Christopher Annen lured from Leo Burnett Chicago to lead creative for McDonald’s China

Christopher Annen has relocated from Leo Burnett Chicago to join Leo Burnett in China as Creative Director on McDonald’s.

For the past seven years in Chicago, Annen (pictured) has been working on the McDonald’s account, focusing mainly on brand development and retail marketing. He has been the creative lead behind many product launches, retail promotions and consumer engagements, as well as a key contributor to the ever-evolving McDonald’s retail identity. He brings an understanding of the consumer journey through the retail environment and even though he is trained on the art-side of creative, his early years of journalism studies gives him a respectable writing skill set as well.

“In a recent collaboration with our McDonald’s team here on a project recently, Chris had worked really well with the team and we are excited that he will now be on ground with us in Shanghai,” said Danny Mok, CEO, Leo Burnett China of Annen’s appointment. “Shopper marketing is one of our key growth pillars in China. By bringing Chris from Chicago to Shanghai, we show our commitment to strengthen our retail capabilities, and continuously upgrade our creative talent pool in this important market.”

Annen’s announcement comes on the back of the agency’s recent appointment of Sharon Chen to Chief Strategy Officer, overseeing the strategy function for Leo Burnett across China.