Strip exposes dirty little secrets of unhygienic hair removal on Clear Channel Singapore

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Strip.jpgStrip’s latest campaign, Dirty Little Secrets Exposed, captures the attention of its target audience through a bold showcase of shavers on Clear Channel’s out of home medium.

The objective of the campaign is to expose the other salons’ dirty little secrets of unhygienic hair removal practices. A bus shelter along the heavily traveled Orchard Road (B04, outside Plaza Singapura) has been strategically handpicked for this execution. With a Strip outlet located (The Cathay) within walking distance from this shelter, this executive creates a path to purchase as it reaches out to its target audience of females aged between 21 and 40 years old, who frequent other salons.

The guts of the Clear Channel’s 6-sheet panel has been removed entirely to allow the panel to be half filled with 2,500 disposable razors, while the other half displays an electric shaver with hair remnants. A clear and concise message can be seen on this special installation, “At Strip, we use disposable razor cartridges and will never be caught reusing the electric one.”