Iconic tea brand Twinings of London appoints TBWA/Shanghai to its business in China + APAC

Twinings of London has appointed TBWA\Shanghai to lead their brand communication in China and key markets across Asia Pacific.

Twinings has provided exceptional tasting teas since 1706 when it opened its first shop on the Strand in London. Today, Twinings sell more than 200 teas in more than 100 countries throughout the world and has had the honour of supplying tea to every British Monarch since Queen Victoria in 1837.

The brand’s forthcoming campaigns will be led by TBWA\Shanghai and will integrate retail and shopper marketing resources from The Integer Group and digital activation by TBWA’s Digital Arts Network (DAN).

Commenting on the appointment, Sarah Chamberlain, Head of Twinings Brand Development said, “We are delighted to work with TBWA, who have shown a great understanding of our brand and audience, and demonstrated the ability to drive the brand forward across channels.”

Brian Swords, Managing Director of TBWA\Shanghai, added, “Twinings is a brand with a rich history and strong heritage. We are very excited to work together and support the brand’s goals in China and across the Asia Pacific region.”