McCann Worldgroup bolsters leadership team with two senior appointments in greater China

McCann Worldgroup has promoted Carter Chow (pictured left), previously managing director McCann Shanghai, to chief marketing officer, McCann Worldgroup Greater China, in addition to his responsibilities as regional business lead for Cigna and State Street.

In line with McCann’s mission to remain the fastest growing network across Asia, this newly created role is designed to bring further focus on business growth across the McCann Worldgroup marketing operations in Greater China.

Replacing Chow as managing director, McCann Shanghai is Castro Tian with immediate effect. Tian will be responsible for driving collaboration between the McCann Worldgroup operating units, implementing strategies that result in effective integrated business solutions for our clients’ long-term success. He will be based in Shanghai and report to Ellen Hou, group managing director of McCann Worldgroup Shanghai.

Commenting on the change of new leadership team, Jesse Lin, Greater China CEO of McCann Worldgroup said, “Talent management is a strategic imperative for our business; our unremitting efforts to continually strengthen our talent pool has allowed us to build an impressive team consisting of China’s best talent. Congratulations to Carter on his elevation to CMO and we’re delighted Castro has joined our team”.

Prior to joining McCann, Tian (pictured left) was national new business director at FCB China and previously general manager at Leo Burnett Beijing, working across many of the agency’s high profile brands such as BMW, China Mobile Communication Corp (CMCC), Yili Industrial Group.

Hou added, “Castro’s extensive experience, having helped elevate both domestic and international brands across China, and his deep knowledge of the rapidly evolving Chinese market will add enormous value to our clients’ business, as well as our own operation. Castro’s appointment signals the company’s on-going commitment to delivering innovative and integrated business solutions for clients’ brands.”