Havas India takes out Grand Prix at APAC Effie Awards for ‘No Child Brides’ campaign: Ogilvy & Mather awarded Network of the Year + Ogilvy & Mather Mumbai wins Agency of the Year
This year’s APAC Effie Awards 2015 saw a total of 61 Awards handed out, comprising 1 Grand Effie, 17 Golds, 19 Silvers and 24 Bronzes. The Grand Effie was awarded to Havas Worldwide and Child Survival India for their campaign “No Child Brides”.
The Agency Network of the Year gong went Ogilvy & Mather and the Agency of the Year was awarded to Ogilvy & Mather Mumbai who picked up 8 awards – 2 Golds, 4 Silvers and 2 Bronzes. Lowe & Partners Worldwide Mumbai and DDB Auckland came in second and third respectively.
As a country India was the biggest winner walking away with 18 awards, including the Grand Effie followed by Australia and New Zealand with 15 and 11 awards respectively.
Ogilvy & Mather’s Network performance included 4 Golds, 4 Silvers and 4 Bronzes. The two runner ups were BBDO Worldwide and Lowe & Partners.
The 10 Gold winners from Asia were:
McDonald’s “Surprise Alarm” – DDB Singapore
Gillette “Scandal Shave” – BBDO China
Bharatiya Janata Party (BJP) “The Campaign That Created History” – Soho Square Advertising & Marketing (O&M), India
TrueMove H “Giving is the Best Communication” – O&M Thailand
Unilever “From ‘Dark’ to Connectivity” – Lowe Lintas + Partners India
Child Survival India “No Child Brides” – Havas India
Reprieve/FFR “Not a Bug Splat” – BBDO Pakistan
Inakadate Village “Rice Code” – Hakuhodo Japan
Unilever “From ‘Dark’ to Connectivity” – Lowe Lintas + Partners India
The Akanksha Foundation “Message Barter” – Ogilvy & Mather Mumbai
Awards Chairman Jarek Ziebinski said, “‘Awarding Ideas that Work’ may sound like a simple concept but winning an APAC Effie is more than just an accolade. It is an affirmation of being the best in the Asia Pacific region, a true recognition of an agency’s expertise in delivering marketing campaigns that work and achieve results. This is the core reason our creative industry exists. It also further validates a successful two-way collaboration between clients and agencies and the synergies that arise from it”.
The APAC Effie Awards is organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group. Harris Thajeb, CAAAA Chairman said, ” We are impressed with the high quality of work submitted. The Asia Pacific region has again proven its relevance by continuing to improvise and explore new ways through the use of new technologies and fresh ideas to create an impact in their marketing communications and it is through this celebration that we honour marketing effectiveness excellence and recognise the success of these marketing campaigns”.