Innored Korea and Reebok activate subway users into fitness with the pump battle game
Humans were naturally born to move for survival. Constant movement is what brings physical fitness and activation. Convenience is the core reason that allows people do various activities while seated. This brought Innored Korea to the conclusion that it is necessary to inspire these people and give them a reason to escape from the daily convenience. Reebok ZPump provided motivation to people in correcting their attitude towards movement. This campaign was organized with the purpose of providing ordinary people with more healthy and enjoyable movements in their everyday life.
The public visit subway stations everyday and here people stay seated while waiting for the train to come. Innored and Reebok encouraged people to get active by erecting a huge advertisement screen set. People with their eyes glued to their cell-phones responded with curiosity when they found themselves appearing on the screen. At the same time, the person on the opposite side also appears on the screen surface. Then the game battle begins between the two people in the count of Three, Two, One Go!
When the start light is turned on, they participate in the game battle actively pushing the pump buttons. While their desire for winning starts burning, they can hardly conceal their feelings of victory or defeat. This Reebok campaign awakened people’s potential for dynamics through the Pump Battle game which presented people with easy and enjoyable movements in their daily routine.