Leo Burnett Manila transforms tollbooths into McDonald’s DriveThru booths during peak hour

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Tollbooth.jpgTollbooths in Manila’s two major expressways were transformed into McDonald’s Drive-Thru booths during morning peak hour. Motorists had their toll fees waived and they even got free breakfast to boot.

The campaign in Manila by Leo Burnett is part of the global initiative, known as “imlovinit24”, which saw 24 gifts of joy, over a 24 hour period, on March 24, in 24 cities around the world.

From 6:30-8:00 AM, lucky motorists who passed thesandwiches and treated to free toll fees. Thousands of McMuffin sandwiches were given away.

“With McTollbooth, McDonald’s Philippines is able to spread happiness to motorists who experience the daily grind going to work or school every morning. We are delighted to be part of the brand’s global initiative of engaging our customers and bringing the world together with 24 random acts of surprise,” said McDonald’s Philippines Senior Vice President for Marketing, Margot Torres.