Pandora web film asks: could children recognise their own mother without actually seeing her?

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Pandora-kid.jpgHer scent, her touch, her smile. If we close our eyes, chances are we could recall every little detail of the first woman in our lives: Mum.

This Mother’s Day, international Danish jewelry manufacturer and retailer Pandora is celebrating that unique bond between mother and child with an emotional, life-affirming new short film created by Danish agency Malling Publications.

The film shows the answer to a single question: could children recognise their own mother without actually seeing her? Six women and their children decided to put that to the test. No actors, no staging, no spin. One by one, each child was blindfolded and asked to pick their mother out of a group of women – using senses other than sight. Each mum waited anxiously, watching her child tentatively feel their way, carefully searching for something familiar in a room of strangers.

Since being released a few days ago, it has attracted over 7.4 million Youtube and 13.8 million Facebook views and half a million Facebook shares.