Asia scores 49 finalists in second round of One Show finalists: India leads with 12 shortlists including 9 for McCann + O&M Hong Kong has 7
The One Club has released the second round of finalists including social media, UX/UI and print & outdoor shortlists for the 42nd Annual One Show Awards. There are 345 finalists from 37 countries. Overall, The One Show received more than 20,000 entries from agencies in 65 countries.
Asia has picked up 49 finalists with India leading the pack with 12 followed closely by Hong Kong with 11. From India’s tally McCann World Group Mumbai scored 9 nominations for their “Fruits” campaign for Big Babol and Ogilvy & Mather picked up 7 nominations from the Hong Kong tally – all for their A.W Faber-Castell (HK) print campaign. The other 4 finalists from Hong Kong were from Geometry Global for the Hamleys “Little Masters” print campaign.
Japan has 6 finalists, China 5 (between Lowe’s “Human Traffic Signs” and Y&R’s Penguin work), Thailand and Vietnam four each, and Malaysia has 3 (all for BBDO Proximity’s KFC print work).
The Philippines (TBWA SMP’s Peerless Lion “Water Billboard”) and Pakistan (BBDO’s Reprieve “Not a Bug Splat”) has 2 finalists each and Indonesia (Leo Burnett’s “Bloodbook”) and Korea (Cheil’s Samsung “Look at Me”) with one each.
One Show Pencil winners will have the opportunity to present their award-winning work at the Pencil Winners Showcase in front of hundreds of creative leaders from around the world on May 7th at the Metropolitan Pavilion in New York City during Creative Week, the preeminent festival celebrating advertising and the arts.
Says Kevin Swanepoel, chief executive officer of The One Club: “There is no other awards show in the world that gives its award winners the opportunity that The One Show does. Not only do Pencil winners receive one of the highest honors in the creative industries, but they are also given this unique opportunity to get on stage in front of the elite of the elite and discuss their work. It’s an opportunity for creative agencies to inspire and energize their all-stars, and for the best creatives in the world to learn from each other.”
Gold Pencil winners across all disciplines will be announced at The One Show at Alice Tully Hall, Lincoln Center on May 8th, 2015.
