Pauline Chu promoted to country chief executive officer for Dentsu Aegis Network Hong Kong

Dentsu Aegis Network has promoted Pauline Chu, former Managing Director of Carat Hong Kong, to country CEO Dentsu Aegis Network Hong Kong effective immediately. Chu’s appointment will see her manage all brands under Dentsu Aegis Network in Hong Kong and drive business growth for the company.

Chu (pictured left) has over 20 years’ experience in the media and advertising world in both Hong Kong and China, managing some of the world’s best known regional and local clients across banking, telecom, hotel and travel, retail and FMCG.

Rob Hughes CEO Dentsu Aegis Network North Asia said, “In the last 18 months we’ve seen rapid acceleration in the scope of engagements to support our clients. Pauline is well-known in our network, in the local industry and is the right leader to ensure that we continue to support our clients’ business successes.”

“I’m really looking forward to working with the team here to develop and grow the business further over the coming years. To do this we need to maintain digital leadership as well as providing clients with high standard integrated services from across the network,” said Chu.

Chu will report to Rob Hughes.