How long does it really take to crack a brief?
April 7 2015, 7:15 am | | No Comments
By Simon Veksner
Creative Partner, DDB Sydney
We need to talk about time.
Self-evidently, we are being given less and less time to crack briefs nowadays.
And I doubt that’s going to change.
So we’re going to need to work quicker, smarter… all of that. READ ON…