Dogs don’t judge: new Pedigree brand campaign launches via Colenso BBDO, Auckland
April 24 2015, 11:34 am | | No Comments
Colenso BBDO, Auckland, has has launched a new campaign for Pedigree.
The new work is an extension of the Pedigree ‘Found’ campaign which launched last week.
It’s believed to be a part of a new global positioning that will be launched soon that has been a co-creation of Colenso BBDO and sister shop BBDO New York.
The campaign features print and radio – three of which have been released today with more to be unveiled over the upcoming weekend.
‘Maggie’, (left) is the second print execution.