China scoops a total of 32 shortlists at this year’s One Show: Ogilvy Beijing leads the way with nine

In a strong overall performance China has 32 shortlists going through to the medal round at this year’s One Show.

Ogilvy Beijing has nine shortlists, four of which have been nominated for Volkswagen’s already highly awarded “Eyes on the Road” campaign. Ogilvy’s campaign for the Centre of Psychological Research in Shenyang “Words can be Weapons” has scored 3 shortlists and the China Foundation for Poverty Alleviation “Making Clothing Donations Instantly Rewarding” campaign picked up one nomination as did Coca Cola’s “Coke 2nd Life Caps”.

Baidu Online Network Technology has three finalists; Y&R Beijing and Lowe China have both got four shortlists for their Peuguin “Mic” and “Stages” work and Human Traffic Signs, respectively. Publicis China, Yanrong Pan and Cheil China have two shortlists and Saatchi & Saatchi has one.