lipton and Guinness.

CHRISTEN-MONGE-2014.jpgIn the 1990 Campaign Brief poll, Monge was voted #2 creative director in Australia by his peers.

In 1990 Monge left Ogilvy to join FCB Sydney, followed by a long high-flying career back at Ogilvy in Asia and Europe. In 2010 he left the advertising industry, finally pursuing his dream of renovating Kingscote Estate in Sussex, where he planted a vineyard - with the first harvest only last year.
SEA Games 2.jpgSport Singapore, Ogilvy & Mather Singapore, and Oscar-nominated film director Tony Kaye have teamed up to produce a series of tvcs to rally the nation in support of Team Singapore athletes ahead of the 28th Southeast Asian (SEA) Games which will return to the Lion City from 5-16 June 2015, after a 22-year hiatus.

VIEW THE TABLE TENNIS SPOT
VIEW THE BASKETBALL SPOT
VIEW THE SILAT SPOT
VIEW THE MAKING OF THE FILMS
Theresa_Ong_BBDO.jpgBBDO Singapore has made a new addition to its creative team, appointing Theresa Ong as Creative Director.

With over 14 years of global marketing and advertising experience, Ong joins from JWT Beijing where she worked on Microsoft, Nokia, Intel, Singapore Tourism Board China, Hertz and Shell.

Ong (pictured left) has a particular interest in all things digital and tech, winning Gold Lions for her 'Missing Children' App that turns any smartphone into an instant missing child search tool. Other recent awards include One Show, Clio, Adfest, Spikes and APAC Effies.
Andy_Male_cropped.jpgWith an aim to build and accelerate its "Agency of Future" offering, IPG Mediabrands has appointed Andy Male as the regional director of its social media specialist agency, Rally for its World Markets Asia cluster. Based out of Singapore with a dual reporting line into executive director of Rally, Derek Tan and president of World Markets Asia, Prashant Kumar, Male will focus on multi-market opportunities for Rally's paid, owned and earned media business, arising out of Singapore.
 
A British national, Male (pictured) brings with him integrated communications background, specialising in mobile innovation, social media and digital strategy. He started his career with TBWA working with clients such as NatWest, UNICEF, GM Chevrolet before moving to OgilvyOne working with BT.  Male joined Archibald Ingall Stretton developing CRM programs for Dyson and O2 and at VML, working with Microsoft's £2m business, Bacardi and HMV for their web builds, social media, content and CRM.
Sathya, Sameer, Aneil.jpgIn line with the changing consumer and market dynamics and the imperative need to offer seamless consumer engagement solutions to clients, DDB Mudra Group has realigned its Media, OOH, Experiential and Retail businesses that are offered under the DDB MudraMax brand.

Sathyamurthy Namakkal, (pictured left) currently Executive Director, DDB Mudra Group and President, DDB MudraMax Media (including Digital), will now additionally take charge of the DDB MudraMax OOH business. This consolidation bolsters the multi channel media offerings of the group and will help clients benefit with access to the entire gamut of services in Data Analytics, Media Planning and Buying across all media touch points. Both units have grown aggressively over the past three years and this consolidation is the next step in achieving exponential growth.
Samsung.jpgThis one-stop mobile application developed by BBDO Proximity Thailand for Samsung utilises facial recognition to recall connections for people with Alzheimer's, naturally and seamlessly.

Alzheimer's disease is a type of Dementia that causes memory loss and is still incurable. As the disease progresses, it eats up the patient's being. Taking away their world and all the meanings in it - taking away conversations, daily life, events, and connections between the patient and loved ones.

VIEW THE CONCEPT

CLIO Awards deadline approaching; Fri, May 15

Clio_Logo_Black_white.jpgThe deadline for submitting to the 2015 CLIO Awards is quickly approaching. The deadline is this Friday, May 15th.

CLIO has announced two new awards this year: Holding Company of the Year and Agency of the Year X Country, which will be presented to those scoring the most statue points across all medium types. The new awards join the existing Network of the Year, Agency of the Year, Production Company of the Year and Advertiser of the Year.

Cannes Contenders: TBWA\Singapore

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

OpeningPoster_sc_Web.jpgAirbnb: Welcome To Airbnb
TBWA\Singapore

Airbnb is one of the world's most dynamic start-up companies, with over 1,000,000 listings globally. But there's a huge gap between knowing of Airbnb and knowing how to use it. One that's even greater in their primary market, Asia. Therefore, TBWA\Singapore needed to introduce Airbnb in a compelling way while also educating the audience. Airbnb believe that the world feels smaller when you travel. And when you're part of the Airbnb community, that feeling grows even stronger. So to tell their story, they created a small world of their own.

Cannes Contenders: J. Walter Thompson Bangkok

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Farm Rak.jpgSC Asset, "Farm Rak"
J. Walter Thompson Bangkok

When people buy a house, they are really buying into a community. But in fast-urbanizing Bangkok today, that sense of community is fast disappearing. To literally "seed" friendships, SC Asset, a Thai real estate company, began distributing vegetable seeds to urban home buyers, offering an ice-breaker for neighbours to talk over the fence. These new friendships, including an unexpected love story, were dramatized and broadcast on SC Asset's YouTube channel, ending with a packed two-day community fair with food and music.

Cannes Contenders: GPY&R, Brisbane

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges. There's the top prospects from one of Australia's best...

Screen Shot 2015-04-30 at 9.39.26 am.jpgSuncorp Insurance: 2015 Survival Calendar
GPY&R Brisbane
When you live in Queensland, it can feel like every month brings a new disaster. Floods, wild storms, hail, bushfires - Mother Nature really lets us have it on a regular basis. So GPY&R Brisbane created the 2015 Survival Calendar for Suncorp Insurance customers. Every page included an accessory for a seasonal weather event, including rope to secure a tarp to the roof, tape to reinforce windows during a hailstorm, a space blanket to treat exposure, a waterproof sleeve for important documents, even an emergency flashlight could be popped out from one of the calendar spreads. The calendar provided a whole year's worth of tools, to help protect our customers 365 days a year.
Jim_Ryan_Cam.jpgAustralia: This morning brings word that Jim Curtis (left) and Ryan Fitzgerald (centre), who joined BMF as a creative duo in January 2014, have been appointed associate creative directors.

This promotion follows a streak during which the two drove the creative behind retaining the MLA's beef account and winning the coverted Sportsbet business, led by ECD Cam Blackley (right).

Cream Communications wins Maybank Cambodia

Brenden Arnold.jpgCream Communications Group has been appointed by Maybank (Cambodia) PLC. Cream won the account in a competitive pitch involving five agencies.

"We're very much looking forward to the experience of working with Cream,  they impressed us with their fresh approach and inspired creative ideas", said Qazreen Chan Abdullah, Head of Corporate Affairs & Services.

The scope of appointment encompasses through-the-line communication development including social media and digital as well as media planning and buying.

Brenden Arnold, Managing Partner of Cream (pictured) said, "It's a great win and we're delighted to be working with Maybank in such an expansive and complete manner".

The Maybank win is the latest in a period of continued success for the young agency which launched in March 2013, having recently expanded it's Cambodia Brewery Limited remit with the addition of Heineken.
Amazon India Mothers day campaign 1.jpgOrchard Advertising has launched a new campaign for Amazon India highlighting what a mother needs from her child in the form of a gift on Mother's Day.

The campaign delivers a unique message that the best gift a mother can ever receive from her child is a moment of love and affection, which is far more valuable and precious than any material gift one can think of which money can buy.

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lenovo.jpgIn 2014, the world was infected with the selfie virus.

Lenovo captured this moment to launch their new smartphone, Lenovo Vibe X with a 5mp wide angle front camera, perfectly designed for taking selfies, in an interactive campaign developed by Fortune Indonesia.

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KomalSonalBedi.jpgY&R Singapore has appointed Komal Bedi Sohal as Chief Creative Officer. Bedi was previously the Chief Creative Officer at Rediffusion Y&R India for the past two years, working closely with all major client teams across India. Over the course of Bedi's tenure at Y&R's India agency, the office experienced a major growth period, with 16 new business wins and a return to The Economic Times' list of India's top 10 advertising agencies.

"I'm extremely thankful to our clients at Rediffusion who supported our work and the amazing account teams who tirelessly executed it, helping us emerge as a top-ten agency in India," said Sohal. "After two decades in India and the Middle East, I'm now ready to explore the exciting and emerging markets of South East Asia. I look forward to taking on new challenges at Y&R Singapore and I'm confident it will be equally thrilling and fulfilling."
Issei Matsui_1.jpgDDB has appointed Issei Matsui as President and CEO of DDB Group Japan replacing Cairo Marsh who recently resigned to pursue his goal of launching his own marketing consultancy.

John Zeigler, Chairman and CEO, DDB Group Asia Pacific. Japan. India, said, "Cairo has been with the Omnicom network for over 11 years, first with RAPP and then with DDB Group Japan. We've been aware of his aspiration and subsequent decision for some time, so I am pleased to announce the appointment of a new President and CEO, Issei Matsui, ensuring a seamless leadership transition. I would like to personally thank Cairo for his enduring commitment and support in leading DDB Group Japan for the past three years."
B Natural.jpgThe norm for the juice category has always been dominated by either health or taste but usually never both together. Which is why ITC's B Natural decided not to ask their consumers to compromise on taste, to achieve health.

The consumer insight was that India never precluded taste or enjoyment from their pursuit of good health. Their meals are multi-sensory; rich in taste, texture, colours and aromas. Grey Group India decided that this code of taste, crucial to the Indian consumer, will form the foundation of the messaging.

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Simon Veksner: The problem with lying

Screen Shot 2015-05-09 at 12.24.41 pm.jpgBy Simon Veksner,
Creative Partner, DDB Sydney


I'm attending some important research groups on Monday night... and feeling a little worried about them.

Why? Because people often lie. READ ON...
UnderArmour_Gisele.jpgThe One Club announced today the winners for the 42nd Annual One Show Awards, the most prestigious worldwide competition celebrating the year's best in all forms of advertising, design and marketing communications.  Gold Pencils, Best of Discipline, Best of Show and other special awards were announced today at Alice Tully Hall, Lincoln Center in New York City.

Japan leads Asia's performance with 41 Pencils this year. India also performed strongly with 18 Pencils closely followed by China with 17 Pencils.

These were the highlights:
Look at me_logo4_eye contact.jpgCheil Worldwide South Korea's "Look at Me" campaign for Samsung Electronics has won two Gold Pencils at the prestigious One Show Awards, presented in New York this evening.

Cheil were the only Korean agency to pick up metal.

The Gold Pencils were awarded in the
Mobile - Mobile: Services/Utilities and UX/UI - Mobile UX Design: User Experience categories. This award winning app is designed to help autistic children to communicate with others.

VIEW THE CONCEPT
Turning packaging.jpgHong Kong has collected 9 Pencils at this year's gala One Show including 1 Gold, 3 Silver and 5 Bronzes.

The Gold has gone to Redfuse Communications for Colgate Palmolive's already highly-awarded "Turning Packing into Education" in Package Design.

The campaign also won a Bronze Pencil in the Outdoor Design: Series category.

OgilvyOne and Ogilvy & Mather Group won a Silver Pencil's for A.W Faber-Castell's "Just Add Water" in the Newspaper campaign category and the single execution from the campaign "Boat" won a Bronze in the Newspaper Single category.

Geometry Global (part of the Ogilvy Group) won a Silver Pencil for Hamleys' "Lego - Little Masters" campaign in Posters: Series and a Bronze Pencil in Magazine: Single for the "Van Gogh" execution.

Geometry also collected a Bronze Pencil for "Rain-Codes" for Cebu Pacific Air.

One Plus Partnership as awarded a Silver Pencil in the Design Experiences Indoor Spaces category for their cinema film "Exploded".

Leo Burnett Hong Kong also collected a Bronze in Design Craft for Hai Culture's "Hairstyle Calendar".
World Under Water 1.jpgOnly two agencies have brought Pencils back to Singapore from the 42nd annual One Show Awards, held tonight in New York.

Kinetic Singapore won Singapore's only Gold Pencil for their Holycrap.sg "Till Death Do Us Part" design work. Kinetic also won a Silver Pencil for the same work.

BBDO Proximity Singapore won Silver and Bronze for their Carbon Story "World Under Water" interactive public service campaign.

Singapore winners are listed below:
Buick_No_pedestrians.jpgBuick_No_trucks.jpgThe China ad industry has put up a good showing at the One Show Awards, announced tonight in New York. In total China scored 4 Gold Pencils, along with 6 Silver and 7 Bronze.

It was a strong performance, especially from Lowe Shanghai and Baidu Online Network Technology Beijing, who both scored 2 Gold Pencils each.

Ogilvy China Group also did very well with 2 Silver Pencils and 3 Bronzes. Publicist China was also a strong performer with 3 Silver Pencils on the night.

All China's Pencil winners are listed below:

Living grass.jpgTBWA Santiago Mangada Puno is the only agency from The Philppines to collect metal at this year's One Show Awards, announced tonight at the gala ceremony in New York.

TBWA Santiago Mangada Puno   picked up 1 silver Pencil and 2 Bronze Pencils for their "Water Billboard" for the Peerless Lion Corporation in the Design - Outdoor Design: Series, Design - Design for the Greater Good: For-Profit Initiated and Print and Outdoor - Outdoor: Installations and Ambient - Campaign categories respectively.

The project won a Grand Clio Image Award earlier in the week.
Get-back-tohoku.jpgThe One Club has announced the winners for the 42nd Annual One Show Awards celebrating the year's best in all forms of advertising, design and marketing communications.

It was a very big year for Japan - totally dominating Asia's performance with a total of 41 Pencils. The haul for Japanese agencies included an amazing 10 Golds, 10 Silvers and 21 bronze Pencils.

The Dentsu Network again lead the way with 15 Pencils overall including 3 Gold, 3 Silver and 9 Bronze.

Two of their Gold Pencils were awarded to East Japan Railway Company's "Get Back, Tohoku" for Collateral Design and Posters Series (pictured). Their third Gold was won by Shachihata's "Imagination changes the World" in the Package Design category.
Thumbnail image for Nike_2.jpgNike_1.jpgIndia has put up a great performance at One Show this year with a haul of 18 Pencils. The tally includes 5 Gold, 7 Silver and 6 Bronze.

J Walter Thompson Bangalore was the top performer collecting 3 Gold and 4 Silver Pencils - all for Nike India's already highly acclaimed "Make Every Yard Count" campaign".

McCann Worldgroup's Big Babol "Fruits" print campaign for Perfetti Van Melle was also highly awarded on the night with 1 Gold, 2 Silver and 4 bronze Pencils.

The other Gold Pencil winner for India was BBDO Mumbai for Visa India's "Visa Saree" which also collected a Bronze Pencil.
Not a bug splat.jpgBBDO Pakistan has continued to win accolades at the world's top international award shows with their Reprieve Foundation for Human Rights "Not a Bug Splat" campaign picking up 2 Silver and 1 Bronze Pencil at the 2015 One Show Awards. The campaign won in Design and in Print & Outdoor for Public Service and Innovation.

In military slang, Predator drone operators often refer to kills as 'bug splats', since viewing the body through a grainy video image gives the sense of an insect being crushed.
Effective Microorganisms Calendar.jpgCreative Juice Bangkok has won 1 Gold Pencil and 2 Silver Pencils for their Effective Microorganisms Calendar for EMRO Asia at One Show.

The results were announced tonight in New York.

Their Gold Pencil was in the Design - Design Craft: Printing & Paper Craft and their two Silver Pencils were in the Design - Collateral Design: Promotional Items and Design for the Greater Good: For-Profit Initiated categories.

Ogilvy & Mather Bangkok won a Silver and a Bronze Pencil for Crocodile/Cera C-Cure co Ltd's "Cave" and Caran Dache & Forest Control/HHK Intertrade's "Return of the Ashes" respectively.
NYF15.jpgNew York Festivals International Advertising Awards is inviting advertising creatives and students to judge the World's Best Advertising competition. Registration is now open for the second annual You...Be the Judge! and the newly launched Students Can Become Judges contests.

Entrants are invited take a virtual seat at the New York Festivals executive jury table and match their skills against the 390 creative directors, executive creative directors, chief creative officers and worldwide chief creative officers who are judging the 2015 entrants for the World's Best Advertising competition.
Anmum 2.jpgAnmum launched a social campaign today with a fresh take on Mother's Day. As a leading nutritional milk brand for pregnant and lactating mothers, and a fast-growing paediatric milk for children in several Asian markets, Anmum believes in celebrating the intangible essence that makes a mother, a mother.

Anmum recognises that the role of mom in a child's life is a powerfully defining one and this year is celebrating all moms, including the ones without "mom" in their title.

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Willy Wong.jpgWilly Wong has been appointed as Head of Strategy & Planning for FCB Greater China effective immediately. He will be leading the planning team to work on FCB Greater China's key clients, including Skoda, Mondelez, Beiersdorf, and Levi's. Based in Shanghai, Wong will report directly to Edward Bell, CEO of FCB Greater China.
 
With more than 17 years of experience in strategic planning across business, marketing, digital, and integrated communications, Wong (pictured left)  founded two advertising start-ups in China, specializing in digital customer experience and shopper marketing, and has a proven track record in securing new business throughout his career. Prior to joining FCB, he served as Head of Integration at McCann, leading the strategic planning for the General Motors Cadillac account.
 
With Wong's solid experience in digital, he is expected to strengthen FCB's digital capability, together with Feiwei, Chief Creative Officer of FCB Greater China, who joined last year and who also comes from a digital background.
Ascof.jpgAscof is a natural cough remedy made from lagundi, a medicinal herb endemic to southeast Asia that has been scientifically proven to melt and expel phlegm. As such, it is a viable, effective, and safe alternative to chemical cough syrups, which can be harsh on a orgas as fragile as lungs.

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Digital Jungle Logo.jpgDigital Jungle, a leading cross cultural digital marketing Agency that works with international clients to target Chinese audiences across the world, ha announced their collaboration with Mission Foods, a leading global manufacturer of flatbread, corn and flatbread-related products, for the promotion of their wraps and tortilla- chips ranges for the China retail market.

Mission Foods has had presence in China since 2006 when it built its state of the art facility in Feng Xian. The retail brand was launched in 2012 with a wraps and tortilla chip range now found across most hyper and supermarkets. Mission Foods aims to position itself in China as a young, fresh, healthy and fun brand that provides inspiration to the local consumer to use wraps and tortillas in their everyday cooking.
UWA_PursueImpossible_1.jpgAustralia: The University of Western Australia (UWA), part of Australia's elite group of 8 universities, has announced a major brand refresh via The Brand Agency Perth. A new brand identity and positioning will launch with an integrated marketing UWA_PursueImpossible_2.jpgcommunications push starting on May 10.
 
The initiative includes an updated version of the UWA logo as well as a completely new brand positioning campaign based on UWA's century-old mission to drive progress. The campaign will reveal a new brand proposition for UWA - "Pursue Impossible".

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Cannes Contenders: BBDO + Proximity Thailand

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

BBDO Bangkok - Message from the Lungs.jpgThai Health Promotion Foundation: The Message from the Lung
BBDO and Proximity Thailand

In Thailand, research shows that 90% of smokers want to quit but most of them never commit because they can't see many of the harmful effects of smoking on the body.

"The Message from the Lungs" introduced the world's first ink made from smokers' donated lungs. By cooperating with Faculty of Medicine, Chulalongkorn University, we successfully extracted the black substance from smokers' donated lungs and made it into ink. Then bottled and distributed them in public space for people, especially current and potential smokers, to see how smoking can harm their lungs and their bodies, encouraging them to quit sooner.

Fight.jpgTourism Authority of Thailand:
Muay Thai Hotel

BBDO and Proximity Thailand

For Thai People, Muay Thai is a beautiful and noble sport with long history. But for visitors to Thailand, Muay Thai has been reduced to cheap entertainment and an opportunity for gambling. To correct this perception, visitors need to experience real Muay Thai. The Tourism Authority of Thailand presents 'Muay Thai Hotel', the only hotel where you can pay for your stay with Muay Thai practice. We launched the new hotel where guests can use Muay Thai practice as currency. Every punch and every kick is counted by activity-tracking devices given to guests. By burning 3,000 calories a day, guests get 1 free night stay in the hotel. And the more they practice, the more they learn about real Muay Thai.
DDLJ.jpgInorbit Mall, a group company of K. Raheja Corp. organizes interactive, fun activities for all - parents, teenagers, kids, senior citizens, etc. throughout the year. This summer, the brand wanted to establish an initiative for children to help them make the most of their vacations.

During summer vacations, the parents want to make sure that their children utilize their free time in the most productive way. Hence, summer workshops are looked upon as the perfect recreational activity to suit this need. This also led to a burst of summer workshops for arts & crafts, dance, cooking etc. at every nook and corner.

The challenge was to make Inorbit Mall's summer workshop stand apart from the rest and finding an interest that would resonate with both-the parents and children, encouraging the parents to register their kids for a workshop at the mall and achieve the required number of registrations.
TCP-TBWA_Young_Lions1.jpgTCP-TBWA\Indonesia's Copywriter, Satria Partala Pamungkas and Strategic Planner, Denny Eko Prasetyo, are the winners of the Young Lions competition in Indonesia.

The pair will go on to represent Indonesia in the Media category of the Young Lions international competition held during the Cannes Lions International Festival of Creativity in June.

These recent wins are huge milestone for TCP-TBWA\Indonesia. Last year, the agency created human resource development programmes and initiatives to support and nurture young talent in the creative industry.
Living grass.jpgCLIO Image in partnership with WWD, an extension of the CLIO legacy honoring creative excellence in the fashion and beauty industries, has announced its 2015 Grand CLIO Image Award winners. The honorees and creatives were on-hand to celebrate at the second-annual event on May 5 at the Plaza Hotel in New York. Bravo TV's Andy Cohen hosted the evening, which saw Calvin Klein, Inc., ICONOCLAST and DDB Stockholm among this year's top winners.

TBWA\Santiago Mangada Puno Philippines has won a 2015 Grand CLIO Image Award for "Water Billboard" in the Out of Home category. The billboard was the first of its kind in the Philippines, and came about from a collaboration between Hana, The Pasig River Rehabilitation Commission, Vetiver Farms Philippines and TBWA\SMP to help clean Manila's extremely polluted Pasig River.

Clio Awards entry deadline approaches: May 15th

Screen Shot 2015-03-03 at 9.10.56 am.jpgClio has launched its Call for Entries with the deadline for entries closing on Friday, May 15th, 2015.

The Award Show will be held on Wednesday, September 30th at the American Museum of Natural History in New York.

ENTER HERE

Mark Simpson's Pictoplasma Berlin 2015 Report

2015-05-02 10.21.38.jpgMark Simpson, creative director and founder of Sydney animation house Sixty40 has returned from Pictoplasma Berlin. He reports exclusively for CB.

Pictoplasma - quite simply the world's foremost symposium of character design and animation. Come to think of it, it might in fact be the only one but that doesn't make it any less incredible. If characters are your thing, like they are mine, Pictoplasma is nirvana.
 
This years event combines 4 screenings of over 80 of the world's best contemporary character-based animated shorts, along with your traditional conference style presentations from various international animation directors up and coming as well as super-star. All this is blended with a 3 day festival featuring workshops (character design, flock-craft fundamentals and advanced plasticine experimentation), performance, and a massive exhibition of imagery, all exploring the power and role of characters in art, animation and the universe at large.

Cannes Contenders: TBWA\Hakuhodo Japan

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

NAVY.jpgQuiksilver: TRUE WETSUITS
TBWA\HAKUHODO Japan
Japanese businessmen, known as 'salary-men', are notoriously over-working. As students with flexible schedules, they were able to enjoy surf time, but once their careers took off, they no longer had the time to hit the waves. Quiksilver Japan, one of the world's leading outdoor sports lifestyle companies, worked with TBWA\HAKUHODO to launch a revolutionary new product that enables such over-working businessmen to regain their work/surf balance. TRUE WETSUITS are authentic, high quality wetsuits that can also be worn as stylish suits on business occasions, allowing sports-minded workaholics to head straight from the beach to the boardroom.

Cannes Contenders: The Glue Society

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges. There's the top prospects from one of Australia's best...

Screen Shot 2015-04-14 at 10.32.56 am.jpgALDI: Perfect Aussie Christmas
The Glue Society
Concept by BMF, Sydney
Production by Revolver/Will O'Rourke
Direction by The Glue Society's Gary Freedman

Cannes Contenders: LOUD

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Screen Shot 2015-04-21 at 9.31.19 am.jpgAnimals Australia: Make it Possible
LOUD
Animals Australia is Australia's most respected and dynamic animal protection organisation. Their exposés on issues such as live animal export and the greyhound industry made numerous global headlines. This time Animals Australia wanted to put a stop to the inhumane cruelty affecting pigs, hens and chickens in factory farms. Agency of record LOUD was this time tasked to galvanise green-washed and blissfully unaware consumers to vote with their hard-earned dollars and pledge to change their buying behaviour in favour for more ethically sourced products. The tidal wave of change in popular culture started with one hopeful ­and cruelly treated pig ­ but quickly gained enormous momentum. Firstly with the
Australian public followed by retailers, organisations, brands and finally government bodies.

Cannes Contenders: The Brand Agency, Perth

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

radio.jpgSt John Ambulance First Aid Courses: Burns
The Brand Agency, Perth
Only 8% of people in Western Australia are trained in first aid. So in an emergency, 92% are not equipped to save a life. This campaign vividly dramatises three of the most common emergencies, but with a twist. It tells the stories of people dialling 000, hoping to learn first aid over the phone, while they desperately wait for an ambulance. The intense feeling of hopelessness expressed in these scenes has compelled hundreds of listeners to learn first aid and basic life support skills with a St John Ambulance first aid course.
Gamers.jpgA witty campaign featuring three films hinting at the hidden feelings of Gamers for leading Chinese online game developer Changyou, has been launched in conjunction with the release of three new online games; TLBB 3D, Dush Fire and Warframe.

Developed by Del Campo Saatchi & Saatchi and Saatchi & Saatchi Greater China, the campaign contrasts some unhappy realities faced by gamers in the real world with carefree adventures they experience when gaming online. The three films were developed around the campaign's idea that "Playing can't be bad".

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Catriona.jpgEdelman's specialist research arm Edelman Berland has hired Catriona Muspratt-Williams as head of Singapore and Andrew Chapman as head of Australia. Edelman Berland provides clients with strategic intelligence that focuses their communications and engagements with stakeholders by offering a full range of qualitative and quantitative market research services, from media monitoring to drawing insights from online communities. The two new roles are effective immediately.

"The growth of Edelman Berland's expertise in our region means a significant upgrade in our ability to provide real-time analytics, benchmarking and insights, which in turn drives better programming and creative for clients," said David Brain, president & CEO of Edelman Asia Pacific, Middle East & Africa. "Catriona and Andrew will lead what is both a stand-alone business and a service offering to our PR and digital teams."
AD STARS 2015_Call for Entries.jpgThe entry deadline for the 8th annual Ad Stars global festival, where two US$10,000 cash prizes will be awarded, is just a month away. The Korean-based AdStars 2015 is free to enter and a top class judging panel is being assembled to assess entries from across the world.

As it's free to enter Ad Stars provides a unique opportunity to for all agencies to test their award entries on a world stage in front of a world-class jury.

This year's panels will be lead by Executive Judges (pictured below) Matt Eastwood (J. Walter Thompson worldwide chief creative officer), Jean-Remi von Matt (founder & chief creative officer Jung von Matt) and Jose Miguel Sokoloff (President/Lowe & Partners Global Creative Council)

Entries are classified into total of 21 categories: 4 new video sections, including Branded Information Videos, Branded Entertainment Videos, Branded Viral Videos and Campaign Videos, as well as 17 advertising sections, PSA, Film, Print and Outdoor. The deadline for entry is 15 May 2015 - see www.adstars.org
Mark Miller.jpgMark Miller has been appointed as head of planning for the Wunderman China agencies of Wunderman, Agenda and AdPeople. Miller, who will be based in Shanghai will be the country's first planning lead.

Miller (picctured left) brings to clients 25 years of experience in strategic marketing services with a concentration in digital, integrated and strategic planning. He joins the China team from Wunderman's office in Seattle, where he served as group planning director, overseeing planning responsibilities for Microsoft, T-Mobile and Wells Fargo.  

Martin Conneen, regional president of Wunderman Asia Pacific commented, "With the rapid expansion of our capabilities in China, we saw the need for a new role on the planning team. Mark's experience in creating and deploying large global integrated marketing campaigns, as well as his in-depth knowledge of digital and CRM infrastructures, is invaluable. He is a great addition to our growing network."

Uniqlo appoints Isobar as its digital agency in HK

UNIQLO Airism - Home_r1.jpgDigital marketing agency Isobar has been selected as Uniqlo's digital agency in Hong Kong, following a competitive pitch. The agency will work with Uniqlo on their overall digital strategy to maximise the use of digital in various brand communications, and create new digital experiences for Uniqlo customers.

Isobar will handle all social media and digital marketing activities including website and mobile updates and maintenance. In addition, Isobar will work with Uniqlo to develop seasonal and product-focused campaigns, supporting Dentsu with the digital elements of their fully integrated brand campaigns.
Roger Sharp APD.jpgAsia Pacific Digital has united its five independent digital services subsidiaries across 10 offices in 8 countries under the APD brand, forming an integrated 360-degree digital services firm that delivers growth to more than 1,000 clients.

Chairman Roger Sharp (pictured left) said, "We asked our stakeholders across the region what they want from a digital partner. The overwhelming response was that clients seek a partner who can simplify the digital landscape, who can see the whole picture rather than just a view of a single silo, and one who is accountable and transparent. That's why today we are launching APD."

The new company is organised into four divisions, each representing specialist subject matter expertise: APD Interact (formerly Next Digital and @ccomplice) creating interactive customer experiences, APD Acquire (formerly dgm and Empowered) attracting and retaining customers via performance-based channels, APD Engage (formerly Jericho) engaging customers through sophisticated communication strategies and technology platforms, and APD Venture (formerly eCommerce) investing in risk and reward sharing eCommerce partnerships.
GETTYIMAGES BILL CLINTON.jpgGetty Images marks its 20th year of operations in 2015 as one of the most important image databases in the world. To celebrate, Getty has launched a campaign via AlmapBBDO, with a simple and objective message: these are ads in which the passage of these 20 years of work is shown in the effect of time, year by year, on the faces of four international celebrities - Bill Clinton, former president of the United States, tennis player Serena Williams, actress Scarlett Johansson, and Prince William of England.

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VIEW THE PRINCE WILLIAMS AD
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LIA_Statue_1.jpgThe London International Awards (LIA) has announced the addition of the 'Verbal Identity' category to its 2015 Design competition.

The introduction of the category is a reaction from LIA to the 'What About Naming?' campaign launched by New York-based brand agency CBX.  

With major industry awards programs continually ignoring the foundational role of naming in the brand-building process, CBX launched the 'What About Naming?' campaign. CBX quite rightly believes that more should be done to honor the most creative and successful naming and verbal identity projects.
cannes2015.jpgCannes Lions is poised to deliver its most diverse content programme to date. More than 250 speakers have been confirmed as taking to the stage during the Festival in June, all of whom will offer insights and inspiration from an array of creative disciplines.

Says Philip Thomas, CEO, Lions Festivals: "One of the most common questions I am asked is how we choose the speakers at Cannes Lions.

GOVT Singapore + airbnb whirl around the world

airbnb.jpgGOVT Singapore presents "Welcome Home". Step right in as airbnb brings you on a whirlwind journey around the world with an experiential projection concept.

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California inspires the Beach Boys' Brian Wilson

GooglePlay_BrianWilson.jpgGoogle Play and BBH LA are released the latest installments of its animated video interview series "California Inspires Me", an ongoing partnership with Pop-up Magazine's publication California Sunday celebrating how the state of California has shaped and influenced careers of successful artists. For the May Issue, we interviewed Brian Wilson. In his video piece, animated by renowned illustrator, James Blagden, Wilson, legendary singer-songwriter and founding member of the Beach Boys discusses the first time he saw the ocean, inventing surf music without being a surfer, and the joys of a simple California Life.

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Turd.jpgTo demonstrate their capabilities in transforming students with the very worst of grades into the brightest stars of their class, Silid Aralan, Inc. a Philippine non-government organization, will hold TURD Talks a TED-style event where these so-called school dunces talk about intellectual topics ranging from lexicography to creating mobile apps for social change in a campaign by Y&R Philippines.

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Justin Timberlake_Lime.jpgJustin Timberlake stars as a lime in this campaign that tells the rise and fall of the lime industry for Sauza 901 Tequila.

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Message to Space.jpgNew York Festivals has announced the 2015 finalists.

South Korea has scored 55 finalist entries followed by Japan with 34, China with 24 and The Philippines with 16.

The categories included: Avant-Garde, Branded Entertainment, Creative Effectiveness, Design, Digital, Direct & Collateral, Film, Film Craft, Integrated, Outdoor, Package Design, Print, Public Relations & Media Relations, Public Service Announcements, Radio, and Student. All entries achieving Finalist status are now eligible to earn all levels of awards including Best of Show. Award-winning entries will be announced at the New York Show.
music.jpgThe National Centre for the Performing Arts (NCPA) and the Symphony Orchestra of India (SOI) felt Western Classical music was not being able to speak to today's audiences.

For decades this genre has been dressed up in tailcoats, serious expressions and a preconceived notion that it is meant for a generation 'much before mine'. But the truth is, Western Classical music is enjoyable at every age. And that's the truth the NCPA and SOI wanted Ogilvy & Mather to illuminate, through this film created specially for the internet.

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Ying Chang and Pete Lin.jpgGlobal social media agency We Are Social has further increased its worldwide footprint by launching in China, with a new office in Shanghai. The agency has appointed Pete Lin, formerly general manager and chief marketing strategist at Gravity Group Asia, to lead its Shanghai operations as managing director. Lin has 17 years' experience in digital marketing, initially in the US where he helped build the digital practice at Grey in San Francisco, amongst others. In China, he has worked as business director at Grey Shanghai, client services director at Publicis, and head of digital at JWT.
Matt Eastwood 2014.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Matt Eastwood, worldwide chief creative officer at J. Walter Thompson.

BEST TV
Having worked in this category (on this exact brand, to be honest) I know how hard it is to do great work that not only engages people, but also communicates the (albeit sometimes tenuous) product benefits. The Quilted Northern work absolutely nails it. The campaign is beautifully written. It's funny and engaging. And it even sells the product. A clear winner. But I also have to give props to the Volkswagen work. As always, the intelligent humor now synonymous with the brand is spot on. READ MORE...

Cannes Contenders: Clemenger BBDO, Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

ThePackThatSacresBirdsCampaignBrief.jpgHungry Jack's: The Packs That Scare Birds
Clemenger BBDO, Sydney
Each year, Hungry Jack's has over 20 million customers who like to eat outdoors. However their enjoyment of our famous fries is being ruined. By birds. Birds constantly attack our patrons in order to steal their fries. What could we do to make their outdoor eating experience more enjoyable and keep the birds away? By using holographic paper that's scientifically proven to scare birds by refracting sunlight, we decided to protect the fries at source. The very moment they're being eaten. We created both fries packaging and onsite posters that were deployed at stores with a high propensity of bird attacks. The movement of the packaging in people's hands or the movement of the birds past the posters, created a constantly glittering and therefore startling surface. A visually arresting yet pragmatic solution to a real problem.
Tanuj Philip Photograph.jpgM&C Saatchi Singapore has won the 2015-2016 tender by the Ministry of Health Holdings (MOHH) to promote careers in nursing and allied health professions.

With Singapore's greying population and the increasing demands on healthcare, this is an important national initiative.

The winning proposal is a fully integrated campaign that will cover all mediums from TV to print to outdoor to digital advertising and builds on the 'Care to go beyond' campaign created by M&C Saatchi in 2013.

Tanuj Philip, CEO of M&C Saatchi (pictured), said, "We have been part of this important initiative for the last two years and are honoured to have the opportunity to take it even further. We are delighted that MOHH continues to invest their trust in us."
Graeme Read - APAC.jpgMcCann Worldgroup has promoted Graeme Read to the position of President McCann Health Asia Pacific, while Mark Worman is promoted to the position of EVP Head of Global Marketing.
 
John Cahill, McCann Health Global Chief Executive Officer said, "Graeme has worked with the McCann Health group across Asia and Europe over the last 19 years, constantly contributing to the success of McCann Health. He brings a wealth of knowledge and experience in building the agency's platform offer, developing our people and creating value for our clients' brands.
 
"His deep understanding of the Asia Pacific region and his strategic prowess will greatly enhance the development of the next phase of the McCann Health network in AP."
 
Read (pictured left) will remain based out of the Singapore operation, where he has lived for the last two years. He will be responsible for McCann Health units in Asia Pacific and working closely with our McCann Worldgroup leaders.
MINI.jpgMINI We Tow You Drive goes to the rescue of those in need -- drivers left stranded by their own cars. In fact, the name says it all: while they towed away the broken down cars, the drivers got to drive on to their next destination in a MINI.

The campaign by Kinetic Singapore not only took the test drive out of the showroom and onto the streets, it really made the drivers' day by unexpectedly turning an annoying situation into a pleasant surprise.

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Twinkle.jpgIt was a successful night at Marketing Magazine's MARKies awards for Mirum Hong Kong, going home with two gold, one silver and two bronze trophies. The awards night pitted the best works of Hong Kong's agencies against each other in an event that celebrated creativity, effectiveness and execution.
 
Mirum kicked off the night by taking the first gold trophy for "Best Idea - Apps" thanks to their modern take on the Christmas card in their Starbucks "Twinkle Surprise" campaign. The Starbucks campaign, which allowed customers to create a holographic greeting video from the Starbucks app, proved to be a real success going on to collect silver for "Best Use of Apps" and bronze for "Best Idea - Mobile".
Help the Jobless Happiness Saigon.jpgHappiness Saigon, the "Everything and Everyone is Media" agency in Asia, has unveiled "Help the Jobless", a campaign to bring together copywriting talent and unemployed people in Vietnam to help each other find new career opportunities.

Vietnam has one of the lowest unemployment rates in the world and yet over 1.9 million people are still looking for work. On the other hand the fast growth of advertising and communications agencies in the market means agencies are seeking top copywriting and creative talent to fill positions that remain vacant.

VIEW HAPPINESS BELGIUM'S CAMPAIGN
Nurun Singapore Release Image.jpgPublicis Worldwide has launched its digital and design consultancy Nurun in Singapore. Embedded and working closely with Publicis Singapore, Nurun unites technology and design thinking with Publicis' deep brand expertise to create growth opportunities for clients.

Nurun was launched globally in November last year with Publicis bringing together a network of specialist digital businesses that saw the Nurun brand operating from 14 countries with more than 4,000 professionals. Nurun's clients include Accor, AXA, Bradesco, Carrefour, Cartier, Citi, Coca Cola, GM, Google, Kingfisher, L'Oréal, LVMH, Nestle, Orange, P&G, Pernod Ricard, Renault, Sanofi, and Tesla Motors.
Yin Yang_Air.jpgGreenpeace has always had one brief to create awareness about the state of affairs the world is in, in terms of environment. It's a well known fact that mankind has pushed the environment to the brink. We are increasingly moving towards a state of no return. The brief for McCann India was to create a campaign that makes people stop and at least ponder about the state of affairs. The campaign simply puts things in perspective.

Credits - National Creative Director: Prateek Bhardwaj. Chief Creative Officer: Prasoon Joshi. Executive Creative Director: Ravinder Siwach. Creative Director: Denzil Machado. Copywriter: Seby John. Creative Director/AD/Copywriter: Dalip Singh. Graphic Designer: Dalip Singh. Photographer: Amit Dey. Retoucher: Milind Aglave. Illustrator: Sanjay Singh.

DDB Mudra North India wins Aircel business

Vandana Das.jpgFollowing a multi-agency pitch, Aircel has handed its creative business to DDB Mudra Group India. The account will be handled out of DDB Mudra North.

Aircel is one of India's largest and fastest growing GSM mobile service provider with a subscriber base of 65.1 million. Aircel is a pan India operator with a presence across 23 circles. The company offers voice and data services ranging from postpaid and prepaid plans, 2G and 3G services, Broadband Wireless Access (BWA), Long Term Evolution (LTE) to Value-Added-Services (VAS). In addition to providing premium internet access solutions to facilitate data intensive live streaming applications, the company has also paved the way to be amongst the first to offer3G and 4G LTE services to customers.
Konrad Spilva.jpgIsobar has today announced that Konrad Spilva has been promoted, with immediate effect, to the role of CEO of the Isobar Group, Australia and New Zealand.
 
Spilva's promotion is a significant appointment for Isobar globally, with Australia identified as one of seven global growth hubs within the international Isobar network, now with 70 locations round the world with some 4000 staff. His promotion comes hot on the heels of the recent acquisition of digital creative agencies Soap and game studio SMG, which led to the formation of the Isobar Group, Australia & New Zealand.
gala.jpgNew York Festivals International Advertising Awards competition will present the annual New York Show Creative Sessions on Thursday, May 21st at NYIT Auditorium at 1871 Broadway (at 61st Street).
 
This year's thought-provoking Creative Sessions offer attendees a glimpse into the future of the advertising industry and provide insights and skills to maneuver this competitive and creative field.
Adam Marshall_omd.jpgCampaign Brief can reveal that Adam Marshall, Mindshare's Head of Trading in Asia Pacific is returning to Australia to join the Dentsu Aegis Network.

Marshall has been appointed to the managing director position at Dentsu Aegis in Western Australia. The network comprises Carat, Vizeum, Haystac and Mitchell & Partners.

Former managing director Alan Matthews is set to retire at the end of June with Marshall (pictured), moving from Singapore to take over in July.

Marshall has previously worked in the Perth market. After four years at the helm of OMD Western Australia, Marshall resigned in August 2013 to head up to Singapore with Mindshare. Marshall arrived in Perth from London in 2006 and held positions with Maxus and The Brand Agency before joining OMD in 2009.
Estetica Brasil Lip.jpgJapanese woman are obsessed with beauty and personal care. In Tokyo alone there are thousands of beauty salons competing for business, offering every service imaginable. Estetica Brasil Beauty, a waxing salon, wanted to stand out amongst the crowd in a unique and original way.

Ogilvy & Mather Tokyo decided to create a series of posters with a 20% discount coupon that demonstrated quite literally the results of their service. The coupon was printed on a thin strip of transparent film almost invisible to the eye, except by a little tab that invited women to "peel it off". The information to redeem the discount was typographically designed to look like hair, making the model on the poster look like she needed waxing. Posters were placed in high traffic areas, and passers by could simply 'wax' the coupon off the poster to use it in the salon.

Credits - Chief Creative Officer: Ajab Samrai. Creative Director: Federico Garcia. Copywriters: Eugene Gao, Federico Garcia. Art Director: Yousuke Ozawa.
HSBC (Consecutive Print Ad Page 1 of 2).jpgFollowing the global launch of the "It's Never Just Business" campaign last year, HSBC Commercial Banking Hong Kong has taken this human sentiment and expressed it vividly through a series of short films featuring some of Hong Kong's most iconic businesses, which are also long-serving customers of the bank.

Developed by Grey Group Hong Kong, this cinematic campaign features five renowned businessmen including L.T. Lam (Chairman of Forward Winsome Industries Limited); Charlie Lee (Chairman of Lee Kum Kee Co., Ltd.); Allan Zeman (Chairman of Lan Kwai Fong Holdings Limited); Henry Tan (CEO of Luen Thai Group); and Arthur Chow (CEO of 6waves).

Through the short films, viewers get an intimate look at the unique journeys that each business has taken; the early days, ups and downs, and real passions that have driven its success. The films ultimately serve to remind that behind each business is a unique set of challenges and ambitions.

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VIEW THE FILMS
Sanju-Menon-Profile.jpgLeo Burnett has appointed Sanju Menon (pictured) as Vice President based at their Mumbai office. Menon will lead the Bajaj business nationally, taking charge of both strategy and account management.

On  Menon's appointment, Saurabh Varma, CEO, Leo Burnett India, said, "Sanju is extremely passionate about strategic thinking and providing business solutions. His ideology is in synch with that of Leo Burnett's (HumanKind) philosophy, that is to delight clients with integrated ideas that are based on human truth. Apart from leading the advertising mandate, Sanju will be responsible to deliver solutions for Bajaj across functions, namely - shopper & retail, activation, branded content, website development and maintenance, social and search. He will play the role of an integrated lead managing all these functions to build the strong narrative. In addition to this, he will lead a multidisciplinary team and manage the newly established communication command centre called 'Play' for Bajaj."
Chalit and Anuwat BBDO Bangkok.jpgBBDO and Proximity Thailand has promoted Anuwat Nitipanont and Chalit Manuyakorn to joint Executive Creative Directors, effective immediately.

Nitipanont (pictured right) and Manuyakorn (pictured left) have been award-winning Creative Directors at the agency for years and will now take on expanded management responsibilities for the creative department.

More than a decade of experience in advertising, design, direct marketing and digital led to Nitipanont's specialization in innovative creative work. He has won two Silver Cannes Lions for Mobile in consecutive years, being the first creative from Thailand to win in this category. His work has also picked up awards at other prestigious shows including Clio, Spikes, One Show, New York Festival, and DMA. At BBDO he enjoys working across a wide range of client categories from banking to automobile, as well as winning new business.
2015 05 04 AdPeople Worldwide Wins Singapore MediaCorp Young Lions Print Competition.jpgAdPeople Worldwide's copywriter Loke Shi-Ying and associate art director Allan Zhang have won the Singapore MediaCorp Young Creatives Competition in the print category. This victory allows them to move to the next phase and represent Singapore at the Cannes Young Lions competition in June 2015.

The 41 teams joining the competition were given 48 hours to create an ad for the Singapore Children's Society that would raise awareness about the effects of cyberbullying on teenagers in Singapore. The AdPeople team decided to work in the print category, as there are few publications in circulation about the issue.

Cutters Tokyo appoints two colorists + an editor

PRitchie, Conkey Pickles.jpgCutters Tokyo has made three new appointments; Ben Conkey (pictured far left) and Pete Ritchie (centre) join as colorists and Nathan Pickles (right) as editor. All bring years of cross-disciplinary experience and global expertise to Cutters' rising demand in the Asian market. As editorial inquiries from Japan continue to grow, and with China and Southeast Asia expanding at a breathless pace, the company is building on its award-winning achievements, and positioning itself to be the region's premiere post production studio and creative center.

Dentsu Vietnam flys with Jetstar Pacific business

Dick van Motman new.jpgJetstar Pacific has confirmed Dentsu Vietnam as its brand and creative partner for 2015.

As the airline transportation market is becoming highly competitive due to a sharp increase of young and domestic travellers, Jetstar Pacific is looking to consolidate its position as the low-cost carrier of preference.

Commenting on this appointment, Dick van Motman, chairman and CEO of Dentsu Aegis Network Southeast Asia (pictured) said, "Our partnership with Jetstar is a true collaboration, focussed on creating work that is loved by travellers in the region and in realizing our mutual ambition of tapping into the growth that markets like Vietnam represent." 

"Vietnamese people travel more frequently and enjoy many attractive destinations like Danang, Ha Long Bay or Phu Quoc island; and we believe our integrated communication capabilities will successfully support Jetstar Pacific in its ambitious expansion plan," shared to Gaku Shinoda, Chief Executive Officer of Dentsu Vietnam.
McDelivery Empty Road 1.jpgThe streets go empty in the Philippines when Manny Pacquiao fights. More so when Pacquiao goes head to head with Floyd Mayweather. Five years in the making, the Fight of the Century is finally happening because the public has been craving for it. And while millions are glued to their screens, McDelivery will be plying the roads for millions of hungry boxing fans.

Cannes Contenders: JOY, Sydney

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

elephant.jpgH&R Block: Elephant
JOY Sydney
To position H&R Block Tax Accountants as the ultimate choice this tax season, JOY created a campaign reminding Australians that when it comes to getting more back this year, H&R Block don't miss a thing. Each component of the campaign targets tax-payers with various executions of one visually engaging question:  if you don't see the guys at H&R Block, what might you miss this tax season?

Nikon.jpgNikon Asia encourages aspiring photographers to immerse themselves in adventure and explore life off the beaten track in the 'The Road Less Travelled', a campaign created by J. Walter Thompson Singapore to promote the newly-launched Nikon D7200 DSLR.

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Mother.jpgFind a mother for your child in another city. Through Fortune Mother Exchange, children who go away from their home cities to study are brought home-cooked meals. Simply, by connecting mothers. This is the story from Ogilvy Mumbai of one such pair. This film is about Manju and Aishwarya. Manju's son studies in the city of Aishwarya's residence and vice-versa.

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ANZ0427 Presentation_PR.jpg
ANZ via Whybin\TBWA Melbourne, has continued the evolution of its brand launching a new global advertising campaign which features powerful vignettes of individuals who have been pioneers in their given field and achieved extraordinary feats.

The new campaign - which incorporates ANZ's new tagline "Your World, Your Way" - is about empowering customers to seize opportunities and shape the world they aspire to live in, and is positioned to be more relevant to the bank's increasingly global customer base.

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Screen Shot 2015-05-02 at 6.12.42 pm.jpgBy Simon Veksner
Creative Partner, DDB Sydney


Wendy Clark, a senior Coca-Cola marketer in the US, is well-known in Agency circles as a force for good - a Client who has supported great work, time and time again.

And I love that - as chair of the Effectiveness jury at Cannes this year - she writes an article that instead of arguing for the primacy of effectiveness, makes a plea for the importance of creativity. READ ON...
celeste.jpg2014 Cannes Lions Young Account Executive graduate Celeste Toffanello urges this year's attendees to be yes people... and to hydrate.

I had no idea what to expect when I found out I was going to Cannes Lions for the Young Account Executive Academy, except that it would be amazing. Talking to others who had been before, I gathered the festival was an insane, weeklong enlightenment where the delegates were completely blown away by creativity. And it didn't disappoint.

Last year I was the only Australian in the Young Account Executive Academy, but that didn't matter. During my week at Cannes I quickly made lifelong friends from all parts of the globe. I also learnt some amazing things and had experiences I will remember for the rest of my life. Ultimately, I credit all of this to the approach I took to Cannes - to make the very most out of my time.

Cannes Contenders: BBDO China

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

Pedigree.jpgMars Pedigree - Pills or Pups
BBDO China - Beijing

All around the world, we are over prescribed. The easy cure for modern ailments is to reach for medication, but at what cost? Through use of guerilla tactics to hijack prescription pill-boxes in pharmacies and drug stores, Pedigree raises a new angle on the benefits of dog ownership and adoption. By targeting patients at the very moment they go to fulfill their prescriptions, via removable stickers, we bring to light the overall health benefits of owning a dog. Pills or pups? Choose the safe and loveable alternative to medication.

iCongo.jpgiCongo_2.jpgIn 2003 iCONGO started the #‎Page3 and #‎FTVstyle campaign to sensitize journalists and media about paying attention to real issues and not just socialites. This year they are out to influence the Cannes Lions Award organisers to have festivals and awards more often so that the ad industry creates public service campaigns throughout the year. Rather than just the 3 months leading up to Cannes.

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Here's their plea to Cannes Festival boss Terry Savage.

Dear Mr. Terry Savage,

It's often said that the entire universe conspires to get a good deed done. Well, in the case of advertising creativity, one could say it conspires a lot more during the months leading up to the Cannes Lions Festival in June every year.

Which is a good thing. Because it is during this short burst of a couple of months that creative thinkers slam pedal to metal and we witness the birth of brilliant campaigns that benefit humanity. Myriad ideas that feed the hungry, educate the underprivileged, address inequalities and make the world a much better place.

Cannes Contenders: Publicis Mojo, Brisbane

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges...

69804_AirAsia-Get-Lost-Nepal-Press.jpgAir Asia: Stop Dreaming
Publicis Mojo Brisbane
With affordable flights to Kathmandu, you can stop dreaming says Publicis Mojo Brisbane.
1-Aditi Arya.jpgfbb - Fashion at Big Bazaar has been representing affordable fashion in India since 2008. With its mission to make India 'Thoda aur stylish', the fashion house's philosophy reinstates the fact that it doesn't cost much to be trendy.  

As India's trusted fashion house, fbb was the sponsor of one of India's most prestigious beauty pageants - Femina Miss India 2015. The brand wanted to leverage this opportunity and create a campaign around the 21 chosen Miss India finalists, who each represented the beauty and fashion of our country, in their own unique way.

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16-ilana-glazer-abbi-jacobson.w750.h560.2x.jpgThe One Club has today announced that Broad City creators Ilana Glazer and Abbi Jacobson will host the 42nd Annual One Show Awards, the most prestigious international awards show honoring the best in advertising, design and marketing communications.

Glazer and Jacobson are co-creators of Comedy Central's hit series Broad City, which was nominated for a Critic's Choice Award for Best Comedy Series. Glazer was nominated for Best Actress in a comedy series and, next up, can be seen starring in Jonathan Levin's movie Xmas starring Seth Rogen and Joseph Gordon Levitt. The comedic duo is currently developing a movie with FOX, which Paul Feig is producing.
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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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