OPI launches new ColorChat global mobile app via DAN/Paris to unite the world through colour

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1.jpgRoughly 6,500 languages are spoken globally, but today OPI introduces the only one anyone will ever need. For the first time, the ancient dream of a common language becomes reality. The brand that has delivered color inspiration for over 30 years, has now launched the first universal colour language through a new mobile app, OPI ColorChat via DAN/Paris.

The OPI color experts know that color is understood at a glance, transcending language and cultural barriers to bind the world together in understanding.

A.jpgFor years, OPI has understood that Color is The Universal Language. So in this new visual language, each letter and character is composed of colorful drops of favorite OPI shades in distinctive shapes to form a complete alphabet. And to allow fans to become instantly fluent in this whole new way of communicating with the new mobile app, OPI ColorChat. Now, more than ever, OPI brings H.jpgthe language of color right to your fingertips with must-have nail color and an innovative new smartphone experience.

Says Suzi Weiss-Fischmann, OPI co-founder and brand ambassador: “I’ve always believed color to be a great tool for self-expression. Now, color can be used for more than just a figurative statement, but a literal one as well. I’m excited to see how Q.jpgconsumers will use this beautiful new language to create and communicate.”

Instantly use the world’s first color alphabet and powerfully express emotion through color with this innovative new way to text and talk. Download the new OPI ColorChatapp to write messages, speak with friends, and share and decode messages–all in iconic OPI shades, ranging from Bubble Screen Shot 2015-04-01 at 7.02.10 am.jpgBath, Strawberry Margarita to Malaga Wine.

Says Weiss-Fischmann: “The world today is more connected than ever before. Our consumers, no matter where they live, share at least one thing in common–a love for OPI, nail lacquer, and color. Until now, color has always been used to share a story visually. With the  launchof this beautiful new universal language and the ColorChat app, people can now speak in color.”

With the new OPI color language, using drops, you make letters, with letters, you make words. With words, you can say anything you want. So, let’s start speaking in color today. The ColorChat app launches worldwide on April 1, 2015.

The new OPI ColorChat app is available on the Appstore and Google Play in 77 countries. A wide international media campaign has been developed (outdoor, press, online and social media) and a great animation on the giant video screens in Time Square.

CLIENT: OPI

CAMPAIGN : COLOR IS THE UNIVERSAL LANGUAGE

AGENCY: DAN\Paris

DATE OF THE CAMPAIGN: 27th March 2015

CLIENTS’ MANAGERS: Suzi Weiss-Fischmann, Ruthi Stirling, Marleine Pacilio, Katie Barth

AGENCY’S MANAGERS: Julie Hardy, Philippe Simonet, Hugues Cholez, Franck Botbol

CREATIVE DIRECTORS: Franck Botbol, Hugues Cholez, Nathalie Huni

CONCEPTION/COPYWRITER: Glen Troadec

ARTISTIC DIRECTORS: Nicolas Cremmydas, Nicolas Barres

MOVIE PRODUCTER: Christophe Courty

PHOTOGRAPHY: Baptiste Massé/Mécanique Générale

PRODUCERS: Justine Myard-Guidi, Mathieu Gauchée

CHIEF TECHNOLOGY OFFICER: Ivan Zindovic

LEAD DEVELOPPER: Sidney Bourgallé

MUSIC PRODUCTION: Benoît Dunaigre\Else