Even in an emergency the subway gets you there faster in new print campaign via Grey Beijing

Beijing Subway has launched a new print campaign to promote its service is the most convenient option to get you to your destination in the shortest time. The work By Grey Beijing demonstrates how public transportation is the best choice to get you to your desired location faster, by featuring even emergency and express services such as firemen, paramedics and pizza deliverymen relying on the Beijing Subway to respond to their urgent call of duty.

Credits – Executive Creative Director: Alvin Lim. Creative Directors: Marx Zhu, He Jun. Art Directors: Marx Zhu, Yang Jianfeng. Copywriter: Alvin Lim. Creative Service Director: Kevin Bi. Traffic Manager: Jane Li. Managing Director: Oliver Xu. Account Manager: Afra Hou. Production House: Mulberry. Photographer: Matjaz Tancic. Retouchers: Hei Zi, Xu Yuanming.