R/GA founder + industry pioneer Bob Greenberg to be awarded Lion of St. Mark at Cannes Lions

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v-eFEecf5yQOue6IidbT1i2JSKQLrTh_3XQsQeVvTiM.jpgThe Cannes Lions International Festival of Creativity has announced that Bob Greenberg, founder, chairman and CEO, R/GA, will be honoured with the Lion of St. Mark at the 2015 Festival.

Says Terry Savage, chairman, Lions Festivals: “The Lion of St. Mark is an award that recognises an outstanding individual, a person whose devotion and vision has helped shape the way forward for the industry.”

Under Greenberg’s leadership, R/GA has taken home close to 60 Lions and become one of the most successful integrated marketing services companies, creating everything from new products and digital services to social, mobile, and broadcast campaigns.

Says Savage: “This is a man that reinvents his agency business model every nine years to ensure that they are in line with technology shifts. He’s created ground-breaking visual effects and is behind the Titanium Grand Prix winning Nike+ Fuelband campaigns. It’s an honour to be able to celebrate Bob’s talent and unstoppable drive.”

Says Greenberg on his award: “Throughout my career, and every incarnation of R/GA, I have always strived to ensure that creativity remained at the heart of everything we did. I am honoured that the Cannes Lions Festival feels that my efforts are worthy of this prestigious award and have included me among such distinguished company.”

As well as collecting his award, Greenberg will be on stage in his seminar with Techstars’ co-founder and managing partner Dave Cohen, ‘Better Together: Ending the Madison Avenue vs. Silicon Valley Mentality’. Taking place on 24 June, they will look at the R/GA Accelerator programme and explore how this agency-led start-up accelerator is harnessing disruptions in content, data, and IoT while reimagining what Madison Avenue and Silicon Valley can do for consumers.

Greenberg will be presented with the Lion of St. Mark during the awards ceremony on Saturday 27 June. Cannes Lions offers an annual meeting place for the global creative communications industry and will take place from 21-27 June in Cannes, France. Further information can be found at www.canneslions.com.